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GROWTH MARKETING

Influencer marketing that builds trust and amplifies your brand.

Influencer marketing puts your brand in front of a captive audience that already trusts and respects the messenger.

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Don’t settle for ordinary.

Partner with extraordinary.

Work with Power

Gain the attention and trust of a new audience quickly and easily.

Your customers all have someone they respect, look up to, and idolize. With our custom approach to sourcing and vetting top-tier talent through widespread relationships and our use of databases, we break down the traditional barriers to finding the perfect partner. 

Get these heavyweight social influencers fighting in your ring without selling your soul or giving up creative control.

And unlike traditional media, you’ll have access to measurable results: track how many people saw it, shared it, and double-tapped it.

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Reach New Audiences

Break into untapped markets by partnering with influencers who resonate with your target demographic. Our agency thoughtfully manages these collaborations from A-Z (yup, you read that right) to ensure your brand’s message reaches new audiences while maintaining a consistent, authentic presence across all platforms.

Gain Brand Trust and Authority

We match your brand with influencers and content creators who have earned credibility within their communities. By aligning with these trusted voices, your brand becomes a leader in your industry, boosting trust and driving engagement and conversions. We’ll work directly with our Organic Social experts to make sure we’re maximizing each partnership across social platforms, too.

Influence Action

Our influencer marketing campaigns are designed to do more than just drive awareness—they inspire action. We work closely with influencers to craft compelling content that not only captures attention but also guides their audience through the buyer’s journey, converting followers into loyal customers who are ready to engage with your brand.

Our Influencer Services

Turn-key influencer outreach that nails every detail, every time.

Influencers already get the undivided attention of your audience. With influencer marketing, that attention becomes yours.

01 Analysis

Before a contract is ever signed, we pop the hood on your business with a detailed audit. You get an in-depth, data driven report on what’s working, what’s not, and what opportunities we’ve found for serious growth.

02 Strategy

We craft a tailored influencer strategy designed to meet your goals. We’ll dive deep into your audience, brand, and product to create a roadmap that ensures alignment between influencers, platforms, and your brand message.

03 Outreach

Our team handles everything: contacting influencers, negotiating terms, and securing partnerships. Whether it’s a micro-influencer or an industry titan, we ensure every collaboration is seamless, impactful, and optimized for success.

04 Results, Rinse, Repeat

Revel in your increased brand awareness, new customers, and valuable new marketing assets. 

But our job isn’t over yet. We continuously refine our strategy based on performance, incorporate feedback, and gear up for your next campaign to achieve even greater results.

Why Power?

We take strategic steps to introduce your brand to hundreds of thousands of new prospects.

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Competitive Analysis

We analyze competitors to identify trends, uncover gaps, and craft a strategy that gives your brand a competitive edge.

Intentional Influencer Selection

We carefully match you with relevant influencers, ensuring alignment with your digital marketing goals for maximum impact.

Influencer Testing

We evaluate influencers’ voices and styles to ensure their authenticity resonates with your brand’s message and values.

Analysis of Past Partnerships and Campaigns

We review previous influencer partnerships to see what worked (and what didn’t). 

Legal Requirements + Brand Protection

We handle all legal considerations, ensuring that your influencer agreements comply with general and industry-specific regulations.

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Learn more

Learn more about Influencer Marketing.

Curious about how influencer marketing services can elevate your brand? Explore our approach and discover how we connect you with the right influencers to amplify your message, boost your brand’s credibility, and drive tangible results. Let us help you turn influence into impact.

What is an influencer marketing audit?

The Power Digital influencer marketing audit is a crucial step in our methodology. Our team will perform a comprehensive review of your previous social media influencer campaigns and partnerships across social media platforms to gain a deeper understanding of your current influencer strategy. Specific elements of the evaluation include conducting a competitive analysis, selecting target influencers and content creators, and reviewing legal requirements. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your influencer partnerships and grow your business.

How much does influencer marketing cost?

At Power Digital, our influencer marketing agency strategies are customized based on the individual business and the unique needs and goals of our clients. Generally speaking, the cost of working with an influencer varies based on the size of their following, as well as account health rates. After we conduct a full audit of your strategy, we’ll work with you to co-author the best budget and identify the most suitable influencers, whether micro, macro, or beyond.

What is an Image Rights Agreement?

When an influencer posts content featuring your product or service, they technically own the rights to that content. This includes any photos or videos. An image rights agreement ensures that you have permission to use those images or videos for your own marketing efforts. Typically, the agreement outlines terms of usage, giving you the right to incorporate the content into future campaigns, even after the influencer’s post has been made.

What are the legal requirements of influencer marketing?

To ensure that influencers are complying with Federal Trade Commission (FTC) guidelines, brands must provide clear instructions and expectations regarding disclosure requirements. The FTC mandates that influencers must clearly disclose any material connections they have with a brand, such as receiving payment, free products, or other incentives. Brands should educate influencers on how to properly use hashtags like #ad, #sponsored, or #brandpartner in their posts, ensuring these disclosures are either audible, visible or placed in a way that is easily noticeable by their audience. It’s also essential that the disclosure appears at the beginning of the post, rather than buried in a caption or video description, to avoid misleading consumers.

Additionally, brands should monitor influencer content regularly to ensure ongoing compliance with FTC rules. This can involve reviewing posts before they go live, conducting periodic checks, and setting up clear communication channels for influencers to ask questions about guidelines. 

Power Digital is an expert in establishing, and ubholding FTC guidelines within your influencer partnerships. For more information visit ftc.gov

How do you measure influencer marketing?

We customize reporting based on your business goals, and we’ll co-author those key metrics together. Generally, we track awareness (impressions, reach, video views), engagement (likes, comments, shares, saves, story actions, etc.), and sentiment metrics (brand lift, comment quality), as well as EMV (earned media value), and traffic and revenue tracked through UTMs or unique codes. 

This combination of reporting allows us to measure the impact of individual influencers and the effectiveness of their posts on your business.

Why does influencer marketing work?

Influencers do exactly that—drive influence. 

Strong influencers have built a loyal following that trusts their recommendations. When an influencer endorses your product, they transfer some of that trust to your brand. The magic happens when your brand partners with influencers whose values, audience, and content align with your product. This collaboration amplifies your brand’s visibility, increases awareness, and expands your social following. It’s an effective way to connect with new audiences who are already engaged and trust the influencer’s voice.