Power Digital Acquires pirawna & uptickk: Introducing End-to-End Commerce

Power Digital Acquires pirawna & uptickk: Introducing End-to-End Commerce
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Make B2B Revenue Predictable and Scalable

Power Digital is a b2b marketing agency helping B2B organizations drive high-quality pipeline, not just lead volume. Our approach combines unified data, repeatable growth experiments, and sales-aligned execution built for complex buying journeys.

Talk to a B2B Growth Strategist
Trusted by 300+ growth-focused brands

Built for Long Sales Cycles and Real Revenue Pressure

For organizations like yours with long sales cycles, multiple decision makers, and complex buying journeys.

Built for B2B

Core Capabilities That Move B2B Pipeline

Core Capabilities That Move B2B Pipeline

Core Capabilities That Move B2B Pipeline

Core Capabilities That Move B2B Pipeline

Revenue-First Measurement

Connect marketing activity to pipeline quality, deal speed, and closed revenue, not just surface-level metrics.

Full-Funnel Growth Strategy

Build systems that create demand, capture intent, and move prospects through the funnel to close.

Sales & Marketing Alignment

Align media, content, RevOps, and sales around the same pipeline and revenue goals.

Incrementality-First Thinking

Test to find what really moves pipeline and reallocate budget to areas with proven impact.

How We Work

The B2B Strategies Behind Your Pipeline

Paid Media & Demand Generation

Account-based and intent-driven paid programs across LinkedIn, search, social, programmatic, and B2B platforms that focus on qualified pipeline rather than inflated lead volume.

SEO & SEO Content

Technical SEO and content discovery programs that attract high-intent buyers, improve organic visibility across all search engines (including LLMs), and drive qualified traffic during long purchase cycles.

Integrated Content

Thought leadership, messaging, lead magnets, and sales enablement assets that educate buyers, accelerate deals, and support sales conversations. Includes whitepapers, executive briefs, playbooks, case studies, and more.

Revenue & Funnel Strategy

ICP refinement, go-to-market strategy, and funnel and lifecycle mapping that improve lead quality, accelerate deal velocity, and increase conversion.

Creative, CRO, & Experience

Performance-driven creative, landing experiences optimized to increase engagement, demo quality, and buyer confidence.

Measurement, RevOps, & Analytics

Unified go-to-market systems that create a single source of truth. Includes attribution and incrementality, CRM automation and lead routing, data integrations, and reporting that maps activity to pipeline and revenue.

Real Words From Real B2B Partners

“When we partnered with Power Digital, our goal was to diversify new customer revenue channels. Through strategic testing and rapid iteration, the team uncovered a high-performing new channel and drove efficiencies that fueled steady quarter-over-quarter growth. By Q4 2025, we achieved 99% of our target. That kind of momentum doesn’t happen by accident.”
— Jonna Demeo

Director of Marketing

Crestline

OUR IDEAL PARTNER

B2B Strategy Tailored to Your Revenue Model

B2B companies grow differently depending on sales motion, deal size, and buyer journey. Strategy should reflect the revenue model behind your growth.

    SaaS & Subscription Businesses
    SaaS & Subscription Businesses
    Driving pipeline, reducing churn, and scaling MRR through full-funnel demand generation built for subscription growth.
    Paid Media & Demand Generation
    Paid Media & Demand Generation
    Driving predictable pipeline, expansion, and retention.
    Sales-Led & Enterprise Organizations
    Sales-Led & Enterprise Organizations
    The marketing agency for b2b enterprise teams navigating long sales cycles, multi-touch journeys, and complex stakeholder paths.SaaS & Subscription Businesses.
    Product-Led Growth Brands
    Product-Led Growth Brands
    Aligning product signals, demand capture, and lifecycle growth.
    High-Growth Challenger Brands
    High-Growth Challenger Brands
    Proving traction, building pipeline engines, and scaling what works.
    Established & Enterprise Teams
    Established & Enterprise Teams
    Bringing clarity, alignment, and accountability to complex global spend.
    Not Sure Where You Fit?
    Talk to a B2B Growth Strategist
    Case Studies
    See the B2B Plays That Worked
    +122%
    YoY Sales Qualified Leads
    -80%
    YoY Cost Decrease Per Paid Opportunity

