Power Digital Launches Omega: Our AI Operating System Power Digital Launches Omega: Our AI Operating System
Omega

Ask anything. Monitor everything.
Execute at scale.

Omega monitors every campaign in real time, answers any question about your business in seconds, and executes the fix the moment your team approves it.

Make faster decisions with better outcomes.

Omega hero product demo

Not just a wrapper over a
generic model.

Omega is built on a decade of real marketing performance, trained on proprietary data no public model has ever seen. Every answer, every signal, every recommendation is grounded in what actually moves growth.

10,000+
Marketing mix models
+$3B
In media spend
$23B
In transactions
10+
Years of data

Omega watches every channel, investigates every signal, and builds the deliverable. Nothing slips. Nothing waits.

Detect
Workflow
Analyze
Chat
Execute
Agents
Every decision feeds the system
Workflow

Opportunities ranked by what moves the needle most.

A continuous diagnostic running across your entire business, surfacing what matters and recommending the next move before anyone has to ask.

Workflow surface
Chat

Any question about your business, answered in seconds.

Your always-available strategic advisor. Talk directly to your data, explore performance, and build your strategy. Every answer is sourced, shows its reasoning, and gets sharper the more you use it.

Chat surface
Agents

Our team approves, agents execute.

Once approved, purpose-built agents handle the production work. Your team stays focused on the strategic decisions that move growth.

Agents surface

What changes when growth runs on Omega.

Speed

Decisions that used to take days happen before the meeting starts.

Precision

The highest-impact move is identified before anyone has to ask for it.

Quality

Every answer is sourced, reasoned, and ready, not assembled three days later.

Depth

Your team stops pulling reports and starts making calls.

What Omega means for your team.

Full visibility into what's working and what it costs.

Omega connects spend to revenue in real time, surfacing where dollars are leaking, where revenue is at risk, and where the highest-leverage moves are before your team has to ask. Every recommendation is sourced, every action is logged, and every dollar is defended with evidence, not estimates.

Intelligence built on real performance data, not platform defaults.

Omega incorporates insights from hundreds of millions of unique customer IDs, thousands of incrementality experiments, and billions of dollars in spend and revenue to spot opportunities and make growth recommendations 10x faster.

Proprietary infrastructure, built for enterprise trust.

Omega is built on nova, Power Digital's proprietary technology ecosystem. SOC2 compliant. Every datasource has an individualized knowledge graph that improves and gets smarter over time, with a reinforcement layer and distinct semantic layer built within Looker Enterprise and Snowflake.

What teams are doing inside Omega today.

Media allocation

Optimize spend across channels with real-time incrementality signals. Know where the next dollar drives the most revenue.

Media allocation

Tactical optimizations

Surface bid, audience, and creative adjustments ranked by impact. Act in minutes on changes that used to take a full review cycle.

Tactical optimizations

Creative ideation

Identify winning creative patterns across your portfolio and generate briefs, concepts, and testing plans grounded in performance data.

Creative ideation

Forecasting + financial planning

Model revenue scenarios, project spend efficiency, and stress-test growth plans against historical performance benchmarks.

Forecasting + financial planning

Customer profitability

Break down unit economics, LTV, and CAC at the cohort level. See which acquisition channels drive the most profitable growth.

Customer profitability

Reporting and insights

Generate sourced performance reports, executive summaries, and data visualizations in seconds instead of days.

Reporting and insights

What working with Omega looks like.

Full Transparency

Every answer shows its sources and reasoning. Iris shows its work in real time: which sources were queried, what was found, how the answer was built.

Human Judgment Built In

The system does the analysis. Humans make the call. Nothing ships without expert review and approval. AI handles the objective layer.

Persistent Context

The system knows your business and remembers your history. Performance history, strategic decisions, past recommendations. The more it runs, the sharper it gets.

Real-Time Deliverables

Decks, reports, and visualizations built inside the conversation. Deliverables render as they are generated. Export to any format. No waiting.

Always-On Monitoring

Omega runs continuously across every channel and campaign. Signals surface the moment they appear, not the next time someone checks the dashboard.

Execution at Scale

Every decision feeds the system. Every output gets better. The longer it runs, the more it compounds, across clients, channels, and campaigns.

Powered by Iris.

Iris is Power Digital's proprietary intelligence model. Trained on over a decade of real client performance, it powers every Chat answer, every Workflow signal, and every Agent output inside Omega.

Not a wrapper around a public model. Intelligence built from what actually works.

"We design AI-informed growth strategies shaped by world-class talent. We build growth systems that learn, adapt, and compound over time. We operate those systems with a speed and precision only the combination of both can deliver. Being AI-native does not mean you are not human-native. Two things can be true."

Jeff Mason
CEO, Power Digital

"A human is never going to win against Claude in a coding speed contest. But a human will win against Claude in a creativity contest. We need that differentiation layer to be driven by humans, and the stuff that is always the same every time, that is an algorithm. We let the machines do that."

Ben Dutter
Chief Strategy Officer, Power Digital

"Everyone is buying the same AI models. We are too. The model was never the edge. Fifteen years of how Power Digital actually wins — structured so a machine can use it — that is the edge. You cannot download that."

John Saunders
SVP Innovation, Power Digital

See Omega running on your data.

Every decision feeds the system. Every output gets better.