Paid media agency proven to eliminate wasted spend and maximize your company's ROI

The Power Digital PPC audit is a crucial step in our methodology. Our team of PPC experts will perform a comprehensive review of all your previous digital marketing campaigns and metrics to gain a deeper understanding of your current PPC strategy. Specific elements of evaluation include wasted spend, missed opportunities, keyword analysis, account structure, ad copy, and match types. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your PPC campaigns and grow your business.

Our team is equipped and experienced to run PPC advertising on all the major platforms including Google, Bing, and the Google Display Network. By working with these three platforms, your paid ads will be eligible for a variety of placements. In addition, our team of PPC experts will have a wide range of targeting tools available to them. As a result, we will be able to reach your customers, no matter where they are.

Paid search advertising is a method by which you pay for your website to appear in the advertising sections of relevant search engine results pages. Typically, this section is at the top of the results page so users’ eyes land on your site first. The higher your bid is, combined with how relevant the ad is to searchers for that term, results in an increased likelihood it will appear in search results.

Google Shopping campaigns consist of shopping ads. These Google ads include rich product information such as a product image, its price, and your merchant name. It also includes data attributes from the product information you submit in your Merchant Center data feed. By utilizing these Google ads and all their information, you are able to rank higher for certain search terms within the Google Shopping Network. A campaign allows you to further those results by selecting specific products to bid on for higher results.

Remarketing, and its associated campaigns, is a technique aimed at drawing visitors to your site back in and encouraging them to convert. This is done by showing ads to those individuals who have previously engaged with your site or app. Setting up such a marketing campaign provides you with additional settings and reports designed specifically to reach previous visitors and users. Typically, the ads are customizable and dynamic so you can feature the specific product or service each user was viewing when they abandoned your site.

Paid media agencies play a crucial role in boosting brand visibility and positioning in competitive markets. Through strategic, targeted campaigns, we can help brands engage with potential customers and generate high-quality leads. By leveraging social media and other digital platforms, we promote brand narratives while increasing engagement and conversions. Efforts like influencer partnerships and paid social strategies further elevate brand awareness and trust. With these targeted approaches, brands see improved ROI and greater prominence in their industries.

Partnering with a paid media agency allows businesses to streamline and elevate their advertising strategies. Power Digital creates custom-tailored media campaigns designed to meet your specific business goals. By leveraging expertise in digital marketing channels and data-driven insights, we refine campaigns to deliver measurable growth. Whether it’s through social media advertising or paid search, your brand will benefit from improved visibility, efficient budget allocation, and expanded reach on platforms like Google, Facebook, and Amazon to capture quality leads across diverse audiences.

Simply put, programmatic advertising is automated buying or selling of online advertising placements. By setting up such marketing automation, transactions become more efficient and effective because they utilize data in order to make those decisions. By streamlining the process and consolidating your digital efforts, programmatic advertising allows you to put all your efforts into one platform and let it do most of the work. But you can’t just set it and forget it, which is where the Power Digital team can help monitor results and make adjustments as needed.

At Power Digital, our strategies are customized based on the individual business and its unique needs and goals, as well as the competition in your industry. So we can’t give you a specific number without first reviewing your current PPC strategy. Use one of the forms above or below to request a FREE PPC audit and we will review your current set up. From there, we can provide an estimated cost and plan for any changes that need to be made.

Display advertising, or ads, sometimes referred to as banner ads, are a form of PPC that in reality come in a variety of sizes, not just banners. These ads appear on other websites relevant to your product or service. This is in contrast to search ads which appear on search engine results pages. On Google, display ads appear on sites within the Google Display Network. Such sites can include blogs, news sites, Gmail, YouTube, and more.

A paid media agency focuses on optimizing your advertising spend to deliver better results. With precise audience targeting and refined campaign management, Power Digital aims to reduce unnecessary costs while enhancing performance across multiple channels. By aligning paid media strategies with current market trends, we help businesses stay competitive and adaptable. Regular analysis and detailed reporting ensure campaigns remain effective, empowering businesses to achieve higher profit margins and sustained growth over time.