Full Funnel Management
Leverage all partner types to meet program goals, including content, cashback, card-linked offers and more.
With a dedicated team of affiliate experts we have what it takes to take your business to the next level. Explore our robust affiliate marketing offerings to support your overall business strategy.
With a well-executed affiliate marketing strategy, everyone wins.
At the top, we work hand-in-hand with our partners at high-traffic media publications and have established 1:1 relationships with key commerce managers.
Through SERP targeting and tools such as SEMrush, we partner with review sites and niche blogs that are currently ranking for keywords and competitors.
We also work with a variety of non-traditional affiliate partners such as Email Retargeting, Display Ads, On-Site Optimizations, CPC, Employee Perks, BNPL, and Card-Linked Offer to meet specific goals.
We offer full-service affiliate program management from start to finish.
Affiliate growth strategies are custom-built for your brand, your audience and product.
Our affiliate recommendations are tailored for your industry, product and goals. We perform ongoing optimizations and maintenance to keep performance strong.
Our affiliate team is razor-focused on results. We don’t solely focus on coupon partners – we think about the full funnel when it comes to what is best for our clients.
Our team utilizes best-in-class tools to gain insight into clients target audiences, and where they are likely to discover new products and/or brands to make data-informed decisions with recruitment.
Before a contract is ever signed, we pop the hood on your business with a detailed appraisal. You get an in-depth report on what’s working, what’s not, and what opportunities we’ve found to unlock growth for your affiliate marketing channel.
A detailed performance-focused roadmap is developed and optimized to create the most effective path toward your goals.
Actively recruit brand-aligned affiliates to the program that support KPIs.
Evaluate publisher performance and identify key opportunities.
Further incentivize partners to promote your brand through activation and optimization campaigns.
We track performance, keep your strategies fresh, and optimize continuously for results that keep stacking.
By partnering with our affiliate team, you get:
In order to make empowered choices for your business, it’s important to know about all the ins and outs of affiliate marketing. We’ve collected some FAQs to answer your questions about that framework and to give you a deeper look into our unique approach to digital growth.
A performance-based framework where brands partner with a variety of partners across the funnel. The brand pays a commission to the partner for a performance driven action or conversion event.
Power uses a full-funnel approach to target customers in various shopping phases. We have a proprietary Industry Analysis dashboard that analyzes data points across 100+ clients, measuring success across Revenue, ROAS, AOV, CVR, and Transactions over a trailing 3 years. This allows our team to make data-driven recommendations to scale your brand.
In addition to earned media, Power Digital will leverage affiliate program commissions to drive exposure and increase coverage opportunities. Publishers are looking to prioritize brands with competitive commission rates. Power Digital facilitates inclusions in high-quality review features, round-ups, and shopping-focused content across top content publications.
The most common KPIs we track are: Clicks, Orders, Revenue, New vs. Returning Customer, CVR, AOV, ROAS, CPA.