Eliminate wasteful ad spend and maximize your company's ROI with full funnel PPC services.
Dominate the online landscape with targeted PPC campaigns that have a profound impact on your bottom line.
Strategic PPC ads that your prospects are happy to see and eager to click.
Most paid ads get tuned out. But a prospect’s problems and pains aren’t so easy for them to ignore.
That’s why the right ad – with mind-reading messaging that appears at the most critical time – gets ravenously clicked.
Power Digital’s PPC services develop strategies that meet your customers wherever they are in their journey, serving them ads they want to see.
Drive More Potential Customers To Your Website
Reduce CPC And Ad Spend
Continuously Grow Revenue
"Their team really is an extension of our marketing department.
We have worked with Power Digital for several years and they have proven over and over again to be a reliable digital marketing partner. Their team really is an extension of our marketing department and always put our needs and best interest at the forefront of their decision making."
Messaging for every audience at every stage of the customer journey.
Like cogs in a machine, each channel works together to form a holistic strategy. Here’s a look at what’s possible for yours:
Paid Search
Stay above the competition for high volume search terms.
Sponsored Shopping
Get the right products sponsored on the right platforms.
Paid Social
Target and engage your audience on social media platforms like Instagram, Facebook, TikTok, LinkedIn and Pinterest.
YouTube Advertising
Leverage YouTube’s 5 million daily views with strategic ad placement.
Display Ads
Increase brand awareness without stretching your ad budget thin
Remarketing Strategy
Keep potential customers interested with a one-two punch that makes your brand hard to forget.
Programmatic Advertising
Get minute, targeted control over your ad placements in real-time.
Frequently Asked Questions about PPC
What is a PPC Audit?
The Power Digital PPC audit is a crucial step in our methodology. Our team of PPC experts will perform a comprehensive review of all your previous digital marketing campaigns and metrics to gain a deeper understanding of your current PPC strategy. Specific elements of evaluation include wasted spend, missed opportunities, keyword analysis, account structure, ad copy, and match types. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your PPC campaigns and grow your business.
What platforms do you run PPC ads on?
Our team is equipped and experienced to run PPC advertising on all the major platforms including Google, Bing, and the Google Display Network. By working with these three platforms, your paid ads will be eligible for a variety of placements. In addition, our team of PPC experts will have a wide range of targeting tools available to them. As a result, we will be able to reach your customers, no matter where they are.
What is paid search advertising?
Paid search advertising is a method by which you pay for your website to appear in the advertising sections of relevant search engine results pages. Typically, this section is at the top of the results page so users’ eyes land on your site first. The higher your bid is, combined with how relevant the ad is to searchers for that term, results in an increased likelihood it will appear in search results.
What are Google shopping campaigns?
Google Shopping campaigns consist of shopping ads. These Google ads include rich product information such as a product image, its price, and your merchant name. It also includes data attributes from the product information you submit in your Merchant Center data feed. By utilizing these Google ads and all their information, you are able to rank higher for certain search terms within the Google Shopping Network. A campaign allows you to further those results by selecting specific products to bid on for higher results.
What is remarketing?
Remarketing, and its associated campaigns, is a technique aimed at drawing visitors to your site back in and encouraging them to convert. This is done by showing ads to those individuals who have previously engaged with your site or app. Setting up such a marketing campaign provides you with additional settings and reports designed specifically to reach previous visitors and users. Typically, the ads are customizable and dynamic so you can feature the specific product or service each user was viewing when they abandoned your site.
What is programmatic advertising?
Simply put, programmatic advertising is automated buying or selling of online advertising placements. By setting up such marketing automation, transactions become more efficient and effective because they utilize data in order to make those decisions. By streamlining the process and consolidating your digital efforts, programmatic advertising allows you to put all your efforts into one platform and let it do most of the work. But you can’t just set it and forget it, which is where the Power Digital team can help monitor results and make adjustments as needed .
What is display advertising?
Display advertising, or ads, sometimes referred to as banner ads, are a form of PPC that in reality come in a variety of sizes, not just banners. These ads appear on other websites relevant to your product or service. This is in contrast to search ads which appear on search engine results pages. On Google, display ads appear on sites within the Google Display Network. Such sites can include blogs, news sites, Gmail, YouTube, and more.
How much does PPC cost?
At Power Digital, our strategies are customized based on the individual business and its unique needs and goals, as well as the competition in your industry. So we can’t give you a specific number without first reviewing your current PPC strategy. Use one of the forms above or below to request a FREE PPC audit and we will review your current set up. From there, we can provide an estimated cost and plan for any changes that need to be made.
"They speak Google as my General Manager likes to say. Our success in organic and paid search this past year is undoubted."
"The addition of the Power Digital has had a marked impact on our online presence and the strategies we use to reach our guests. Their team has truly become an extension of our own and we’re able to work hand-in-hand to achieve our marketing objectives."
"One of the great things in working with Power is that you're our trusted partner in all of this. You guys have always been really innovative. You push for innovative thinking and strategic thinking."
"Power Digital is always looking for ways to help us improve our digital efforts and ensure our satisfaction. I consider Power Digital an extension of my marketing team and a trusted strategic advisor."
Here's our process for driving more website visitors without increasing ad costs:
Before a contract is ever signed, we pop the hood on your business with a detailed audit. You get an in-depth report on what’s working, what’s not, and what opportunities we’ve found for serious growth.
Once a baseline of your current digital marketing efforts is developed, we draw up the best PPC marketing mix for reaching your business goals.
Then, ad campaigns for each channel are mapped out, maintaining a holistic view of the overall PPC marketing strategy.
Your campaigns are launched and results are continuously measured.
These campaigns will go through many iterations as we test and tweak.
Enjoy a greater influx of revenue while we keep doing our job.
As feedback informs shifts in ad placement, copy, and targeting, you’ll see a gradual increase and refinement in your results.
Get your free, no-strings appraisal that other PPC agencies would bill for.
Keyword Targeting
for greatest relevance and opportunities.
Historical Performance
to see what should be tried next based on your past PPC efforts.
Account Health Checklist
to identify opportunity gaps and issues within your ads accounts.
Wasted Spend & Missed Opportunities
that are holding you back and how to turn them around.
Ad Copy Analysis
on each ad to evaluate overall effectiveness.
Match Types
to determine whether your search queries are too broad or narrow.
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