Discover the Power of ROI-Focused PPC
Contact us today to discover how an integrated PPC strategy can get you results!
Out of Africa
Out of Africa Wildlife Park is an outdoor safari-themed park located in Arizona. Combating seasonality trends, our goal was to design an evergreen digital strategy to keep online sales consistent, if not increased. We did this through building brand awareness, nurturing both new and existing site visitors as well as providing upsell opportunities on different experience and encounters available at the park. We integrated Facebook, AdWords and Content to put the right message in front of our target audience. Over an 8-month campaign period with three “hot” months in between, we saw an overall ROAS of 324% across both the Facebook and Google channels. On Google, over the same 8-month time-frame we saw a ROAS of 243%.
The 5-Minute PPC Forecasting Tool
With this easy-to-use Excel dashboard, you’ll be able to:
- Help your sales team secure upsells
- Make AdWords Keyword Planner data easy to digest
- Forecast for different tiers of performance based on conversion rates