Paid Social Media Agency

A written assessment of your current paid social program covering account structure, audience segmentation, attribution setup, creative performance, and prospecting efficiency, plus a prioritized list of what we would change and what we would expect it to be worth. It is specific to your accounts, not a template.

You get the audit whether or not you engage us. Some brands take it to their in-house team and act on it themselves, which is a fine outcome. It is the fastest way for both sides to find out whether there is enough opportunity here to justify an engagement. Request one here.

We run paid campaigns across Meta (Facebook and Instagram), TikTok, LinkedIn, Pinterest, Snapchat, and Reddit. Platform selection is an output of the audit, not a menu you pick from. We look at where your buyers actually are, what your creative can support, and what each platform costs to reach them at the volume you need.

Being available on every network is not a reason to spend on every network. For most brands, concentrating budget on two or three platforms and funding real creative volume outperforms spreading the same budget across six and starving all of them.

Retargeting almost always looks like the best-performing part of an account because it is capturing demand that already exists. That makes it easy to over-invest in, and the result is an account with excellent reported ROAS and flat revenue, because you are just harvesting the same shrinking pool of warm traffic more efficiently.

We size prospecting against the growth rate you need, then let retargeting scale as a function of the audience prospecting creates. When we test the split, we test it with holdouts rather than platform-reported returns, because platform attribution structurally overstates retargeting.

We take over existing accounts in most cases. Your account carries learning history, pixel data, and audience signal that has real value, and throwing it away to start clean is usually a self-inflicted setback. What we do restructure is campaign architecture, naming conventions, and budget consolidation, which is where most inherited accounts are actually losing money.

You keep ownership of the ad account and Business Manager throughout. We are granted access to accounts you own rather than the reverse, so if the engagement ends, nothing has to be untangled or handed back.

Both, through a dedicated B2B division rather than a consumer team applying consumer playbooks to a longer sales cycle. B2B paid social is a different discipline: the conversion event is a form fill rather than a purchase, the value of that event varies enormously by lead quality, and the payback window runs months rather than days.

That changes what we optimize toward. Optimizing to cost per lead in a B2B account reliably produces cheap, unqualified volume. We work back from pipeline and closed revenue where your CRM data supports it, which requires connecting ad platform data to your CRM early rather than treating that as a later phase.

We run a documented testing roadmap rather than ad hoc experiments. Tests are prioritized by expected impact and sequenced so results stay readable, which means we are not changing audience, creative, and bidding in the same week and then guessing which one moved the number. Creative is the highest-leverage variable on social, so the majority of testing capacity goes there: hooks, formats, offers, and messaging angles.

You see the roadmap, the results, and what we are doing with them. Tests that lose are as informative as tests that win, and we report both rather than quietly retiring the ones that did not work.

Yes. Our in-house creative team concepts, produces, and iterates ad creative built for each platform rather than one asset resized six ways. That includes static, motion, and UGC-style video, with variations sized to the testing roadmap.

Volume is the part most brands underestimate. Creative fatigue is the primary cause of declining social performance, and an account that launches with four assets and refreshes quarterly will decay no matter how good the media buying is. We scope a production cadence upfront so there is always new creative entering the account, and we tell you honestly what volume your budget supports.

Paid can work on its own, but it works better when it is not. A brand running paid social with a neglected profile pays a conversion penalty, because a meaningful share of people who see your ad will check your page before they buy, and an abandoned feed undermines the ad they just clicked. Organic also functions as a creative testing ground, showing you which concepts resonate before you fund them.

If budget forces a choice, we will tell you which one to fund first based on your category and funnel. If you want both handled together, our organic social team works alongside the same strategists.

Budget is an output of your goal, not an input. We work backward from the revenue or pipeline target, your current conversion rate and average order value, and realistic acquisition costs in your category to arrive at a number that can actually reach it. Where the math does not work, we say so, because a target that requires acquisition costs well below category norms is a planning problem rather than an execution problem.

There is a practical floor. Below a certain spend, campaigns cannot generate enough conversion volume to optimize and cannot support enough creative variation to test, which produces a flat result that gets misread as the channel not working. If your budget is under that floor, we will tell you before you commit.

We run paid social across CPG, fashion and apparel, consumer services, healthcare, and B2B, each with a dedicated division rather than a generalist team.

That structure matters most in regulated categories. Healthcare, financial services, and supplements all face ad policy restrictions that will get campaigns rejected or accounts flagged if the creative and landing pages are not built for them. We map those constraints during onboarding rather than discovering them at launch.

This is the most common disconnect in paid social, and it happens because every platform claims credit for conversions it merely touched. Sum Meta, TikTok, and Google’s reported conversions and you will frequently exceed your actual order count.

We use platform data for in-account optimization only, and measure true contribution through incrementality testing with geo holdouts and marketing mix modeling for cross-channel allocation. Results consolidate in nova so you are reading one number rather than reconciling four exports.

A named strategist leads the account, supported by specialists in media buying, creative, and analytics. The people in the pitch are the people on the account. You are not routed through an account manager relaying questions to a buyer you never speak with.

Cadence is set during onboarding and includes recurring calls, live dashboard access, and formal reporting against agreed KPIs. If something needs your attention between check-ins, you hear about it then.

Brands with existing accounts, working tracking, and usable creative can typically be live within a few weeks of kickoff. Brands needing new account setup, tracking implementation, or creative built from scratch take longer, and creative production is almost always the gating factor rather than media setup.

We would rather launch two weeks later with correct tracking than launch immediately and spend the first month optimizing against data we cannot trust.

Yes, in both directions. Some clients keep media buying in-house and bring us in for creative and measurement. Others run everything through us while another partner handles search or retail media. We are comfortable either way provided ownership, access, and measurement are defined at the start.

The one thing we push back on is fragmented measurement. When multiple partners each report platform-attributed conversions, the same revenue gets counted repeatedly and budget decisions get made on inflated numbers. We will recommend a shared measurement framework even where we are not the agency of record.