Influencer Marketing Agency: Marketing that builds trust and amplifies your brand.

Strategy and creator identification, outreach and negotiation, contracting and payment, content briefing and approvals, usage rights, FTC compliance, and performance reporting. In practice we run the program end to end so your team is not managing a spreadsheet of partial conversations across four platforms.

We start with an audit of your previous partnerships and competitive landscape, which usually reveals two things: which past creators actually drove results versus which just delivered content, and where your competitors are already established with creators you would want.

There are three cost layers: creator fees, product and shipping costs for seeding, and agency fees for running the program. Creator fees vary enormously by tier, platform, deliverable, and how long you want usage rights, and exclusivity or whitelisting rights add meaningfully to a rate.

The split matters more than the total. A budget concentrated in one high-follower creator is a single bet with no learning attached. The same budget across a set of mid-tier creators produces comparable reach, more content, and actual data on which creator profiles convert for you. We generally recommend the second until there is evidence for the first, and we allocate for paid amplification from the start, since that is where most of the return on creator content is realized.

By default the creator owns it, which is why usage rights have to be negotiated in the contract rather than assumed. We secure rights upfront covering the specific channels, formats, and duration you need, including paid usage and whitelisting or Spark Ads authorization, which lets you run the content from the creator’s own handle.

Negotiating rights after a post performs well is the expensive way to do this, and sometimes it is not possible at all. Since the highest-return use of creator content is almost always amplifying the pieces that overperform, we build paid usage into the agreement from the start even when there is no immediate plan to use it.

Compliance is built into the process rather than checked afterward. Disclosure requirements are written into every contract, briefed to creators before production, and verified at content review. Disclosures must be clear, prominent, and placed where the audience will actually see them, meaning at the start of the caption or on screen rather than buried below a fold or in a video description.

The exposure sits with the brand, not just the creator, which is why we monitor live content rather than assuming a briefing was enough. In regulated categories, health and supplement claims carry additional risk beyond disclosure, so creator scripts go through claims review before production rather than after a post is live and being screenshotted.

We track the standard layers, meaning awareness through impressions and reach, engagement through saves and shares rather than likes, sentiment through comment quality and brand lift, and direct response through UTMs and unique codes. Those are useful for comparing creators against each other.

They are not sufficient for proving incremental revenue. Codes and links capture only the people who used them, which systematically undercounts, while earned media value is a directional estimate rather than a real number and should never be presented to a CFO as though it were. Where influencer spend is material, we run incrementality testing with geo holdouts, and for brands with sufficient history, influencer activity is included in marketing mix modeling alongside every other channel.

Audience alignment first, follower count last. We assess whether a creator’s actual audience matches your buyer on demographics and interests, whether engagement is genuine, whether their content style suits your category, and whether their existing partnerships create conflicts or credibility problems.

We vet for fraud as a matter of course. Purchased followers and engagement pods remain common, and an account with strong surface metrics and a hollow audience is easy to buy and expensive to learn from. Vetting looks at engagement patterns, audience geography against your markets, comment authenticity, and growth curves that behave the way organic growth behaves.

We run creator programs across CPG, fashion and apparel, consumer services, healthcare, and B2B, each with a dedicated division.

Category changes the shape of the program substantially. Regulated categories need claims review before production rather than content approval after it. B2B creator marketing runs through industry voices, practitioners, and analysts rather than lifestyle creators, and the deliverable is more often a considered post or a podcast appearance than a fifteen-second video.

Yes, all of it. Contracting, negotiation, payment processing, product seeding and shipping coordination, content collection, and approvals run through us. This is the part brands consistently underestimate, and it is why in-house influencer programs so often stall after the first campaign: the strategy is the easy part and the operations are relentless.

At any meaningful scale you are managing dozens of simultaneous conversations at different stages, each with its own deliverables, deadlines, and payment terms. We run that on a managed process so nothing is sitting in someone’s DMs waiting for a reply.

All tiers, from nano and micro creators through macro and celebrity partnerships, and the right mix depends on your objective rather than your budget size. Micro creators typically deliver stronger engagement rates and cost efficiency, and produce far more content per dollar, which matters when the content is going to be amplified. Larger creators deliver reach and a credibility signal that can be worth paying for at a launch moment.

Most effective programs use a portfolio: a broad base of micro and mid-tier creators generating volume and learning, with selective larger partnerships where reach or association justifies the premium.

Yes, and we would generally recommend it. Organic creator reach is capped by their audience, but the top-performing pieces of creator content are usually your best-performing paid assets too, because they carry social proof a brand-produced ad cannot replicate.

Our paid social team runs whitelisted and Spark Ads campaigns from creator handles, which typically outperform the same content served from the brand account. This is also the main reason we negotiate paid usage rights upfront rather than campaign by campaign.

Yes. Creator affiliate programs pay on performance rather than flat fee, which shifts risk and works particularly well for brands with strong conversion rates and healthy margins. TikTok Shop affiliate and similar in-app commerce programs have expanded this significantly for consumer brands.

Commission-based and flat-fee models are not mutually exclusive, and most mature programs run both: paid partnerships to establish relationships and generate content, with an affiliate structure underneath to keep creators earning from ongoing promotion. Our affiliate marketing team manages the tracking, commission structures, and partner relationships.

The first content typically goes live within weeks of kickoff, since sourcing, negotiation, contracting, and production all have to happen first and creator response times are the main variable. What you should expect early is content and reach; what takes longer is knowing which creator profiles actually convert for you.

Building that picture requires enough partnerships to see a pattern, which is one of the arguments for spreading initial budget across more creators rather than concentrating it. Programs generally get more efficient over time as the data accumulates and as relationships with proven creators become repeatable rather than renegotiated each time.

Yes, and we would rather build on those relationships than replace them. Existing creators who already know and use your product produce more credible content than someone briefed for the first time, and long-term partnerships generally outperform one-off activations.

What we usually improve is the structure around them: proper contracts and usage rights, consistent briefing, performance measurement, and a commission or renewal structure that keeps them engaged. Many brands have good creator relationships and no framework holding them together.

Contracts include approval rights, content standards, and remedies, and we review content before it goes live wherever the agreement allows. Vetting also covers a creator’s existing content and partnership history, since most reputational problems are visible in advance if someone looks.

If something does go wrong after posting, the contract governs removal and remedy, and our public relations team sits in the same organization if the situation extends beyond the platform. Having that handled in the same building rather than across two vendors matters when the response window is measured in hours.