What is the Facebook Conversions API
Unlike the times when companies bought up specific advertising spaces in newspapers, on billboards, and eventually on pages of the internet, ads are now tied to the person, not the space. Every user sees targeted ads based on their online activity, as tracked by cookies and other analytics.
HERE’S THE GOOD NEWS:
the algorithm is often accurate, meaning you see expertly curated content that might actually help you find what you’re looking for.
BUT HERE’S THE NOT-SO-GOOD NEWS:
people want their privacy back.
And the people are getting what they want. The privacy laws, browser restrictions, and public sentiment are changing. To accommodate for this shift in digital advertising, Facebook Conversions API provides an alternative access path to much-needed consumer information without data breaches and user distrust.
Learn more about Facebook Conversions API through our guide below: