Elevate your brand image by partnering with a PR agency that leverages real relationships to generate real results.
Finally break past media barriers and get in front of the right audience, at the right time, with custom strategies developed by Covet, our team of seasoned PR experts.
Open coveted, influential doors to build awareness that will take your brand to the next level.
Everyone wants to be featured in publications like Forbes, Cosmopolitan, and the New York Times, but few know how to do it. And fewer actually get it done.
As Power Digital’s PR arm, Covet beckons a new age of storytelling to secure meaningful earned media that creates lasting brand awareness and tangible momentum. With strategy informed by analytics, and driven by results, expect a unique, cross-platform approach to media relations.
Combining expertise, media relationships and hustle across our offices coast to coast, we design creative and custom strategies for traditional and new media platforms, compelling influencer campaigns, and unique experiential activations that bring disruptive brands to life.
PR Backed By Data
Integrated PR and Marketing Campaigns
World-Class PR Paired With Cutting- Edge Reporting
"The Power Digital team was able to guarantee placements for The Draw Shop on highly authoritative media outlets, which have increased our organic revenue by over 175% within one year.
They have the highest quality SEO outreach process I have ever seen."
Experience the Covet difference and get featured in the publications that matter the most to your audience.
Here are just a few things that make Covet different from any other PR agency:
We know how to tell your story to maximize impact and build lasting buzz.
We know where, when, and how to impactfully tell each of our client’s stories, as well as the right editors to write them.
We’ve spent decades building deep industry relationships rooted in trust.
We use tools no other PR agency uses to maximize impact for our clients and bring added value to editors.
Frequently Asked Questions about PR
Media Relations +
Build buzz and credibility with coverage in top tier publications. From product placements to founder features, Covet secures coverage across a variety of mediums ranging including digital publications, business and trade outlets, print magazines, broadcast, and podcasts.
Investment Support +
From minority investments to celebrity investors, strengthen your financial updates and breakthrough business announcements with Covet’s strategic support.
What is a PR audit?
The Power Digital PR audit is a crucial step in our methodology. Our team will perform a comprehensive review of all your previous outreach and placement efforts to gain a deeper understanding of your current PR strategy. Specific elements of evaluation include current media placements, story angles used, press release or event opportunities, and an analysis of previous placements. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your outreach and grow your business.
What is SEO outreach and link building?
SEO (search engine optimization) outreach and link building is the process of creating backlinks on other sites in order to build your credibility. A backlink, also known as an inbound or incoming link, is created when another external website links to your site. Such links are particularly valuable for SEO because it helps to build a positive reputation for your website and its content. When many different sites link back to the same webpage or website, it allows search engines to infer that the content is worth linking to.
What is a press release?
A press release is generally a written statement or recorded communication directed at news media to announce something newsworthy. Such announcements could include merger or acquisition activity, new product releases, new office locations, and more! Knowing when and where to publish your press releases is much more complex than it sounds. Our team of PR specialists can help you identify these opportunities and make the most of them by developing an effective PR campaign and strategy.
A press release can also be called a news release, media release, press statement, or video release depending on the medium being utilized.
What is top tier outreach?
Top tier outreach is the process of contacting well-known publications in an effort to have them feature, or place, your product, service, or company in a story. Such publications include Forbes, The Huffington Post, and The New York Times. Features in top tier publications are crucial to increasing your brand awareness and credibility. Connecting with these outlets requires in-depth knowledge of what they look for and how to pitch them. Thankfully, our team is well-versed in these practices and can leverage this knowledge to help you succeed.
What is blogger outreach?
Much like it sounds, blogger outreach is the practice of reaching out to bloggers with high follower counts in order to get them to backlink to your site or a feature article. But you can’t just reach out to any blogger. You will only want to reach out to those whose audience would find your product or service relevant and useful. Anything else would be a waste of time. This is not to be confused with influencer marketing, which is an entirely different practice.
What is broadcast outreach?
This is the process of reaching out to and pitching broadcast networks in regards to your product. Whether television or radio, such networks tend to reach a large and broad audience which can help your company gain invaluable exposure. Such outreach could result in a number of outcomes, including feature segments, product placements or brand mentions. Building these relationships, however, is difficult, which is why the Power Digital team has spent time doing so in order to help our customers gain access to the right people.
What is digital PR?
Digital PR is the practice of networking with journalists, bloggers, and influencers in order to gain high-quality backlinks and social media mentions to improve SEO. Ultimately, this process helps to increase your online presence and drive more traffic to your website. However, it can be tedious and frustrating to build those relationships. Thankfully, the team at Power Digital has extensive networks that they leverage on behalf of our clients in order to achieve the best placements possible.
How much does PR cost?
At Power Digital, our strategies are customized based on the individual business and its unique needs and goals. So we can’t give you a specific number without first reviewing your current PR strategy. Use one of the forms above or below to request a FREE PR audit and we will review your current placements and outreach. From there, we can provide an estimated cost and plan for any changes that need to be made.
"Power Digital has been a game changer for the Essentia brand. Their digital public relations team has helped us secure coverage on top-tier publications, such as Forbes, as well as earn of the most highly engaged blogs in our niche market."
"Even when something goes wrong, they don't first look to figure out who is to blame, they get it fixed. How businesses act when something goes wrong is a key indicator of how they act, period."
"Power Digital is always looking for ways to help us improve our digital efforts and ensure our satisfaction. I consider Power Digital an extension of my marketing team and a trusted strategic advisor."
Here's our proven process for getting your brand up close and personal with publications:
Before a contract is ever signed, our PR team pops the hood on your business with a detailed audit of your PR strategy. You get an in-depth report on what’s working, what’s not, and what opportunities we’ve found for serious growth.
Your new team of PR professionals collaborates with you to get a baseline for building outreach lists, angles, and assets that help you reach your KPI goals.
Once your media relations and digital PR strategy is prepared, it’s time to bring it to life.
We connect you with our vast publication network to secure features in the right places.
All communication is managed through us, while keeping you transparently updated and in control of your brand’s representation.
Your brand appears in highly viewed publications according to your brand’s unique outreach calendar.
Powerful backlinks make SEO and organic traffic skyrocket while you enjoy the new business that follows.
Get your free, no-strings appraisal that other PR firms would bill for.
Past Media Placements
to get a baseline of where your brand has been featured and how well it worked.
Best Media Matches
to pair you with quality outlets that fit with your brand.
Possible Story Angles
to make unique, intriguing pitches for each specific outlet.
Press Release Opportunities
and how to present them to pique the curiosity of new prospects.
that will help you secure impactful media coverage and drive brand awareness.