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Why Influencer Marketing Matters

Working with influencers has become an essential part of digital marketing today. They have access to a large audience across multiple social media platforms who trusts what they have to say and regularly engages with their content. Traditionally, getting your product in front of that many people could cost you a lot of money. Now, it may only cost you a few free products.

At Power Digital, we are not your run-of-the-mill influencer marketing agency – we are changing the way influencer marketing is managed. Through years of experience, we have figured out what is needed to make an influencer partnership mutually beneficial. When you work with us, you’ll gain access to this expertise as well as our proprietary influencer database, Dexter, which will eliminate the possibility of working with scams and frauds.

Campaign Launch & Development
Campaign Launch & Development

We will work with you and your team to ideate new influencer campaigns, develop the best strategy, and launch. Together we will decide the type of influencer we want to work with and the goals we are trying to achieve.

Ongoing Influencer Campaign Management
Ongoing Influencer Campaign Management

Our team will manage the entire influencer relationship, including campaign management. We will interact with the influencers on your behalf and provide them with all details and stipulations of the campaign.

Creative Brief Development
Creative Brief Development

To ensure the influencers have all the pertinent information regarding the campaign, we will develop a creative brief to share with them. This will outline the type of post they should be sharing, any specific messaging, and image guidelines.

Image Rights Release Development
Image Rights Release Development

A crucial part of any influencer campaign is determining the image rights of any content generated. We will work with influencers to ensure the rights are released to you for any future use as you see fit.

Partnership Contract Development
Partnership Contract Development

As with any business arrangement, it is always a good idea to have all points of the agreement in writing. Our team can manage the entire contract development and negotiation process so both you and the influencers enter into a clearly stated arrangement.

Targeted Influencer List Building
Targeted Influencer List Building

Finding the right influencers to work with can be daunting. At Power Digital, we have a growing database of verified influencers called Dexter. This proprietary database is filled with people waiting to work with you!

Our Process

STEP 1

Planning

We start by developing a list of influencers that will fit your brand and help you reach your goals. Then we put together creative briefs for the influencer’s posts, image rights releases, and campaign agreements, which can be updated with details later.

STEP 2

Outreach

Next, we reach out to our target influencers and negotiate the terms of the agreement. Once everything is agreed to, the campaign can be launched.

STEP 3

Results

As the campaign is launched, you will begin to see the results of all this work. Increased brand awareness, acquisition of new customers, and the gain of valuable assets you can use across any future marketing campaigns are all to be expected.

Testimonials

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Request a Free Influencer Marketing BlackBox Audit

At Power Digital, we are taking the uncertainty out of working with influencers. Dexter, our influencer database, is full of verified influencers just waiting to work with you!

What You Get From Our BlackBox Audit

1

Analysis of Past Partnerships and Campaigns

Looking at what you have done in the past and the results it yielded gives us a great starting point. We will review all your past partnerships and influencer campaigns to determine what we should continue and what needs to change.

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2

Competitive Analysis

Your competition can tell us a lot about what your market landscape is looking for. Our team will evaluate everything your competitors are doing and identify opportunities for your brand to stand out.

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3

Target Influencer Selection

Working with the wrong influencer is a waste of time. Together we will identify the best influencers for you to work with in order to reach a new segment of your audience.

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4

Sampling of our Partner Influencers

Sometimes it is helpful to look at what an influencer could do before committing to working with them. This will give you a better sense of their voice and style to ensure it fits well with your branding.

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5

Legal Requirements

Our team will review the standard legal requirements we usually have when working with influencers. At this point, you should share any company or industry-specific requirements that will need to be incorporated.

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Frequently Asked Questions about Influencer Marketing

1

What is an influencer marketing BlackBox audit?

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What is an influencer marketing BlackBox audit?The Power Digital influencer marketing audit is a crucial step in our methodology. Our team will perform a comprehensive review of all your previous influencer campaigns and partnerships across social media platforms to gain a deeper understanding of your current influencer strategy. Specific elements of the evaluation include conducting a competitive analysis, selecting target influencers, and reviewing legal requirements. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your influencer partnerships and grow your business.
2

How much does influencer marketing cost?

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How much does influencer marketing cost?At Power Digital, our strategies are customized based on the individual business and its unique needs and goals. Generally speaking, the cost of influencer marketing varies based on the size of the individual’s follower base. However, Power Digital seeks to gain as many placements as possible by simply providing free product to key influencers. Once we have audited your influencer marketing strategy, we will work together to determine a budget and influencers that will be the best fit for you.
3

What is an Image Rights Agreement?

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What is an Image Rights Agreement?Technically, when an influencer posts content about your product or service, they own the rights to it. This includes any photos or videos featuring the content. An image rights agreement is how we ensure that you have rights to use any of those images or videos for your own social media platforms and other uses as well. Typically, the agreement will specify the terms of use for those images, but ultimately, you will be able to use them in any future marketing campaign that does not involve the influencer.
4

What are the legal requirements of influencer marketing?

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What are the legal requirements of influencer marketing?Given that influencer marketing is still a relatively new field, there are very few legal requirements you need to be aware of. Most important to note is that many social networks are now requiring that any sponsored posts be labelled as ads so viewers are aware that what they are looking at is, in fact, an advertisement. In addition, there are a number of best practices you should abide by to keep your company and the influencer safe. As with any business arrangement, a contract should be negotiated, written, and signed prior to the campaign’s launches. This helps to eliminate discrepancies.
5

How do you measure influencer marketing?

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How do you measure influencer marketing?At Power Digital, we track results by creating UTMs or coupon codes for every influencer a client works with and for each platform on which the post is featured. With these in place, we can track revenue that is the direct result of the campaign, each influencer, and specific posts. For example, an influencer may have a UTM provided to link in the Instagram story and a coupon code to share in a post on their feed. As customers use the link or coupon code, we are able to track the revenue back to that specific influencer.
6

Why does influencer marketing work?

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Why does influencer marketing work?By establishing themselves on social media platforms, influencers have developed a significant following of people who trust their opinion. If an influencer features or recommends your products, some of that trust is transferred from the influencer to your brand. When a company connects with an influencer whose individual brand and audience align perfectly with the product, that’s when the true magic happens in an influencer marketing strategy. All the new eyes on your product via cross-platform content increases both brand awareness and your own social following. In a way, it is the same principle that makes referral marketing work, but at a larger scale.
7

How does influencer marketing work?

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How does influencer marketing work?Once you have identified the influencers you want to work with and the details of the agreement have been negotiated, the campaign will launch. Typically, the agreement will include stipulations around the number of posts the influencer will share, as well as the timeline. So long as the influencer follows these guidelines, it is best to let them have freedom in the way they talk about the product. You are working with them because of their voice and style, so if you try to change it, their audience will know and may not be interested in your product.

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Request a Free Influencer Marketing BlackBox Audit

Power Digital is more than a marketing agency. We are changing the way influencer marketing is managed, and you don’t want to miss out.