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Full funnel social media advertising that leaves your customer wanting more.

…without wasting ad spend or fighting with algorithms.

Don't waste valuable time and ad spend by starting at square one.

From Facebook and Instagram to Snapchat and Pinterest, your audience spends hours daily on social media. But algorithms, competitors, and apathy all stand between you and their attention.

Power Digital has the expertise to target, engage, and persuade your market, eliminating years of costly trial and error. 

You’ll not only get your ads seen, but get your audience to care – without draining ad spend.

Know where to show up, who to show up to, and how to engage them so that you can:

Acquire New Customers

Recapture Past Customers

Lower Ad Costs

What people are saying
Here's what happened when we partnered with Vionic Shoes:

$1.5 Million increase in paid social revenue in first year.
What people are saying

Crack algorithms and interrupt scroll apathy with social advertising experts on your side.

Take a look at what’s possible when you partner with Power Digital to reach your social media advertising goals:

Lead Journey Optimization

Identify your customer journey and make the path to purchase simple.

Ad Copy and Strategy Creation

Show the right content, to the right people, at the right time.

Technical Setup And Maintenance

Track behavior, retarget, and segment with pixels set up across channels.

Frequently Asked Questions about Paid Social

What is a paid social audit?

The Power Digital paid social audit is a crucial step in our methodology. Our team will perform a comprehensive review of all your paid efforts and their build-outs in order to develop a deep understanding of the current state of your social advertisement strategy. Specific elements of evaluation include your customer journey and funnel, technical setup, audience segmentation, attribution windows, messaging and create assets, and prospecting efficiency. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your advertisements and grow your business.

What social platforms do you advertise on?

The Power Digital social team are experts in leveraging all the major social media channels that our clients are on. This includes Facebook, Instagram, Pinterest, and LinkedIn. Just because all of these networks are available to you, doesn’t mean you should be spending advertising dollars on all of them. We will help you determine which networks to advertise on in order to reach your target audience.

What is retargeting?

Also known as remarketing, retargeting is the concept of showing advertisements to potential customers who showed interest in your products or services, but did not convert. Chances are, most of your traffic bounces away from your site without ever converting. Retargeting aims to get those people back your site by displaying ads on their social media feeds to reengage them. Such as could include the products or services they recently viewed or similar ones that they may find more compelling.

What is Facebook advertising?

Facebook is now one of the largest social media platforms globally which means you could reach millions of people you might not otherwise be able to communicate with. Facebook advertising is the process of displaying paid advertisements to potential customers in an effort to entice them t convert on your site. As Facebook has grown, so has its advertising tools. You can now segment using a variety of demographic, geographic, and technological filters. But as Facebook advertising has become more robust, it has increased in complexity making it harder than ever to use. That is where our social experts can help!

What is LinkedIn advertising?

LinkedIn advertising provides a self-service solution to run targeted ads across the platform. This is an especially effective platform for B2B companies as the platform is primarily utilized by working professionals. Though the aim of the advertising solution is to allow users to set up advertisements in minutes, the Campaign Manager still demands some level of expertise to ensure you are setting appropriate budgets and metrics.

What do you test in your social advertising?

At Power Digital, we test a number of elements in our clients’ social advertisements. This could include utilizing different messaging, creative assets, display placement, and segmentation. We also monitor a number of metrics to ensure the effectiveness of these changes. Such data includes clicks, impressions, and engagement.

Will you design social ad creative for my brand?

The short answer? Yes. If you choose to utilize our paid social services, we will design all the social ad creative for your brand to ensure consistency across all channels. We have found that this helps eliminate confusion and builds a sense of trust with your audience. Whether it’s Facebook, Instagram, LinkedIn or Pinterest Advertising, we optimize creative for each platform.

What is the difference between paid social advertising and organic social advertising?

The most obvious and important difference between paid social advertising and organic social advertising is whether or not you put money behind the posts or content. As it sounds, paid social advertising sponsors specific posts with a budget in an effort to reach specific audiences. In this way, you can use segmentation to determine who these posts are shown to. Organic social advertisements, on the other hand, do not have a budget behind them and their display cannot be targeted. The idea behind organic social content is to engage with your existing audience and connect with new people naturally.

