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GROWTH MARKETING

The cool factor doesn’t just happen for brands; it’s designed. Tirelessly strategized, meticulously executed.

With decades of experience working with the most disruptive brands to hit the market, we know what it takes to not only build brand recognition and buzz, but longevity and evangelism without compromise.

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Power Digital PR hits different.

Where art + science meet.

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Power Digital’s PR team is obsessed with making your brand the star of the show.

Power Digital’s public relations arm is your one-stop shop for strategic brand awareness and product recognition. With strategy informed by analytics and driven by results, expect a unique, cross-platform approach to building buzz for your company.

From publishing giants like The New York Times and Forbes to industry renegades like Vogue and Food & Wine, our team knows how to cultivate relationships that will catapult your brand forward. Our extensive rolodex of real, personal relationships with media, affiliate partners, and influencers – plus our meaningful connections with brand teams and celebrity management firms – gives us a competitive edge for creating news and telling impactful stories for our clients that transcend multiple platforms.

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PR Backed By Data

We use technology no other PR agency has to maximize impact and results for our clients via data-driven insights and advanced analytics.

Strategic Minds

We identify the right mix of traditional media relations; brand, celeb and affiliate partnerships; creative activations; thought leadership and other strategic tactics that will align with broader marketing goals and support your bigger picture.

Elite Storytellers

We lean on smart storytelling and decades-long industry relationships to maximize impact and build lasting buzz. Need help fine-tuning your story and external messaging? We’ve got you covered!

Our PR Services

We take pride in closely examining all aspects of your marketing plan to provide strategic recommendations that support your bigger picture.

At Power Digital, we believe that effective PR is more than traditional media relations — it’s about reaching your customers where they already are and showing up again and again both online and IRL. 

To drive continual buzz and evangelism for our clients and maximize the impact of building brand awareness, we take a holistic brand strategy approach that integrates PR, affiliate, influencer and marketing tactics.

01 Strategy

We build data-backed PR strategies that integrate time-tested tactics with tangible results.

02 360° Storytelling

We’re storytellers at heart. We know what stories journalists are looking for and what consumers want to read. And we never stay surface level; we dig into your brand to identify what’s going to make you stand out in a sea of competitors, whether it’s a dream feature placement or a shoppable holiday gift guide.

03 Opening Doors

Over two-thirds of consumers make buying decisions from partnership campaigns. Don’t miss out on this untapped market – we facilitate impactful brand-to-brand and celebrity partnerships that cross categories and reach new audiences.

04 Showing Up IRL

Experiential activations, consumer events, conferences and other in-person happenings ensure that we charm audiences in real life.

05 Idea Shop

Need help building out creative and impactful ideas that stand out and work across the marketing funnel? As Power Digital’s earned practice, we also speak paid media, performance marketing, experiential, and social, and will build you a plan that will help your brand make waves at every customer touchpoint.

06 Thought Leadership

Looking to elevate your founder, C-suite and leadership team? We secure relevant and impactful thought leadership opportunities via traditional brand and feature pitching, expert commentary, speaking opportunities, business awards, podcasts, and more. And don’t worry, we can media train the team too!

Why Power?

Curious about how Power Digital PR can elevate your brand?

Learn more about our Idea Shop.

We are at the cutting edge of an ever-evolving PR world that fuels brand awareness, builds brand voice, and puts our clients at the forefront of the media platforms their customers are consuming day in and day out. 

Our PR team is broken into a multitude of categories, with specialities across CPG, beauty, lifestyle, health & wellness, hospitality, brand & celebrity partnerships, affiliate marketing and B2B. Discover how we can help you break through the noise, build your brand’s reputation, and drive real business growth.

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The state of PR

PR is not what it used to be. The media landscape has dramatically shifted, the line between paid and earned is blurred, and competition is at an all time high. 

To that extent, Power Digital is unlike any other agency, armed with the understanding of how PR impacts the full marketing funnel. We not only know how to cultivate meaningful relationships, build brand credibility and secure quality press, we are experts in how to make PR work harder for you. Our team leverages industry expertise and best practices to ensure optimal brand awareness from the start, with strategy informed by statistics, analytics, and driven by results.

What type of press can you expect

It depends on your brand and goals! It is our mission to help you build buzz and boost credibility with coverage in the top tier publications that are most important to you and your customer. From product placements to founder features, our PR team secures coverage across a variety of mediums ranging including digital publications, business and trade outlets, print magazines, broadcast, and podcasts.

Our approach to media relations

Our PR team has worked to establish authentic relationships with media contacts – so much so, that they come to us directly with valuable content and editorial insights. Our rolodex of media relationships across verticals and industries run the gamut from freelancers to social media editors, commerce editors, Editors-in-Chief, segment producers and everything in between. We know who will want to tell your story, and have the relationships to get it done.

How does Power Digital measure PR ROI?

Great question! Since PR is mainly an earned strategy, it can be hard to put a finger on monetary value. As such, we like to establish a mix of quantitative and qualitative goals and KPIs. Data points like number of placements, impressions, number of VIPs seeded, awards won, and partnerships facilitated are things we always measure. But in PR, qualitative goals are also vital, like including certain retail partners in coverage, getting a newspaper placement on page one *above the fold* or getting your product in the hands of your favorite celebrity also has value for some brands and not for others. We’ll work closely with you to make sure your goals are our goals.

What Is Performance PR?

The line between organic editorial and affiliate coverage is blurring by the day and we are increasingly seeing media opportunities requiring affiliate links for inclusion. Cue: Performance PR, our combined effort between PR and Affiliate on strategic top-of-funnel media relations that grows your brand awareness and maximizes consumer media opportunities.

How much does PR cost?

At Power Digital, our strategies are customized based on each individual business and its unique needs and goals, so we can’t give you a specific number without knowing you better. Reach out for a chat, we’d love to learn more about your brand!