USA Weekly Interviews Power Digital’s CEO, Grayson Lafrenz

TomboyX was concerned that an external agency wouldn’t capture the strong brand voice and vision they’d carefully created. They wanted to grow their e-commerce sales—but not at the expense of letting go of their core message and audience.

As a brand that had enjoyed huge success selling vintage audio products, Victrola’s retail tactics were in danger of getting stuck in the past. Despite e-commerce exploding all around them, they’d remained focused on real-world sales, through a trusted network of bricks and mortar partners.

Check out this case study to learn how we worked with Chuze Fitness to launch a cross channel campaign for Self-Care