Full funnel social media advertising that leaves your customer wanting more.

The Power Digital paid social audit is a crucial step in our methodology. Our team will perform a comprehensive review of all your paid efforts and their build-outs in order to develop a deep understanding of the current state of your social advertisement strategy. Specific elements of evaluation include your customer journey and funnel, technical setup, audience segmentation, attribution windows, messaging and create assets, and prospecting efficiency. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your advertisements and grow your business.

The Power Digital social team are experts in leveraging all the major social media channels that our clients are on. This includes Facebook, Instagram, Pinterest, and LinkedIn. Just because all of these networks are available to you, doesn’t mean you should be spending advertising dollars on all of them. We will help you determine which networks to advertise on in order to reach your target audience.

Also known as remarketing, retargeting is the concept of showing advertisements to potential customers who showed interest in your products or services, but did not convert. Chances are, most of your traffic bounces away from your site without ever converting. Retargeting aims to get those people back your site by displaying ads on their social media feeds to reengage them. Such as could include the products or services they recently viewed or similar ones that they may find more compelling.

Facebook is now one of the largest social media platforms globally, which means you could reach millions of people you might not otherwise be able to communicate with. Facebook advertising is the process of displaying paid advertisements to potential customers in an effort to entice them to convert on your site. As Facebook has grown, so has its advertising tools. You can now segment using a variety of demographic, geographic, and technological filters. But as Facebook advertising has become more robust, it has increased in complexity making it harder than ever to use. That is where our social experts can help!

LinkedIn advertising provides a self-service solution to run targeted ads across the platform. This is an especially effective platform for B2B companies as the platform is primarily utilized by working professionals. Though the aim of the advertising solution is to allow users to set up advertisements in minutes, the Campaign Manager still demands some level of expertise to ensure you are setting appropriate budgets and metrics.

At Power Digital, we test a number of elements in our clients’ social advertisements. This could include utilizing different messaging, creative assets, display placement, and segmentation. We also monitor a number of metrics to ensure the effectiveness of these changes. Such data includes clicks, impressions, and engagement.

The short answer? Yes. If you choose to utilize our paid social services, we will design all the social ad creative for your brand to ensure consistency across all channels. We have found that this helps eliminate confusion and builds a sense of trust with your audience. Whether it’s Facebook, Instagram, LinkedIn or Pinterest Advertising, we optimize creative for each platform.

The most obvious and important difference between paid social advertising and organic social advertising is whether or not you put money behind the posts or content. As it sounds, paid social advertising sponsors specific posts with a budget in an effort to reach specific audiences. In this way, you can use segmentation to determine who these posts are shown to. Organic social advertisements, on the other hand, do not have a budget behind them and their display cannot be targeted. The idea behind organic social content is to engage with your existing audience and connect with new people naturally.

Unfortunately, there is no magic number that we can say will be effective for paid social advertising. Ultimately, this will depend on your industry and competitive landscape, as well as which networks you are advertising on. But we can help you determine the best budget for your unique brand. Our paid social audit will help us evaluate your current needs and what it will take to reach your goals. Then we can develop a strategic plan to help you get results while spending your budget efficiently.