Paid social media services built for revenue growth.
Achieve thumb-stopping status while making the most out of your ad spend. Our social media marketing team knows algorithms in and out, finding revenue opportunities for sustained growth.
Don’t waste valuable time – Power Digital’s paid social media advertising and marketing strategies enable brands to unlock revenue.
From Facebook and Instagram to TikTok and YouTube, your customers spend hours on social media. But algorithms, competitors and content saturation all stand between you and incremental revenue.
An expert social media marketing agency like Power Digital has the expertise to target, engage and persuade your market, taking the guesswork out of paid social marketing.
You’ll not only get your ads seen, but also get your target audience to care and buy – without draining ad spend.
Acquire new customers
Run effective retention strategies
Lower ad costs
Power Digital rebuilt Good American’s paid social strategy and increased customers by +90%.
Take a look at what’s possible when you partner with Power Digital for paid social media management and advertising:
Take a look at what’s possible when you partner with Power Digital to reach your social media advertising goals.
Lead journey optimization
Identify your customer journey and make the path to purchase simple.
Ad copy and marketing strategy creation
Nail the right narrative and feed it to audiences likely to convert.
Technical setup and maintenance
Track behavior, retarget and segment with pixels set up across social media channels.
"Power Digital's team has a diverse range of skill sets to support our needs and goals. They are very technical, leverage data driven approaches and have a strong understanding of content marketing & PR."
"Power Digital is always looking for ways to help us improve our digital efforts and ensure our satisfaction. I consider Power Digital an extension of my marketing team and a trusted strategic advisor."
"They not only bring great strategies to the table focused around growing our businesses but also execute from A to Z and follow through on those initiatives allowing us to *move fast and have experts across all aspects of our marketing."
"Power Digital is always looking for ways to help us improve our digital efforts and ensure our satisfaction. I consider Power Digital an extension of my marketing team and a trusted strategic advisor."
Our digital agency’s approach:
Before a contract is ever signed, we dig into your business with a detailed appraisal. You get an in-depth report on what’s working, what’s not, and what opportunities we’ve found for serious, profitable growth.
We consider your current paid efforts, competitive landscape, and audience segmentation opportunities while mapping out your customer journey. From this, our social media agency curates a custom, multi-channel paid social strategy.
New ad campaigns are created, launched, and tested based on your strategy. We handle this process from top to bottom, including copy, design assets, and targeting.
As you begin seeing new business and an increase in customer lifetime value, our digital marketing agency continues making tweaks. Nothing is safe from tests and optimization; strategy, social media content, and targeting are all continuously adapted to your specific target audience and unique market behavior.
Why Power Digital?
Paid social powered by our digital agency’s proprietary technology, nova, to build informed and scalable paid social marketing plans backed by data.
Accurate targeting, creative engagement and social media content creation that resonates to increase your relevance and stretch your social ad dollars.
Rigorous A/B testing to constantly improve and reap the most impactful results.
Commitment to optimization and revenue growth, from ad copy tweaks to digital strategy realignments.
A creative approach to capture customer attention at every step of their journey using pixel tracking and segmentation.
How Aviator Nation drove show-stopping revenue with Power Digital’s social media marketing services
Frequently Asked Questions about Paid Social
What is a paid social audit?
The Power Digital paid social audit is a crucial step in our methodology. Our team will perform a comprehensive review of all your paid efforts and their build-outs in order to develop a deep understanding of the current state of your social advertisement strategy. Specific elements of evaluation include your customer journey and funnel, technical setup, audience segmentation, attribution windows, messaging and create assets, and prospecting efficiency. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your advertisements and grow your business.
What social platforms do you advertise on?
The Power Digital social team are experts in leveraging all the major social media channels that our clients are on. This includes Facebook, Instagram, Pinterest, and LinkedIn. Just because all of these networks are available to you, doesn’t mean you should be spending advertising dollars on all of them. We will help you determine which networks to advertise on in order to reach your target audience.
What is retargeting?
Also known as remarketing, retargeting is the concept of showing advertisements to potential customers who showed interest in your products or services, but did not convert. Chances are, most of your traffic bounces away from your site without ever converting. Retargeting aims to get those people back your site by displaying ads on their social media feeds to reengage them. Such as could include the products or services they recently viewed or similar ones that they may find more compelling.
What is Facebook advertising?
Facebook is now one of the largest social media platforms globally, which means you could reach millions of people you might not otherwise be able to communicate with. Facebook advertising is the process of displaying paid advertisements to potential customers in an effort to entice them to convert on your site. As Facebook has grown, so has its advertising tools. You can now segment using a variety of demographic, geographic, and technological filters. But as Facebook advertising has become more robust, it has increased in complexity making it harder than ever to use. That is where our social experts can help!
What is LinkedIn advertising?
LinkedIn advertising provides a self-service solution to run targeted ads across the platform. This is an especially effective platform for B2B companies as the platform is primarily utilized by working professionals. Though the aim of the advertising solution is to allow users to set up advertisements in minutes, the Campaign Manager still demands some level of expertise to ensure you are setting appropriate budgets and metrics.
What do you test in your social advertising?
At Power Digital, we test a number of elements in our clients’ social advertisements. This could include utilizing different messaging, creative assets, display placement, and segmentation. We also monitor a number of metrics to ensure the effectiveness of these changes. Such data includes clicks, impressions, and engagement.
Will you design social ad creative for my brand?
The short answer? Yes. If you choose to utilize our paid social services, we will design all the social ad creative for your brand to ensure consistency across all channels. We have found that this helps eliminate confusion and builds a sense of trust with your audience. Whether it’s Facebook, Instagram, LinkedIn or Pinterest Advertising, we optimize creative for each platform.
What is the difference between paid social advertising and organic social advertising?
The most obvious and important difference between paid social advertising and organic social advertising is whether or not you put money behind the posts or content. As it sounds, paid social advertising sponsors specific posts with a budget in an effort to reach specific audiences. In this way, you can use segmentation to determine who these posts are shown to. Organic social advertisements, on the other hand, do not have a budget behind them and their display cannot be targeted. The idea behind organic social content is to engage with your existing audience and connect with new people naturally.
How much should I spend on paid social advertising?
Unfortunately, there is no magic number that we can say will be effective for paid social advertising. Ultimately, this will depend on your industry and competitive landscape, as well as which networks you are advertising on. But we can help you determine the best budget for your unique brand. Our paid social audit will help us evaluate your current needs and what it will take to reach your goals. Then we can develop a strategic plan to help you get results while spending your budget efficiently.