Power Digital Announces Creative Affinity.

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Drive brand awareness and revenue with an award winning programmatic advertising company.

Our programmatic marketing services let you focus on scaling your business, while we optimize your ad spend.

Drive Incremental Sales with Programmatic Advertising

Managing your ad spend initiatives effectively across multiple publishers is hard.

Plus, you have other things to do.

You need a partner like Power Digital. We’re a marketing agency that has a pulse on all things programmatic, understands your industry and competitors, and knows how to maximize your dollar to drive results, using the best technology to get there.

Our programmatic advertising company that will expand your reach with addressable, targeted ads that find your target audience in real-time. Don’t have the assets? We’re a programmatic ad agency that has you covered with sophisticated performance creative.

Based on your business, brand KPIs and target customer–– Power Digital develops a real-time programmatic ad campaign plan that activates through:

A powerful, automated technology to instantly buy media for instant programmatic media buying

High-impact digital media on multiple channels in real time to put your brand name in front of customers

A customer acquisition strategy that optimizes in real time

An incremental measurement approach, to prove out the return on investment (ROI) of media

Core Media Channels

The real-time results of your programmatic ads campaign? Strong brand awareness and conversions.

  • Connected TV (CTV)
  • Streaming Audio
  • Digital Out Of Home (DOOH)
  • Display & Native
  • Direct Mail
  • Instream & Outstream Video
  • Cross-Channel Media Planning & Strategy
What people are saying
Power Digital prioritized prospecting tactics to capture new users and build the retargeting pool, tested video and native to drive the most efficient media mix, and ran a video brand study with control/exposed methodology to determine brand favorability.
What people are saying

A top jewelry brand grew their revenue by 67% year-over-year with a programmatic strategy to grow awareness and sales.

Programmatic Digital Advertising: Efficient, effective and scalable. Automate your digital reach to get real results.

Imagine having the ability to unlock targeted digital media across multiple channels and have instant access to your target audience’s customers:

  • Interests
  • Demographics
  • Behaviors
  • Income levels
  • Employment and industry
  • Geofenced locations
  • Purchase power 
  • Contextual relevance

The right programmatic agency can directly target a user and attribute media across multiple channels and devices, even within households. The efficiency, effectiveness, and accuracy of automating the process, without having to set up individual direct deals, is a game-changer.  

Our proven approach to programmatic advertising includes:
  1. Analysis

    We start by getting to know you, your products or services, and what you’ve done so far to make your digital mark. Our proprietary technology, nova, analyzes businesses through first-party data to build informed marketing plans– putting advertisers and marketers in a strategic seat at the table to ensure we are looking at the impact of marketing on your revenue and brand growth, as a whole.

  2. Strategy

    We craft a programmatic ad campaign that gets you real results, with high confidence, thanks to nova.  

  3. Implementation

    The work begins.  Building the foundation, optimizing media spend, and enabling your programmatic ads to get smarter daily, driving quality traffic, engagement and conversions. From increased traffic and enhanced engagement, to consistent conversions – you’ll know when our digital ads plan kicks off.

  4. Results

    Real-time results––reported the way you need them––just in time for that ad-hoc executive meeting

Join the ranks of clients like:

What people are saying
"The way that Power Digital has scaled with us the first year is, for an independent growth marketing firm, unprecedented. It's a true testament to the savviness of the team and the way that you all execute on behalf of your brands. We know that the sky is the limit in terms of how we can continue to grow in 2023 and beyond."
The Trade Desk
What people are saying

Programmatic Advertising: Efficient, Effective and Scalable

The right programmatic agency can directly target a user and attribute media across multiple channels and devices, even within households. The efficiency, effectiveness, and accuracy of automating the process, without having to set up individual direct deals, is a game-changer.  

Leading Fitness App wanted to test CTV to determine if the channel could be successful in driving incremental app installs and membership activation at scale.

After 5 weeks of heavy CTV spend in test markets, the campaign delivered incremental installs and account activations, Power Digital earned +2,800 installs and 472 trails, posting a 17% conversion rate (+30% increase from benchmark).

What people are saying
+2,800

App installs

+30%

Increase in conversion rate

-85%

Reduction in cost per install

Learn How a Programmatic Growth Firm Like Power Digital Can Chart Your Path to Growth.

Analysis

Before a contract is ever signed, we get to know your business with a detailed analysis of your advertising strategy. We provide an in-depth report of what’s working and what isn’t, and the opportunities that we’ve found tailored to your specific business.

Strategy

Once your appraisal is complete, we start mapping a plan for getting the best return on your investment with your ad spend from your programmatic advertising strategy.

Our approach is backed by years of experience and research into your specific industry, target market, and niche.

Implementation

Now that we’ve laid the critical foundation, it’s time to implement your personalized programmatic advertising strategy and start driving more results to your business.

Results, Rinse, Repeat

Programmatic advertising is a powerful marketing tool because it allows you to get real-time visibility into results and pivot fast. We’ll monitor your programmatic advertising campaign success, make adjustments as needed and brainstorm how to keep growing profitably.

Frequently Asked Questions about Programmatic Advertising

What media channels can Power Digital activate on?

Currently, Power Digital can activate on the following media channels:

  • CTV
  • Streaming Audio/Podcast
  • Digital OOH
  • Display
  • OLV
  • Native
  • Direct Mail

How does programmatic advertising improve targeting?

Programmatic advertising is designed to reach the ideal customer based on your specific advertising goal. For example, this may include IP targeting (based on specific IP addresses, such as those with specific business types), geolocation ad placement targeting, contextual keywords and more.

Can I measure results in real time and adjust as needed?

Unlike traditional advertising, such as billboards or print advertising, you don’t need to wait until the ad campaign is over to view results. Programmatic advertising enables you to view results in real time and adjust your ad campaign as needed.

How does programmatic advertising streamline campaign management?

Programmatic advertising allows you to zero in on the best advertising channel to reach your target audience. But it also empowers you with complete visibility regardless of that advertising channel. For example, all advertising campaigns are viewed across a single system, allowing you to easily measure the success of your efforts.

Does programmatic advertising help increase my reach?

There are 4.5 billion internet users, but only a small fraction of those viewers are right for your specific campaign. Programmatic display advertising allows you to reach more people in your specific target market in a way that feels personalized and relevant, producing optimal results. This type of advertising shows how many impressions you receive, who viewed a specific advertisement, their location and more critical details.