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Marketing Measurement + Incrementality

Marketing Mix Modeling (MMM) is having a resurgence in popularity

Due to the challenges in the attribution space, the creation of machine learning models, and the release of open source models (such as Robyn and Meridian).

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Accuracy

Inaccurate MMM Models Cost More Than They Reveal.

Novice MMM practitioners might accidentally assign a significant amount of contribution from a channel or tactic that in reality is very unlikely to drive incrementality.

Similarly, the tendency for open source or software based models is to over-emphasize error rates and model fits rather than their ability to accurately predict and forecast revenue impacts.

Understanding the business context.

Factoring in relevant variables.

Comparing different methods.

Model validation through incrementality experiments.

Solving these challenges requires technical expertise.

Transform uncertain into undeniable.

Coupled with business acumen built only through exposure and experience to thousands of models across hundreds of brands. Our Data Intelligence team has overseen the creation, deployment, and calibration of literally thousands of models across billions of dollars of ad spend and tens of billions in revenue.

Accelerate your business

We deploy Modern Models

Power Digital’s Data Intelligence team focuses on these five principles, working closely with our technology team to tailor build nova Intelligence. The combination of nova and our deep bench of practitioners makes us the only firm in our category to deliver with speed, scale, and impact.

Power Digital’s Data Intelligence team focuses on these five principles, working closely with our technology team to tailor build nova Intelligence. The combination of nova and our deep bench of practitioners makes us the only marketing mix modeling company to deliver with speed, scale, and impact.
Having a dedicated data scientist service your business can literally save you millions of dollars in wasted ad spend. Our flexible tech-enabled service affords the speed and agility of a software platform with the white glove tailoring of a big-fee consultancy.

Based in business outcomes

Validated for true impact

Easily understood by media teams

Agile and updated frequently

Predictive and enable forecasting