Supercharge revenue with an award-winning affiliate digital marketing agency

Program strategy and commission structure, network or platform setup and management, partner recruitment and activation, creative and asset provision, compliance and fraud monitoring, ongoing optimization, and reporting. We manage the program end to end rather than providing recommendations for your team to execute.

Affiliate is performance-based, meaning partners earn commission on a defined conversion event rather than being paid upfront. That structure makes it one of the lower-risk channels to test, though a program left unmanaged tends to drift toward the partner types that are easiest to recruit rather than the ones that grow your business.

Our Industry Analysis dashboard draws on data across more than 100 client programs, tracking revenue, ROAS, average order value, conversion rate, and transactions over a trailing three years. That gives us category benchmarks for what commission rates actually clear the market and which partner types perform in your vertical, rather than guessing and adjusting later.

The other difference is structural. Most affiliate programs skew heavily toward bottom-funnel partners because those are easiest to recruit and post the best surface-level returns. We build across the funnel deliberately, including content and media partners who introduce your brand to people who have not encountered it, because a program made only of coupon and loyalty partners will look efficient and grow nothing.

Commerce content has become a significant revenue stream for major publications, which means editorial decisions about which products appear in gift guides, round-ups, and review features are increasingly influenced by whether a brand has a competitive affiliate program. A brand without one is frequently left out of coverage it would otherwise earn on merit.

Running affiliate and public relations together means we can pursue placements with the commercial terms already in place, rather than earning coverage and then discovering the publisher deprioritized you for a competitor paying a higher rate. The secondary benefit is that these placements generate high-authority links, which supports SEO as well.

The standard set covers clicks, orders, revenue, conversion rate, average order value, ROAS, and cost per acquisition. The metric we weight most heavily is new versus returning customer, because it separates partners acquiring customers you did not have from partners capturing repeat purchases you were going to get anyway.

We also report by partner type rather than only in aggregate, since a program’s blended numbers can look healthy while individual partner categories are contributing nothing incremental. Aggregate reporting is how underperforming partner segments stay in a program for years.

Media publications and commerce content teams, content creators and bloggers, review and comparison sites, cashback and loyalty platforms, coupon sites, technology partners, and increasingly creator affiliates running on commission rather than flat fees.

The mix is a strategic decision, not a recruitment outcome. Content and media partners work at the top of the funnel and introduce your brand to new audiences. Cashback and coupon partners convert at the bottom and are the most likely to capture demand that already existed. Both have a role, but a program weighted too heavily toward the second looks efficient on paper while contributing very little new revenue. We set target composition upfront and manage toward it.

Initial revenue usually appears within the first month or two once the program is live and initial partners are activated, since some partner types convert quickly. Meaningful scale typically takes three to six months, because recruiting quality partners, negotiating placements, and earning a place in editorial content all take time.

Content and media partnerships have the longest lead time and the highest ceiling. A placement in a major publication’s category round-up can drive revenue for years, but earning it requires relationship building and often planning around editorial calendars months in advance. We usually activate faster-converting partners first so the program is contributing while the higher-value placements develop.

Reporting covers program-level performance, partner-level detail, and partner-type breakdowns, with revenue, new customer contribution, and cost per acquisition as the headline metrics. Everything consolidates in nova alongside your other channels, which matters because affiliate frequently overlaps with paid and email in ways that are invisible when it is reported in isolation.

Cadence is agreed at onboarding, typically monthly formal reporting with live dashboard access in between. Partner-level detail is included as standard rather than provided on request, since aggregate-only reporting makes it very difficult to see which partners are genuinely working.

Partners are vetted before approval against criteria agreed with you: site quality and content standards, audience alignment, promotional methods, and whether their existing brand associations create a problem for you. Nothing is auto-approved into your program.

We also monitor after approval, because affiliate programs attract partners whose methods do not match what they described at signup. Trademark bidding on your branded terms, misleading claims about your product, and unauthorized discount codes are the most common issues, and all three are actively policed rather than addressed when a client notices.

We diagnose before we cut. Underperformance usually traces to one of a few causes: commission rates that are not competitive for that partner type, creative or product feeds that are outdated, poor placement within the partner’s site, or a genuine audience mismatch. The first three are fixable, and often the partner is willing to improve placement in exchange for a better rate on a tested basis.

Where the mismatch is real, we wind the partnership down and reallocate. What we try to avoid is the common pattern of a program accumulating dozens of inactive partners nobody has reviewed in two years, which makes reporting harder to read and obscures which relationships are actually driving the business.

Yes. You have final approval on partners, and we work to whatever level of oversight suits you. Some clients approve every partner individually. Most agree criteria at the outset and let us manage recruitment within them, reviewing exceptions and any partner where there is a question.

You also control the terms: commission rates by partner type, promotional restrictions, coupon code usage, and trademark bidding rules are all set by you and enforced by us. Your program, your rules; we operate them.

Against category benchmarks from our Industry Analysis dashboard, then adjusted by partner type and margin. A flat rate across all partners is the most common structure and usually the wrong one, since it overpays partners capturing existing demand and underpays those introducing your brand to new customers.

We generally recommend tiered structures: higher rates for new customer acquisition, differentiated rates by partner type, and performance incentives for partners hitting volume or growth targets. Rates are set against your product margin so the program is profitable at the unit level rather than only in aggregate, and we revisit them as the program matures and the partner mix changes.

We work across the major networks and SaaS platforms including Impact, Rakuten Advertising, CJ, ShareASale, AWIN, PartnerStack for B2B and SaaS, and Levanta for brands running Amazon affiliate programs. We work in whatever you are already on rather than requiring a migration to a preferred partner.

Platform choice matters less than how the program is run, though it does affect partner discovery, tracking reliability, and cost structure. If you are choosing for the first time, we will walk through the tradeoffs based on your category and where the partners you want to recruit actually are.

Three components: network or platform fees, commissions paid to partners on actual sales, and agency management fees. Commissions are variable and only paid on performance, which is what makes affiliate one of the lower-risk channels to enter.

Management fees are scoped to program complexity, partner volume, and how much recruitment is required. Where a partner recruitment effort or a program relaunch is involved, the early work is heavier than steady-state management. We would rather scope after reviewing your current program or category, since a mature program needing optimization and a program built from zero are different amounts of work.

Yes on takeovers, and it is a common starting point. Transition begins with an audit of partner mix, commission structure, tracking accuracy, inactive partners, and any compliance issues sitting in the program. Migration between networks is possible where warranted, though we only recommend it when there is a clear reason, since it carries real risk of losing partner relationships in transit.

We run affiliate programs across CPG and ecommerce, fashion and apparel, consumer services, healthcare, and B2B, where affiliate typically runs as a partner or referral program rather than a traditional publisher model.