How much should I spend on paid social advertising?

Unfortunately, there is no magic number that we can say will be effective for paid social advertising. Ultimately, this will depend on your industry and competitive landscape as well as which networks you are advertising on. But we can help you determine the best budget for your unique brand. Our paid social audit will help us evaluate your current needs and what it will take to reach your goals. Then we can develop a strategic plan to help you get results while spending your budget efficiently.

What people are saying
"Power Digital's team has a diverse range of skill sets to support our needs and goals. They are very technical, leverage data driven approaches and have a strong understanding of content marketing & PR."
Brandon Maskell, Director of Marketing
What people are saying

Stretch your social ad dollars further.

Running through ad spend is the quickest way to stunt testing efforts and never see the true potential of advertising on social media.

We focus on accurate targeting, creative engagement, and content that resonates to increase your relevance and lower CPC.

"Power Digital is always looking for ways to help us improve our digital efforts and ensure our satisfaction. I consider Power Digital an extension of my marketing team and a trusted strategic advisor."
Director of Marketing and Communications, NewSchool of Architecture
What people are saying

Retarget warm leads and pull past customers back into your funnel with out-of-the-box social media advertising services.

Using pixel tracking and segmentation, we take a creative approach to capture your customer’s attention at every milestone of their journey.

This ad campaign strategy can span across various social media platforms, reaching your audience in ways your competition has never thought of.

"They not only bring great strategies to the table focused around growing our businesses but also execute from A to Z and follow through on those initiatives allowing us to *move fast and have experts across all aspects of our marketing."
Mark Divine, CEO, SealFit & Unbeatable Mind
What people are saying

Consistently improve with rigorous A/B testing.

There are thousands of variables that go into paid social advertising. We’ll find the ones that yield the most explosive results.

Everything is analyzed and optimized. From your ad copy to the underlying advertising campaign strategy across various social platforms, we uncover the optimal combination for your bottom line.

"Power Digital is always looking for ways to help us improve our digital efforts and ensure our satisfaction. I consider Power Digital an extension of my marketing team and a trusted strategic advisor."
Director of Strategic Partnerships, Shipware
What people are saying

Paid social media marketing powered by AI technology.

Our machine learning technology, nova, analyzes hundreds of data points and thousands of accounts to develop your custom social media strategy. 

And as we implement your roadmap, nova feeds all of your analytics to one intuitive dashboard for seamless reporting and clear insights.

Take a look at our process for making your brand "unskimmable" on social media:

Analysis

Before a contract is ever signed, we pop the hood on your business with a detailed audit of your Facebook and Instagram advertising strategies. You get an in-depth report on what’s working, what’s not, and what opportunities we’ve found for serious growth.

Strategy

We consider your current paid efforts, competitive landscape, and audience segmentation opportunities while mapping out your customer journey.  From this, your multi-channel paid social strategy is custom curated.

Implementation

New ads are created, launched, and tested based on your strategy. We handle this process from top to bottom, including copy, design assets, and targeting.

Results, Rinse, Repeat

As you begin seeing new business and an increase in customer lifetime value, we continue making tweaks. Nothing is safe from tests and optimization; strategy, content, and targeting are all continuously adapted to your specific target audience and unique market behavior.

Get your free, no-strings proposal audit that other social advertising agencies would bill for.

You'll receive an in-depth audit of your:
  1. Customer Journey and Funnel

    to eliminate random chance as a factor in your success.

  2. Technical Setup

    for making strategic decisions that are informed by data and behaviour.

  3. Audience Segmentation and Retargeting

    to make sure the right ads are being seen by the right people.

  4. Prospecting Efficiency

    to see if your current techniques and sources are effective.

  5. Messaging and Creative

    to see whether your ads are high-quality, consistent, and engaging.

  6. Attribution Windows

    to help us understand your current timeline for faster improvements.

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