Power Digital Launches Omega: Our AI Operating System Power Digital Launches Omega: Our AI Operating System

End-to-End Commerce. Realized.

DTC, marketplaces, and physical retail — one growth stack, one data layer, one team proving how every dollar moves across all three, powered by Omega.

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Why Power

Growth Decisions Only Make Sense in Context

Amazon and TikTok Shop aren’t smaller versions of DTC. Ranking, reviews, ad auctions, and shoppable video each run on their own rules, and a playbook built for .com underperforms the moment it’s applied to a marketplace listing. Pirawna and Uptickk built their systems by living inside those rules for a decade. Layered onto Power Digital’s growth stack and Omega, that context now scales across a brand’s entire revenue picture.

Talk to a growth expert
Explosive Prime Day Results
Pirawna helped C4 Energy drive 700M+ Prime Day impressions and a 70% YoY sales lift, and achieved #1 Best Seller status in Pre-Workout and Aminos, beating Red Bull and Monster along the way.
100M+ Consumers reached
70% Increase in Prime Day sales YoY
Pirawna Pirawna C4 Energy
FULL-FUNNEL GROWTH MARKETING

End-to-End Commerce.

One flywheel across DTC, marketplaces, and physical retail. Own the intersection of all three, and every channel starts making the other two smarter. Pirawna and Uptickk complete the marketplace front; Omega ties it all into one customer graph.

Our Process

How Power Digital Thinks, Decides, and Applies

How We Think

How We Think

Commerce is one journey, not three channels. We measure a dollar by where it moves the customer next, not just where it’s spent.

How We Decide

How We Decide

Specialization leads, intelligence supports. Pirawna and Uptickk keep marketplace authority; Omega and fusepoint’s measurement layer connect that authority to everything else.

How We Apply

How We Apply

One growth stack — paid, organic, creative, lifecycle, PR, and influencer — layered onto marketplace performance, with unified measurement showing exactly how spend on DTC, marketplaces, and retail flows to revenue.

AI-Native

Power Digital is an AI-native growth marketing agency.

We pair world class vertical experts with Omega, our AI operating system, giving every account the benefit of dedicated vertical expertise and enterprise intelligence.

Explore our technology
Live across every account
Proprietary AI

Omega monitors every account, surfaces the next best move, and executes approved actions in real time.

Backed by Iris, our proprietary intelligence layer, it gives every strategist the context to move faster and smarter.
Shops

Shops

Wherever your customer already shops, we're already building there.

Amazon

Built to win share-of-shelf through aggressive PPC, DSP, and competitor-targeting strategy, from setup to exit.

 Amazon Shops TikTok

Full shop management, creator partnerships, and ad strategy that’s driven $200M+ in client revenue and counting.

 TikTok Shops

Why End-to-End Commerce Is Stronger Inside Power Digital

One Flywheel Beats Three Silos.

Most brands run DTC, marketplace, and retail through separate agencies — fractured strategy, fractured data, fractured accountability. Inside Power Digital, Pirawna and Uptickk's marketplace authority sits on the same data layer as our full-funnel growth stack, so every channel makes the other two smarter.

End-to-End Commerce combines:

  • Marketplace specialists who stay sharp inside Amazon and TikTok Shop's own rules
  • A shared measurement layer (fusepoint) connecting DTC, marketplace, and retail spend to one revenue picture
  • Omega as the spine — every channel's data makes the other two smarter
  • Continuous expansion into Target, Walmart, Nordstrom, and Whole Foods

Ready to Own Every Channel?

For brands ready to stop choosing between marketplace depth and full-funnel reach, Power Digital is ready to run your entire revenue picture.

Get Started