Power Digital Launches Omega: Our AI Operating System Power Digital Launches Omega: Our AI Operating System
nova Applications

Creative Affinity

nova Creative Affinity is the creative intelligence engine that connects every ad you run to the customers it actually created — ranked by lifetime value, not just clicks.

Built on first-party data, powered by AI, and validated by Meta and TikTok — the only two platforms to ever co-invest in agency technology. Creative Affinity gives you the answer no other agency can: not which ad performed best, but which ad built your best customers.

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Included in your Power Digital engagement — not an add-on.
300M+
data points powering the model
$800M+
in ad spend managed through nova
600+
brands on the platform
4
Four Ad platforms
Features

Everything you need to know which creative is working

The Affinity Score

A proprietary, LTV-weighted signal that ranks every creative by the quality of customer it drove — not surface-level ROAS. Built from 300M+ data points and $800M+ in managed spend, it tells you what to scale, what to cut, and what to brief next.

Multi-Channel Creative Intelligence

Every ad across Meta, TikTok, YouTube, and LinkedIn — unified in one view. See performance patterns across platforms, formats, and audiences without switching tools or stitching exports together.

Ad Copy Intelligence

Attribution at the element level — headline, body, CTA, hook — separated from visual performance. Know whether the message or the creative drove the result. Brief smarter every time.

AI Creative Summaries

Plain-language performance narratives and next-step recommendations generated directly from your data. No more translating dashboards into strategy — nova surfaces the insight and tells you what to do with it.

Comparative Reports

Side-by-side performance across campaigns, time periods, formats, and audiences. When your team needs to know what changed and why, the answer is one screen — not a three-day analysis.

Custom Metrics & Saved Views

Build KPIs from any combination of nova’s underlying data — including your own LTV-weighted definitions. Save, share, and permission reports across your team so everyone works from the same source of truth.

Reports

Comparative reports, custom metrics, and AI summaries — in one view

Everything your team needs to decide what to scale and what to brief next, on a single screen — not a three-day analysis.

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Frequently asked questions

What is Creative Affinity? +

Creative Affinity is nova’s proprietary creative intelligence engine. It links every ad you run to your first-party customer data — then scores each creative based on the quality of customer it drove, weighted by lifetime value. The output is the Affinity Score: a signal that tells you which creatives to scale, which to kill, and what to brief next.

What makes it different from other creative reporting tools? +

Most tools report on what happened on the ad platform. Creative Affinity connects ad performance to what happened to your business — which customers came in, how much they were worth, and whether they came back. That connection requires the agency relationship. Standalone tools can’t access your first-party data the way we can.

What platforms does it cover? +

Meta, TikTok, YouTube, and LinkedIn — with a unified view across all four in a single dashboard.

What is the Affinity Score? +

A proprietary composite metric that scores each creative on LTV-weighted ROAS, conversion volume, frequency, and fatigue signals — calibrated to your customers, not industry benchmarks. It quantifies predicted performance before a creative even goes live.

What's new in Creative Affinity? +

This year we shipped Comparative Reports, Custom Metrics, Save + Share Reports, LinkedIn integration, Ad Copy Breakouts, and AI Summaries — bringing Creative Affinity to full reporting parity with standalone tools, while adding an intelligence layer those tools will never have access to.

How does AI fit in? +

AI Summaries translate your performance data into plain-language narratives and recommended next steps — surfaced directly inside your report views. It’s not a chatbot. It’s a strategic layer that turns data into decisions.

Who has access to Creative Affinity? +

Creative Affinity is included in your Power Digital engagement — not a separate subscription, not an add-on. It’s yours from day one.

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Ready to know which creative built your best customers?

For brands that want more than reporting — Power Digital brings the intelligence layer, the data, and the strategy to make every creative decision compound over time.

Request your free marketing audit to get started