Creative ideation
847
Creative variants analyzed this quarter
4
Winning patterns identified
#1
UGC
92
UGC + benefit headline
2.4×
CTR
$14 CPA
#2
Demo
78
Product demo + social proof
1.8×
CTR
$19 CPA
#3
Lifestyle
71
Lifestyle + urgency CTA
1.6×
CTR
$22 CPA
#4
Compare
64
Comparison + value prop
1.4×
CTR
$26 CPA
UGC with benefit-led headlines
outperforms all patterns by 1.3× CTR and 40% lower CPA. Strongest in prospecting 25–44 across Social prospecting & Social video.