Paid social media services built for revenue growth.

Achieve thumb-stopping status while making the most out of your ad spend. Our social media marketing team knows algorithms in and out, finding revenue opportunities for sustained growth.

Don’t waste valuable time – Power Digital’s paid social media advertising and marketing strategies enable brands to unlock revenue.

From Facebook and Instagram to TikTok and YouTube, your customers spend hours on social media. But algorithms, competitors and content saturation all stand between you and incremental revenue.

An expert social media marketing agency like Power Digital has the expertise to target, engage and persuade your market, taking the guesswork out of paid social marketing.

You’ll not only get your ads seen, but also get your target audience to care and buy – without draining ad spend.

  • 68% of consumers have already purchased directly from social media (source
  • 55% of consumers learn about new brands on social media (source)
  •  75% of internet users use social media to research products (source
Know where to show up, who to show up to and how to engage them so that you can:

Acquire new customers

Run effective retention strategies

Lower ad costs

What people are saying
Good American was seeking aggressive YoY growth, and we delivered. After being hit hard by IOS updates, our team was able to restore performance and exceed pre IOS numbers with a hyper-focused strategy around new customer acquisition.
Power Digital rebuilt Good American’s paid social strategy and increased customers by +90%.
Good American was seeking aggressive YoY growth, and we delivered. After being hit hard by IOS updates, our team was able to restore performance and exceed pre IOS numbers with a hyper-focused strategy around new customer acquisition.
What people are saying

Take a look at what’s possible when you partner with Power Digital for paid social media management and advertising:

Take a look at what’s possible when you partner with Power Digital to reach your social media advertising goals.

Lead journey optimization

Identify your customer journey and make the path to purchase simple.

Ad copy and marketing strategy creation

Nail the right narrative and feed it to audiences likely to convert.

Technical setup and maintenance

Track behavior, retarget and segment with pixels set up across social media channels.

What people are saying
"Power Digital's team has a diverse range of skill sets to support our needs and goals. They are very technical, leverage data driven approaches and have a strong understanding of content marketing & PR."
Brandon Maskell, Director of Marketing
What people are saying

Stretch your social ad dollars further.

Running through ad spend is the quickest way to stunt testing efforts and never see the true potential of advertising on social media.

We focus on accurate targeting, creative engagement, and content that resonates to increase your relevance and lower CPC.

"Power Digital is always looking for ways to help us improve our digital efforts and ensure our satisfaction. I consider Power Digital an extension of my marketing team and a trusted strategic advisor."
Director of Marketing and Communications, NewSchool of Architecture
What people are saying

Retarget warm leads and pull past customers back into your funnel with out-of-the-box social media advertising services.

Using pixel tracking and segmentation, we take a creative approach to capture your customer’s attention at every milestone of their journey.

This ad campaign strategy can span across various social media platforms, reaching your audience in ways your competition has never thought of.

"They not only bring great strategies to the table focused around growing our businesses but also execute from A to Z and follow through on those initiatives allowing us to *move fast and have experts across all aspects of our marketing."
Mark Divine, CEO, SealFit & Unbeatable Mind
What people are saying

Consistently improve with rigorous A/B testing.

There are thousands of variables that go into paid social advertising. We’ll find the ones that yield the most explosive results.

Everything is analyzed and optimized. From your ad copy to the underlying advertising campaign strategy across various social platforms, we uncover the optimal combination for your bottom line.

"Power Digital is always looking for ways to help us improve our digital efforts and ensure our satisfaction. I consider Power Digital an extension of my marketing team and a trusted strategic advisor."
Director of Strategic Partnerships, Shipware
What people are saying

Paid social media marketing powered by AI technology.

Our machine learning technology, nova, analyzes hundreds of data points and thousands of accounts to develop your custom social media strategy. 

And as we implement your roadmap, nova feeds all of your analytics to one intuitive dashboard for seamless reporting and clear insights.

Our digital agency’s approach:

Analysis

Before a contract is ever signed, we dig into your business with a detailed appraisal. You get an in-depth report on what’s working, what’s not, and what opportunities we’ve found for serious, profitable growth.

Strategy

We consider your current paid efforts, competitive landscape, and audience segmentation opportunities while mapping out your customer journey. From this, our social media agency curates a custom, multi-channel paid social strategy.

Implementation

New ad campaigns are created, launched, and tested based on your strategy. We handle this process from top to bottom, including copy, design assets, and targeting.

Results, Rinse, Repeat

As you begin seeing new business and an increase in customer lifetime value, our digital marketing firm continues making tweaks. Nothing is safe from tests and optimization; strategy, social media content, and targeting are all continuously adapted to your specific target audience and unique market behavior.

