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Influencer marketing to leverage the trust & credibility of the Internet's inner circle.

Influencer marketing puts your brand in front of a captive audience that already loves and respects the messenger.

Gain the attention and trust of a new audience quickly and easily.

Your customers all have someone they respect, look up to, and idolize. With our database of over 11,000 influencer connections, we’re guaranteed to know some of them.

Get these heavyweight social influencers fighting in your ring without selling your soul or giving up creative control.

Plus, unlike an ad in a magazine, you can see exactly how many people saw it, liked it, and double-tapped it.

With Power Digital's influencer marketing strategies, you will:

Reach New Audiences

Gain Brand Trust and Authority

Funnel In Hungry Leads

What people are saying
Allison Jones, VP of Marketing, Berkshire Hathaway
"I can comfortably say we were first to market in the Real Estate role working with influencers. In conjunction with Power Digital, we have won 3 awards based on our influencer marketing.

What I truly appreciate is their professionalism, their innovative thinking and the strategies that they deploy."
Allison Jones, VP of Marketing, Berkshire Hathaway
What people are saying

Get turn-key influencer outreach that nails the details, consistently.

Influencers already get the undivided attention of your audience. With influencer marketing, that attention becomes yours.

Done-for-you Influencer Management

Let your personal influencer outreach team sweat the small (and big) stuff for you.

Full Image Rights

Use your influencer content as you see fit for future marketing efforts.

Legalities Covered

From negotiation to contract, we ensure your arrangement is clearly stated.

Frequently Asked Questions about Influencer Marketing

What is an influencer marketing audit?

The Power Digital influencer marketing audit is a crucial step in our methodology. Our team will perform a comprehensive review of all your previous influencer campaigns and partnerships across social media platforms to gain a deeper understanding of your current influencer strategy. Specific elements of the evaluation include conducting a competitive analysis, selecting target influencers, and reviewing legal requirements. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your influencer partnerships and grow your business.

How much does influencer marketing cost?

At Power Digital, our strategies are customized based on the individual business and its unique needs and goals. Generally speaking, the cost of influencer marketing varies based on the size of the individual’s follower base. However, Power Digital seeks to gain as many placements as possible by simply providing free product to key influencers. Once we have audited your influencer marketing strategy, we will work together to determine a budget and influencers that will be the best fit for you.

What is an Image Rights Agreement?

Technically, when an influencer posts content about your product or service, they own the rights to it. This includes any photos or videos featuring the content. An image rights agreement is how we ensure that you have rights to use any of those images or videos for your own social media platforms and other uses as well. Typically, the agreement will specify the terms of use for those images, but ultimately, you will be able to use them in any future marketing campaign that does not involve the influencer.

What are the legal requirements of influencer marketing?

Given that influencer marketing is still a relatively new field, there are very few legal requirements you need to be aware of. Most important to note is that many social networks are now requiring that any sponsored posts be labeled as ads so viewers are aware that what they are looking at is, in fact, an advertisement.

In addition, there are a number of best practices you should abide by to keep your company and the influencer safe. As with any business arrangement, a contract should be negotiated, written, and signed prior to the campaign’s launches. This helps to eliminate discrepancies.

How do you measure influencer marketing?

At Power Digital, we track results by creating UTMs or coupon codes for every influencer a client works with and for each platform on which the post is featured. With these in place, we can track revenue that is the direct result of the campaign, each influencer, and specific posts. For example, an influencer may have a UTM provided to link in the Instagram story and a coupon code to share in a post on their feed. As customers use the link or coupon code, we are able to track the revenue back to that specific influencer.

How does influencer marketing work?

Once you have identified the influencers you want to work with and the details of the agreement have been negotiated, the campaign will launch. Typically, the agreement will include stipulations around the number of posts the influencer will share, as well as the timeline. So long as the influencer follows these guidelines, it is best to let them have freedom in the way they talk about the product. You are working with them because of their voice and style, so if you try to change it, their audience will know and may not be interested in your product.

Why does influencer marketing work?

By establishing themselves on social media platforms, influencers have developed a significant following of people who trust their opinion. If an influencer features or recommends your products, some of that trust is transferred from the influencer to your brand. When a company connects with an influencer whose individual brand and audience align perfectly with the product, that’s when the true magic happens in an influencer marketing strategy. All the new eyes on your product via cross-platform content increases both brand awareness and your own social following. In a way, it is the same principle that makes referral marketing work, but at a larger scale.

What people are saying
"Power Digital has made social influencer marketing a huge part of our digital mix, with months where we've secured over 35 influencer posts featuring our brand."
Marketing Director, Natural Food Company
What people are saying

Develop and launch a strategic campaign while controlling your brand's image.

Together we’ll ideate a complete creative roadmap, from the type of influencer we engage to the goals we’ll strive for.

You’ll always have the final say in how your brand is perceived to ensure your campaign stays authentically you.

"I wish I would have found you guys years ago."
Director of Strategic Partnerships, Shipware
What people are saying

Don't know any influencers? Not to worry, we rub elbows with about 11,000 of them.

Our influencer database is extensive – and within it, we have someone your customers know, like, and trust. 

And the entire influencer relationship is managed for you, so you don’t have to worry about scouting or outreach.

"We truly appreciate and respect how each individual person on the Power Digital team that works on our account has a deep, deep knowledge in their specific field."
- Allison Jones, VP of Marketing, Berkshire Hathaway
What people are saying

We'll manage the influencers, you manage all the new business.

From negotiating terms to ongoing campaign management, your personal influencer team handles every interaction on your behalf.

You’ll get consistent and transparent updates during monthly meetings, weekly calls, and regular no-fluff reports in your client portal.

"Power Digital is always looking for ways to help us improve our digital efforts and ensure our satisfaction. I consider Power Digital an extension of my marketing team and a trusted strategic advisor."
Director of Marketing and Communications, NewSchool of Architecture
What people are saying

Influencer Marketing powered by AI technology.

Your strategy is never a “best guess”. We use machine learning AI technology to build your roadmap for success based on hundreds of data points and analyzed accounts.

And as results roll in, your progress is tracked on an intuitive dashboard that APIs all of your analytics to one place.

The steps we take to introduce your brand to 100,000's of new prospects:

Analysis

Before a contract is ever signed, we pop the hood on your business with a detailed audit. You get an in-depth report on what’s working, what’s not, and what opportunities we’ve found for serious growth.

Strategy

We develop a strategic plan of attack after analyzing your Facebook Audience Insights and gaining a deep understanding of your target audience.

Outreach

We contact the influencers on your A-list, negotiate terms, and sign the contracts.

Soon you’ll be opening the floodgates of your funnel to a new, vast audience.

Results, Rinse, Repeat

Revel in your increased brand awareness, new customers, and valuable new marketing assets.

But our job isn’t over. We take in feedback, strategize new approaches, and start planning your next campaign for an even bigger BOOM.

Get your free, no-strings proposal audit that other influencer marketing agencies would bill for.

You'll receive an in-depth audit of your:
  1. Competitive Analysis

    to see what others are doing and how we can do it better.

  2. Target Influencer Selection

    to match you with the best influencers for your marketing goals.

  3. Influencer Samples

    to make sure their unique voice and style mesh with your brand.

  4. Analysis of Past Partnerships and Campaigns

    to see what worked (and what didn’t).

  5. Legal Requirements

    to ensure you’re covered for general and industry-specific legalities.

Join the ranks of clients like: