Paid media agency proven to eliminate wasted spend and maximize your company's ROI

A written analysis of your accounts identifying wasted spend, structural problems, keyword and match type gaps, and missed opportunity, with a prioritized list of what we would change and an estimate of what each change is worth. It is built on your account data, not a generic checklist.

Most audits surface a meaningful amount of spend going to search terms, placements, or geographies that will never convert. Finding that is usually straightforward. Fixing it without losing the volume that is working is the part that requires judgment. Request an audit here.

Google Ads across search, Shopping, Performance Max, Demand Gen, YouTube, and Display; Microsoft Advertising; Amazon and retail media; and, through connected teams, paid social and programmatic.

Which of those you should actually be running is a separate question from which are available. Microsoft is frequently underrated for B2B and older demographics and often converts at a lower cost than Google. Retail media is now a significant share of search intent for consumer brands. We build the mix from where your buyers are searching, not from a platform checklist.

Yes, and in most cases we take over rather than rebuild. Your account carries conversion history and quality score that took time and money to accumulate, and discarding it to start clean is usually a setback you inflict on yourself. What we restructure is campaign architecture, budget consolidation, and negative keyword coverage, which is where most inherited accounts are quietly losing money.

You retain ownership of the account throughout. We work inside accounts you own rather than the reverse, so if the engagement ends there is nothing to untangle or negotiate for.

Carefully, and with more structure than the defaults encourage. Performance Max in particular is designed to consolidate spend and obscure where it went, which makes it easy to run and hard to diagnose. We segment by product margin and priority rather than dumping the full catalog into one campaign, use asset group structure and exclusions to retain control over placements, and monitor search term and channel reporting closely enough to catch when PMax is simply absorbing branded traffic you were already winning for free.

Feed quality is the other half. Shopping performance is largely a data problem, and titles, attributes, imagery, and pricing accuracy in Merchant Center usually move results more than bid adjustments do.

This is where most accounts have money hiding. Branded search and remarketing both post excellent returns because they are capturing demand that already exists, which makes them easy to over-fund and easy to mistake for growth. An account can improve its blended ROAS every quarter while acquiring no new customers.

We size non-branded and prospecting against the growth you actually need, then treat branded and remarketing as efficiency layers rather than growth drivers. Where the question is genuinely open, such as how much branded search is defending versus cannibalizing organic, we test it with holdouts rather than argue about it.

We run paid media across CPG and ecommerce, fashion, consumer services, healthcare, and B2B, each with a dedicated division rather than a generalist team.

The difference shows up in what we optimize toward. Ecommerce accounts optimize to revenue and contribution margin. Lead generation accounts that optimize to cost per lead reliably produce cheap, unqualified volume, so B2B and consumer services accounts are built to work back from pipeline and closed revenue. Regulated categories carry ad policy restrictions that determine what the creative and landing pages can say before a single campaign goes live.

It depends on scale and stability. In-house makes sense when spend is large enough to justify dedicated headcount, the channel mix is settled, and the work is more about steady optimization than exploration. An agency makes more sense when you need multiple specialties at once, when you are testing new channels, or when a single in-house hire would leave you with one person’s blind spots and no coverage when they leave.

Plenty of brands run both, keeping day-to-day management internal and using us for strategy, creative, measurement, or specific channels. We will give you an honest read during the audit, including when the honest read is that you do not need us for all of it.

Yes, through connected teams rather than a separate vendor relationship. Programmatic covers display, native, audio, and digital out-of-home, and connected TV covers streaming inventory.

Running them under one roof matters mostly for measurement. Upper-funnel media creates demand that search then captures, which means an agency managing only search will show improving branded performance and have no idea what caused it. When both sit in the same plan, we can test that relationship directly rather than infer it.

At Power Digital, our strategies are customized based on the individual business and its unique needs and goals, as well as the competition in your industry. So we can’t give you a specific number without first reviewing your current PPC strategy. Use one of the forms above or below to request a FREE PPC audit and we will review your current set up. From there, we can provide an estimated cost and plan for any changes that need to be made.

There is a practical floor rather than a rule. Below a certain spend, campaigns cannot generate enough conversion volume for automated bidding to work, cannot support enough keyword or creative testing to learn anything, and cannot justify the cost of professional management against the incremental gain.

We size that floor against your category and goals during the audit. If your budget sits below it, we will say so, and often the better recommendation is to fix conversion rate or improve the offer before adding media spend. That is a cheaper path to the same revenue than paying more for traffic that converts poorly.

You are describing the central measurement problem in paid media. Google, Meta, and TikTok each count a conversion they touched, so summing platform-reported numbers routinely exceeds actual orders. Budget decisions made on those numbers systematically over-fund whichever platform attributes most aggressively.

We use platform data for in-account optimization only. Actual contribution is measured through incrementality testing with geo holdouts and marketing mix modeling for allocation across the full plan, consolidated in nova so you are reading one set of numbers rather than reconciling four.

Yes. Copy, landing page recommendations, and creative assets are produced by our in-house creative team rather than left to you to supply. On search that means ad copy, extensions, and testing variants. On Shopping and Performance Max it extends to feed content and asset groups, which function as creative whether or not anyone calls them that.

Where the landing page is the constraint rather than the ads, we will say so. Sending better traffic to a page that does not convert is an expensive way to fund a conversion rate problem.

A named strategist owns the account, supported by channel specialists and analysts. The people you meet in the pitch are the people on the account, and you speak with the person actually making the changes rather than through an intermediary.

Cadence is agreed during onboarding and includes recurring calls, live dashboard access, and formal reporting against the KPIs set at kickoff.

With account access, conversion tracking in place, and usable creative, campaigns can typically be live within a few weeks. What extends that is almost always tracking rather than media setup: broken conversion events, unverified data, or analytics that disagree with the ad platforms.

We would rather delay launch briefly to fix measurement than spend the first month optimizing against numbers we cannot trust. From you we need account access, conversion and revenue data, brand assets, and a clear definition of what a good outcome looks like.

Yes. Common arrangements include keeping search in-house while we run social and programmatic, or running everything through us while a specialist partner handles retail media. Either works provided ownership and access are defined at the start.

The one thing we ask for is a shared measurement framework. When multiple partners each report platform-attributed conversions, the same revenue gets counted repeatedly and the resulting budget decisions are worse than no decision. We will recommend that framework even where we are not the agency of record.