    Faced with the challenge of repositioning from SMB ecommerce to serving enterprise brands, a leading software company engaged Power Digital to recalibrate its marketing and sales pipeline strategy. By refining the ideal customer profile, expanding the marketing mix, and optimizing content strategy, Power Digital enabled the company to dramatically increase its marketing-qualified leads (MQLs) and paid opportunities while driving down costs. The result was a 133% surge in paid opportunities and an 85% increase in MQLs, while slashing costs per MQL and per opportunity by over 50%. This comprehensive strategy not only filled the sales pipeline with high-quality leads but also paved the way for long-term growth and business transformation.

    Explore The Case Study
    Sub-Industry

    Drive Pipeline In Your Industry

    SaaS & Technology
    Professional Services
    Healthcare & Life Sciences
    Manufacturing & Industrial
    Fintech & Financial Services
    AI-Native

    Power Digital is an AI-native growth marketing agency.

    We pair world class vertical experts with Omega, our AI operating system, giving every account the benefit of dedicated vertical expertise and enterprise intelligence.

    Explore our technology
    Live across every account
    Proprietary AI

    Omega monitors every account, surfaces the next best move, and executes approved actions in real time.

    Backed by Iris, our proprietary intelligence layer, it gives every strategist the context to move faster and smarter.
    next steps

    What Happens When You Partner With Power Digital

    Step 1: Audit

    We assess your channels, data infrastructure, funnel performance, and revenue constraints.

    Step 2: Strategy

    We build a B2B-specific growth roadmap grounded in testing, measurement, and revenue impact.

    Step 3: Execution

    Our teams activate, optimize, and iterate based on real performance signals.

    Meet The Minds

    Meet The B2B Team That Makes It All Possible

    The agency for b2b marketing teams—senior-led, hands-on experts who partner with you to turn strategy into measurable pipeline and revenue.

    Jeff Lewis
    Jeff Lewis
    Group Director, B2B
    Derek Gerber
    Derek Gerber
    Director of Growth B2B
    Julia Braun
    Julia Braun
    Managing Director, B2B
    Kathryn Rossi
    Kathryn Rossi
    Associate Director of B2B Client Strategy
    Marlee Seidman
    Marlee Seidman
    Director of Paid Media, B2B
    Jess Carpenter
    Jess Carpenter
    Associate Creative Director, Consumer Services & B2B
    My Welch
    My Welch
    Director of Organic Search, B2B
    Alyssa Anderson
    Alyssa Anderson
    Director of B2B Content
    Dane Sigler
    Dane Sigler
    Senior Account Director, B2B
    Andrew Steger
    Andrew Steger
    Sr. Account Director, B2B

    The Difference B2B Companies Feel When They Choose Power Digital

    Power Digital
    Acts as an extension of your team, not a separate vendor
    Turns complex B2B challenges into clear, testable plans
    Senior-led strategy with hands-on execution
    Revenue and pipeline tied directly to performance data
    Transparent reporting and shared accountability
    Fast experimentation to prove what works
    Strategy that gets executed, not parked in a deck
    Typical agency
    Operates as an external vendor
    High-level recommendations without operational depth
    Junior-led execution
    Surface metrics and channel silos
    Limited cross-functional alignment
    Slow testing cycles
    Strategy divorced from real revenue outcomes
    Premium B2B Content

    Insights & Guidance for B2B Leaders

    AI Readiness Audit: How Visible Is Your Brand in the Age of AI Search
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    Download the Latest B2B Insights
    Work With a B2B Team That Joins Yours
    Power Digital is the digital marketing agency for b2b organizations navigating complex, revenue-driven growth.
    Get Your Custom Growth Plan