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Why Paid Social Matters

Running paid advertisements on social media is an excellent way to reach new customers while reengaging with existing ones. But only if you do it effectively! Otherwise, you are throwing money into a void with a random chance of seeing any results. And in the variety of social platforms available and the decision of where and how to run advertisements becomes even more complex.

That is where Power Digital can help. Our team of seasoned social media experts leverages their extensive knowledge to help our clients develop a deeper understanding of their customer journey and use this to produce more effective social ads. And as a result, our clients not only stop wasting their money, they see improved results such as increased lifetime value of customers and more revenue!

Customer Journey Identification & Optimization
Customer Journey Identification & Optimization

Our team will identify the milestones of your customer journey and work to remove obstacles from their path. Once implemented, we will continuously monitor results to optimize our strategy.

 Ad Creative & Copy Creation
Ad Creative & Copy Creation

Paid social advertising demands high-quality content and multi-media strategies in order to be successful. Power Digital’s paid social experts will craft unique creatives and content that will make your ads stand out from the competition.

Pixel Tracking Setup & QA
Pixel Tracking Setup & QA

Tracking the behavior of your customers can provide valuable insight into their individual purchase processes. Our team will set up pixel tracking across your channels and measure the quality of the results, making adjustments as needed.

Audience Builds & Segmentation
Audience Builds & Segmentation

Your paid advertisements are a waste of money if they are being displayed to the wrong people. Our team will use their expertise to segment your audience and build our advertisements to be displayed to each unique persona of your customer base so you are showing the right ads to the right people.

Product Feed Creation & Management
Product Feed Creation & Management

Showing your prospects and customers relevant products in your advertisements can help entice them back to your site. Our team will take care of curating and managing such product feeds so you see results without the heavy lifting.

Testing & Optimization
Testing & Optimization

Our work is never done. As we implement a new paid social strategy and continuing thereafter, we will test the advertisements and continue to make changes in order to optimize results.

Our Process

STEP 1

Map the Customer Journey

To kick things off, our team will spend time mapping out exactly what your customer journey should look like. This includes an analysis of all your current paid efforts, competitive landscape, and audience segmentation strategy.

STEP 2

Launch & Test Ads

Once we have a better understanding of your customer, we will begin launching and testing new advertisements. We will generate both copy and creative assets while testing new messaging, creative, and targeting until we find the perfect combination.

STEP 3

Results & Growth

The changes we make are guaranteed to improve your paid social results. You will see an increase in your customer base and their lifetime value, making you more money!

Testimonials

Happy Clients

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Request a Free Paid Social Audit

Stop wasting your time and money on paid social ads that don’t yield results. The Power Digital social team can help you spend your ad dollars more effectively resulting in growth as you’ve never seen before.

What You Get From Our Audit

1

Customer Journey & Funnel

Understanding your customer journey and developing an effective funnel helps you provide them with the right information at the right time. Without these strategies, your paid efforts have no real purpose and have a random chance of success.

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2

Technical Setup

Having the right technical strategies in place can help you become more efficient and informed about your customers. From tight funnels to pixel tracking, you can use this data to make better strategic decisions.

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3

Audience Segmentation & Retargeting Windows

Showing the right ads and content to each customer is an important part of social advertising. You must be relevant or you will be ignored. That is why your segmentation and retargeting should consider demographic, geographic, and device breakdowns.

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4

Prospecting Efficiency

Spending time prospecting can be an effective activity for reaching new customers, but only if you are doing it efficiently. We will spend time evaluating your current technique and sources before implementing best practices for your industry.

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Messaging & Creative

You must share consistent messaging across all channels alongside high-quality creative assets. If not, your customers will be left confused and frustrated, abandoning your brand. Engagement on your current advertisements provides an insightful baseline.

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6

Attribution Windows

Evaluating your paid social performance based on specific attribution windows will help us understand your current timeline. This information can then be used to make improvements that will show results faster.

