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Why PPC Matters

Pay-per-click ad campaigns can be an extremely effective way to increase your brand awareness and search results. However, it is unfortunately very easy for you to waste your time and money with an ineffective PPC strategy, or no strategy at all. When this happens your results will be haphazard and it’s likely you won’t reach your intended audience.

At Power Digital, we have a team of highly technical PPC experts who have managed a variety of PPC campaigns. From search ads to programmatic efforts, they have done it all. When we work with a client to develop strategic PPC campaigns, we look at all parts of practice to create a holistic solution that will get you clicks.

Search
Search

Paying for placement on a search engine results page is a valuable tactic when you utilize the right search terms. Our team will perform a keyword analysis to determine the most effective way to spend your money while beating the competition.

Shopping
Shopping

Search sponsored shopping is becoming an increasingly popular way for consumers to find what they are looking for. We will evaluate your available products to figure out what should be sponsored on the appropriate platforms.

YouTube
YouTube

As a platform, YouTube gets over 4 million views each day and is one of the most visited websites on the internet. As a team, we will determine the types of ads you should be running on YouTube, if any, and the products or services that should be featured.

Display
Display

Display ads can help to increase your brand awareness as they are placed all over the internet. However, their high volume might mean that you are scattering your ad spend. Our team will analyze your current strategy and implement targeting that will increase the effectiveness of your display ads.

Remarketing
Remarketing

There are a number of avenues you can pursue when it comes to remarketing ads. Our team of experts will help you to better understand where to reach your customer with retargeting so they convert faster than ever before.

Programmatic
Programmatic

Technology enabled programmatic advertising can be a gamechanger when appropriately integrated, but as a new channel, it is still widely misunderstood. Our highly technical PPC experts can help you implement effective strategies for programmatic advertising so you can spend time focusing on other things.

Our Process

STEP 1

Audit & Analysis

Our team will perform an in-depth PPC audit and analysis of your current strategy. We will use this information to determine your channel selection and build out your campaign strategy.

STEP 2

Launch & Testing

Next, we will launch your campaign and begin measuring the results. With testing and continuous improvements, your campaign will go through many iterations to become highly effective.

STEP 3

Optimization & Results

As we continue to optimize your campaign and implement feedback, you’ll pull ahead of your competition. And with PPC, more results means more money in your pocket.

Testimonials

Happy Clients

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Request a Free PPC BlackBox Audit

At Power Digital, our team doesn’t just know PPCthey are experts at it. With a highly technical team, they are able to implement multi-channel campaigns that are effective and yield results fast.

What You Get From Our BlackBox Audit

1

Historical Performance

Understanding where you started and your previous strategies will give our team a baseline when developing your new strategy. We will look at the ways you have targeted in the past, channels used, and more to determine next steps.

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2

Account Health Checklist

Our team will use a proven checklist which we have developed in order to determine the current health of your accounts. With this information, we will be able to identify gaps and issues that need to be addressed.

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3

Wasted Spend

Unfortunately, with PPC it is easy to waste your money. Our team will analyze your previous investments and figure out where your money is best spent.

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4

Missed Opportunities

We will also take a look at how your strategy could be improved, noting missed opportunities that you can take advantage of in order to engage more with your customers.

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5

Keyword Analysis

With PPC, the keywords you use are critical to the success of your campaign. Our team will perform an in-depth analysis of the keywords you have been using and identify other relevant terms you could be ranking for.

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6

Quality Score Analysis

We will view your overall quality score of PPC campaigns which are determined by both your ad relevance and landing page success rates. Armed with this data we will be able to pivot your strategy in order to increase the quality of your results.

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7

Account & Campaign

Believe it or not, the success of your campaign can be heavily influenced by the structure of your account. Our team will take a look at your account hygiene and clean it up as needed.

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8

Ad Copy Analysis

The composition of your ads certainly impacts your results. We will look at the copy of each ad you are running in order to evaluate the effectiveness.

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9

Match Types

Evaluating your match types will help us determine if your search queries are too broad or narrow. From there, we can adjust your targeting to be more effective in reaching your audience.

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Contact
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Our Services

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Frequently Asked Questions about PPC

1

What is a PPC BlackBox Audit?

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What is a PPC BlackBox Audit?The Power Digital PPC audit is a crucial step in our methodology. Our team will perform a comprehensive review of all your previous campaigns and metrics to gain a deeper understanding of your current PPC strategy. Specific elements of evaluation include wasted spend, missed opportunities, keyword analysis, account structure, ad copy, and match types. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your PPC campaigns and grow your business.
2

What platforms do you run PPC ads on?

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What platforms do you run PPC ads on? Our team is equipped and experienced to run PPC ads on all the major platforms including Google, Bing, and the Google Display Network. By working with these three platforms, your ads will be eligible for a variety of placements. In addition, our team will have a wide range of targeting tools available to them. As a result, we will be able to reach your customers, no matter where they are.
3

What is paid search advertising?

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What is paid search advertising?Paid search advertising is a method by which you pay for your website to appear in the advertising sections of relevant search engine results pages. Typically, this section is at the top of the results page so users’ eyes land on your site first. The higher your bid is, combined with how relevant the ad is to searchers for that term, results in an increased likelihood it will appear in search results.
4

What are Google shopping campaigns?

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What are Google shopping campaigns?Google shopping campaigns consist of shopping ads. These ads include rich product information such as a product image, its price, and your merchant name. It also includes data attributes from the product information you submit in your Merchant Center data feed. By utilizing these ads and all their information, you are able to rank higher for certain search terms within the Google Shopping Network. A campaign allows you to further those results by selecting specific products to bid on for higher results.
5

What is remarketing?

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What is remarketing?Remarketing, and its associated campaigns, is a technique aimed at drawing visitors to your site back in and encouraging them to convert. This is done by showing ads to those individuals who have previously engaged with your site or app. Setting up such a campaign provides you with additional settings and reports designed specifically to reach previous visitors and users. Typically, the ads are customizable and dynamic so you can feature the specific product or service each user was viewing when they abandoned your site.
6

What is programmatic advertising?

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What is programmatic advertising?Simply put, programmatic advertising is automated buying or selling of online advertising placements. By setting up such automation, transactions become more efficient and effective because they utilize data in order to make those decisions. By streamlining the process and consolidating your digital efforts, programmatic advertising allows you to put all your efforts into one platform and let it do most of the work. But you can’t just set it and forget it which is where the Power Digital team can help monitor results and make adjustments as needed.
7

What is display advertising?

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What is display advertising?Display advertising, or ads, sometimes referred to as banner ads, are a form of PPC that in reality come in a variety of sizes, not just banners. These ads appear on other websites relevant to your product or service. This is in contrast to search ads which appear on search engine results pages. On Google, display ads appear on sites within the Google Display Network. Such sites can include blogs, news sites, Gmail, YouTube, and more.
8

How much does PPC cost?

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How much does PPC cost?At Power Digital, our strategies are customized based on the individual business and its unique needs and goals as well as the competition in your industry. So we can’t give you a specific number without first reviewing your current PPC strategy. Use one of the forms above or below to request a FREE PPC audit and we will review your current set up. From there, we can provide an estimated cost and plan for any changes that need to be made.

Grow your Business

Request a Free PPC BlackBox Audit

At Power Digital, you are more than a client and we are more than an agency. It’s a partnership. Together, we will help you increase the effectiveness of your PPC campaigns so you get the results you deserve.