PPC Management Services - San Diego Agency | Power Digital

Our Approach to Paid Advertising

Custom Audit & Competitor Analysis

We understand that all brands are different, and that’s directly reflected in our audit process. Our team starts by diving into every aspect of our client’s PPC accounts. We’ll take note of what’s currently working well and catch areas of your strategy that miss the mark, helping you save money for more lucrative advertising investments that work to complement your marketing budget. The result is an in-depth roadmap to pay-per-click advertising success that integrates into your overall digital strategy and goals.

Paid Media Services Selection

Once we gain a better understanding of your marketing goals, we’ll recommend specific channels and tactics for your brand. Advertising objectives for Paid Media channels range anywhere from direct sales/leads to brand awareness to lead nurturing and more.
We develop a custom strategy for your brand and deploy a team with expertise across all major ad platforms. Search engine marketing? We’ve got you covered! Display advertising and ppc campaigns? You bet! AdWords management is right up our alley. Retargeting, social networks, and video ad networks? You catch our drift.

Optimization & Reporting

Our work is never done. We are constantly analyzing and optimizing your campaign data. From keyword/placement optimization to audience assessment, improvement to ad copy optimization to click through rate as well as landing page optimization, we’ve got you covered.

What’s more, our team provides easily digestible, comprehensive reports on a weekly and monthly basis so that you clearly understand how your ad spend is performing.

Building a Winning PPC Account

A successful digital marketing campaign goes beyond a single channel. Paid Media services play a vital role in the creation of a winning marketing mix. We invest time into learning your brand, industry, and unique offerings to determine which Paid Media channels benefit your bottom line, and where they fit within your overall marketing strategy.

Thumb-Stopping Ad Creative

We design highly engaging ad creative with your business goals in mind. This is a strategic process in which we ask ourselves:

  • What is the brand’s Unique Selling Proposition?
  • Does our ad copy provide a clear user experience across ad text and landing page?
  • Is our ad copy & Display Ad imagery relevant to the queries people are searching & websites people are browsing?
  • How can we elicit a memorable, emotional response from your audience?

Proven Landing Pages

Tried, tested, and true, our landing pages are designed to drive revenue and leads. We utilize a suite of top-caliber tools to improve user experience via our landing pages. Key elements include:

  • Strong CTAs
  • Continual A/B Testing
  • CRO
  • Persona Messaging
  • Quality Score

Forward-Thinking Targeting Strategies

We assess your target market(s) and customize all available targeting criteria provided by each Paid Media platform. For Paid Search campaigns in particular, we go beyond keyword targeting, and we segment audiences by important demographics, geographics, and psychographics including:

  • Keywords
  • Day & Time-of-Day
  • Household Income
  • Gender
  • Age
  • Location
  • Device
  • Behavior while on-site

Agency Certifications

googpartnergooglaaddbingmarinkenshoogoogleanalysticsdoubleclick

Out of Africa

Out of Africa Wildlife Park is an outdoor safari-themed park located in Arizona. Combating seasonality trends, our goal was to design an evergreen digital strategy to keep online sales consistent, if not increased. We did this through building brand awareness, nurturing both new and existing site visitors as well as providing upsell opportunities on different experience and encounters available at the park. We integrated Facebook, AdWords and Content to put the right message in front of our target audience. Over an 8-month campaign period with three “hot” months in between, we saw an overall ROAS of 324% across both the Facebook and Google channels. On Google, over the same 8-month time-frame we saw a ROAS of 243%.

SEE CASE STUDY CONTACT US

Technology Partners

rushcallrailoracleunboucnedoubleclick

PPC Audit

A winning Paid Media strategy stems from an in-depth analysis of your brand and its top competitors.

Our in-depth audit takes a cross-channel approach in examining what is currently working within your existing strategy and where we see opportunities for growth. Our highly technical team outlines quick wins and strategies that will make a lasting impact on your business.

Ready to step up your strategy with highly-integrated, result-driven campaigns?

Get Your PPC Audit
Paid Media

11 Settings You Need to Check Before Posting a New AdWords Campaign

Probably the most basic option of the 11 I’m including in this list, so I wanted to get it out of the way first. Do you want to run ads on Google...

READ MORE
Paid Media

How Quality Score Affects Your Ads

The Google search engine results page (SERP) is all about relevance, and Quality Score is no different. Providing the most relevant user experienc...

READ MORE
Paid Media

The Ultimate AdWords Account Settings Activation List

Launching new accounts and campaigns can be a nerve-wracking experience for SEM managers. From campaign settings to conversion tracking to tagging,...

READ MORE
Awwwards