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Contact
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Request a Free Paid Social Audit

Our Services

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Frequently Asked Questions about Paid Media

1

What is a paid social audit?

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What is a paid social audit?The Power Digital paid social audit is a crucial step in our methodology. Our team will perform a comprehensive review of all your paid efforts and their build-outs in order to develop a deep understanding of the current state of your social advertisement strategy. Specific elements of evaluation include your customer journey and funnel, technical setup, audience segmentation, attribution windows, messaging and create assets, and prospecting efficiency. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your advertisements and grow your business.
2

What social platforms do you advertise on?

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What social platforms do you advertise on?The Power Digital social team are experts in leveraging all the major social media channels that our clients are on. This includes Facebook, Instagram, Pinterest, and LinkedIn. Just because all of these networks are available to you, doesn’t mean you should be spending advertising dollars on all of them. We will help you determine which networks to advertise on in order to reach your target audience.
3

What is retargeting?

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What is retargeting?Also known as remarketing, retargeting is the concept of showing advertisements to potential customers who showed interest in your products or services, but did not convert. Chances are, most of your traffic bounces away from your site without ever converting. Retargeting aims to get those people back your site by displaying ads on their social media feeds to reengage them. Such as could include the products or services they recently viewed or similar ones that they may find more compelling.
4

What is Facebook advertising?

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What is Facebook advertising?Facebook is now one of the largest social media platforms globally which means you could reach millions of people you might not otherwise be able to communicate with. Facebook advertising is the process of displaying paid advertisements to potential customers in an effort to entice them t convert on your site. As Facebook has grown, so has its advertising tools. You can now segment using a variety of demographic, geographic, and technological filters. But as Facebook advertising has become more robust, it has increased in complexity making it harder than ever to use. That is where our social experts can help!
5

What is LinkedIn advertising?

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What is LinkedIn advertising?LinkedIn advertising provides a self-service solution to run targeted ads across the platform. This is an especially effective platform for B2B companies as the platform is primarily utilized by working professionals. Though the aim of the advertising solution is to allow users to set up advertisements in minutes, the Campaign Manager still demands some level of expertise to ensure you are setting appropriate budgets and metrics.
6

What do you test in your social advertising?

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What do you test in your social advertising?At Power Digital, we test a number of elements in our clients’ social advertisements. This could include utilizing different messaging, creative assets, display placement, and segmentation. We also monitor a number of metrics to ensure the effectiveness of these changes. Such data includes clicks, impressions, and engagement.
7

Will you design social ad creative for my brand?

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Will you design social ad creative for my brand?The short answer? Yes. If you choose to utilize our paid social services, we will design all the social ad creative for your brand to ensure consistency across all channels. We have found that this helps eliminate confusion and builds a sense of trust with your audience.
8

What is the difference between paid social advertising and organic social advertising?

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What is the difference between paid social advertising and organic social advertising?The most obvious and important difference between paid social advertising and organic social advertising is whether or not you put money behind the posts or content. As it sounds, paid social advertising sponsors specific posts with a budget in an effort to reach specific audiences. In this way, you can use segmentation to determine who these posts are shown to. Organic social advertisements, on the other hand, do not have a budget behind them and their display cannot be targeted. The idea behind organic social content is to engage with your existing audience and connect with new people naturally.
9

How much should I spend on paid social advertising?

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How much should I spend on paid social advertising?Unfortunately, there is no magic number that we can say will be effective for paid social advertising. Ultimately, this will depend on your industry and competitive landscape as well as which networks you are advertising on. But we can help you determine the best budget for your unique brand. Our paid social audit will help us evaluate your current needs and what it will take to reach your goals. Then we can develop a strategic plan to help you get results while spending your budget efficiently.

Grow your Business

Request a Free Paid Social Audit

We are more than a marketing agency. As a Power Digital client, our team becomes yours, giving you access to channel-specific experts that will help you make sure you are reaching your audience.