Why Power Digital?

By partnering with our social media agency, you get:
  1. Paid social powered by our digital agency’s proprietary technology, nova, to build informed and scalable paid social marketing plans backed by data.

  2. Accurate targeting, creative engagement and social media content creation that resonates to increase your relevance and stretch your social ad dollars.

  3. Rigorous A/B testing to constantly improve and reap the most impactful results.

  4. Commitment to optimization and revenue growth, from ad copy tweaks to digital strategy realignments.

  5. A creative approach to capture customer attention at every step of their journey using pixel tracking and segmentation.

Join the ranks of clients like:

What people are saying
How Aviator Nation drove show-stopping revenue with Power Digital’s social media marketing services
The iconic apparel brand came to Power Digital ready to take their social media content marketing efforts to the next level to raise brand awareness and increase company revenue.
What people are saying

Through a strategic approach, Power Fashion was able to circumvent the guesswork and launch effective social media campaigns that have since increased brand awareness, boosted its social media presence, quadrupled company revenue, and activated the untapped potential of Aviator Nation’s existing customer base.

+82.5%

revenue on Facebook Ads

+62%

revenue year-over-year

+25%

new customers year-over-year

Frequently Asked Questions about Paid Social

What is a paid social audit?

The Power Digital paid social audit is a crucial step in our methodology. Our team will perform a comprehensive review of all your paid efforts and their build-outs in order to develop a deep understanding of the current state of your social advertisement strategy. Specific elements of evaluation include your customer journey and funnel, technical setup, audience segmentation, attribution windows, messaging and create assets, and prospecting efficiency. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your advertisements and grow your business.

What social platforms do you advertise on?

The Power Digital social team are experts in leveraging all the major social media channels that our clients are on. This includes Facebook, Instagram, Pinterest, and LinkedIn. Just because all of these networks are available to you, doesn’t mean you should be spending advertising dollars on all of them. We will help you determine which networks to advertise on in order to reach your target audience.

What is retargeting?

Also known as remarketing, retargeting is the concept of showing advertisements to potential customers who showed interest in your products or services, but did not convert. Chances are, most of your traffic bounces away from your site without ever converting. Retargeting aims to get those people back your site by displaying ads on their social media feeds to reengage them. Such as could include the products or services they recently viewed or similar ones that they may find more compelling.

What is Facebook advertising?

Facebook is now one of the largest social media platforms globally, which means you could reach millions of people you might not otherwise be able to communicate with. Facebook advertising is the process of displaying paid advertisements to potential customers in an effort to entice them to convert on your site. As Facebook has grown, so has its advertising tools. You can now segment using a variety of demographic, geographic, and technological filters. But as Facebook advertising has become more robust, it has increased in complexity making it harder than ever to use. That is where our social experts can help!

What is LinkedIn advertising?

LinkedIn advertising provides a self-service solution to run targeted ads across the platform. This is an especially effective platform for B2B companies as the platform is primarily utilized by working professionals. Though the aim of the advertising solution is to allow users to set up advertisements in minutes, the Campaign Manager still demands some level of expertise to ensure you are setting appropriate budgets and metrics.

What do you test in your social advertising?

At Power Digital, we test a number of elements in our clients’ social advertisements. This could include utilizing different messaging, creative assets, display placement, and segmentation. We also monitor a number of metrics to ensure the effectiveness of these changes. Such data includes clicks, impressions, and engagement.

Will you design social ad creative for my brand?

The short answer? Yes. If you choose to utilize our paid social services, we will design all the social ad creative for your brand to ensure consistency across all channels. We have found that this helps eliminate confusion and builds a sense of trust with your audience. Whether it’s Facebook, Instagram, LinkedIn or Pinterest Advertising, we optimize creative for each platform.

What is the difference between paid social advertising and organic social advertising?

The most obvious and important difference between paid social advertising and organic social advertising is whether or not you put money behind the posts or content. As it sounds, paid social advertising sponsors specific posts with a budget in an effort to reach specific audiences. In this way, you can use segmentation to determine who these posts are shown to. Organic social advertisements, on the other hand, do not have a budget behind them and their display cannot be targeted. The idea behind organic social content is to engage with your existing audience and connect with new people naturally.

How much should I spend on paid social advertising?

Unfortunately, there is no magic number that we can say will be effective for paid social advertising. Ultimately, this will depend on your industry and competitive landscape, as well as which networks you are advertising on. But we can help you determine the best budget for your unique brand. Our paid social audit will help us evaluate your current needs and what it will take to reach your goals. Then we can develop a strategic plan to help you get results while spending your budget efficiently.