Chat Workflow Agents
2 FALCON SUPPLY CO.
Outdoor

Falcon Supply Co.

Integrations 5/7 1 signal
Heads-up
$72K
At risk · this week
Revenue Down 23% WoW
Open in Scan
Business
Revenue fell from $312K to $240K (↓23%) as Shopping campaigns dropped 38% — a new competitor entered the auction, driving CPCs up 41%.
Key action
Investigate Shopping campaign performance decline.
Scan
1 open
0 critical
Last scan
1d ago
weekly cadence
Data coverage 86%
5/7 channels · connect Lifecycle / Email, Programmatic / DSP atlas →
✓Shopify / OMSRevenue anchor connectedRevenue anchor — signals anchor to real order and revenue data.
✓MMM / Media MixModel liveMeasurement anchor — incrementality answers come from a real media-mix model.
✗Amazon / RetailOptional retail anchorOptional retail anchor via the Amazon Seller / Vendor Central connector.
Strategic priorities
Revenue▲41% CPC PoP
Revenue is falling behind pace — down 23% WoW to $240K vs your $312K baseline
$72K/wk at risk · 1 signal · Business
Dig deeper
Performance Snapshot · May 30 – Jun 28
PoPLY7d30d90d
Daily pulse
Previous day · Mon, Jun 29
Revenue
$34,200
▼ 23% wk/wk
Shopping revenue
$13,700
▼ 38% wk/wk
Non-Shopping revenue
$20,500
▲ 2% wk/wk
Blended CPC
$2.79
▲ 41% wk/wk
Impression share
40%
▼ 41% wk/wk
Orders
512
▼ 6% wk/wk
AOV
$148
▼ 1% wk/wk
Conv. rate
2.4%
▼ 3% wk/wk
Sessions
21,400
▼ 8% wk/wk
  • • Shopping campaign revenue is down about 38% week over week as a new competitor drives up CPCs.
  • • Blended CPC is up about 41% week over week, concentrated in Shopping.
  • • Non-Shopping revenue is holding steady, up about 2% week over week — the decline is isolated to Shopping.
Anomalies
High
Shopping campaign revenue dropped to $13,700/day — 38% below the trailing 7-day average.
Revenue decline · Jun 29
Med
Blended CPC in Shopping auctions rose 41% WoW as a new competitor entered 5 days ago.
Competitive pressure · Jun 28
Low
Non-Shopping campaigns held flat, up 2% WoW — isolating the problem to Shopping.
Channel stability · Jun 27