Amazon marketing management.
Scale your business in the most competitive ecommerce environment with Power Digital’s Amazon marketing services.
Enter the Amazon marketplace on easy mode.
Managing inventory, maintaining the buy box, and creating high-converting listings while keeping your ACoS low are just a few of your plates to keep up. We take it all off your hands.
With our experts on your team, you’ll not only survive but thrive, scale, and profit on Amazon.
Convert Brand-Apathetic Buyers
Be Convenient To Loyal Customers
Explosively Scale Revenue
Power Digital has been phenomenal! They are always on top of it - answering our questions, providing new opportunities, fixing something, or bringing new ideas to the table…not to mention they are extremely thorough & organized. We wouldn’t trust anyone else with our Amazon account!
Experience our Amazon offering with digital marketing experts on your side.
Here are some of the ways we make it easy to grow your ecommerce business:
Full-Service Management
Inventory, product reviews, store operations and more taken off your hands.
Product Listing Creation
Compliant copy and creative assets that stand out and convert.
Adaptive Amazon Marketing Strategy
Continuous monitoring and adapting to changes in the Amazon algorithms.
Frequently Asked Questions about Amazon Marketing
What is an Amazon audit?
The Power Digital Amazon audit is a crucial step in our methodology. Our team will perform a comprehensive review of your current setup on Amazon in order to develop a deep understanding of the current state of your Amazon marketing strategy. Specific elements of evaluation include optimization, conversion rates, and advertising. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your Amazon marketing and grow your business. This audit is complimentary and will point out current gaps and opportunities on the Amazon channel.
What is Amazon SEO?
Similar to the search engine optimization you implement on a standalone website, Amazon SEO is all about optimizing your listings in order to rank higher in the search results of users. However, because Amazon uses its own algorithm to determine rankings, the strategies you implement for on-site SEO will not be the same as those you need to use on Amazon. Unfortunately, many sellers don’t realize this. Power Digital’s team of Amazon experts can help you excel above the competition through a data-driven Amazon SEO strategy.
Should I sell my products on Amazon?
Amazon is obviously a noteworthy platform on which to sell your products. In theory, it could help you drive traffic and reach a wide audience of consumers specifically searching for what you can offer. However, competition, fees, and limited communication could make it a difficult platform for certain businesses. We can’t say for sure that it is the best fit for your brand or individual products without further evaluation. Sign up for your free Amazon audit today and our team will help you answer this question.
What is 1P & 3P?
Short for first-party and third-party, these each represent different data sets. First-party data is information you collect directly from your audience or potential customers. For example, subscription data, contact information, or social handles. Third-party data, on the other hand, refers to data that is collected by an entity without a direct relationship with the consumer. You typically obtain 3P data by purchasing it.
What is Amazon Vendor Central?
Amazon Vendor Central is the web interface used by manufacturers and distributors who act as suppliers selling directly to Amazon. If you are on Vendor Central, you are known as a first-party seller. However, registration on Vendor Central is by invitation only. This is in contract to Seller Central, which is the interface used by brands or merchants to sell their own specific products directly to Amazon’s customers. Anyone can signup for Seller Central.
What is enhanced brand content?
Commonly referred to as the A+ tool, enhanced brand content (EBC) allow you to make adjustments to descriptions of your branded individual products. When you utilize this tool, you are able to describe the features of your product in a unique way by including a brand story, enhanced images, and additional text placements. Generally, we find that the use of EBC on your product detail pages results in higher conversion rates, increased traffic, and increased sales.
Does my product need to have a trademark for Amazon marketing?
It is not so much your product that requires a trademark as it is your brand. In order to participate in Amazon’s recently updated Brand Registry, a valid trademark is necessary. And while this may sound like an inconvenience, it can actually help drive traffic and boost your performance on Amazon overall. One of the most important benefits the Brand Registry and trademarking offers is protection for your brand against hijackers, counterfeit products, or people using your brand name or logo. We recommend that our clients participate.
How does Amazon’s algorithm work?
Amazon’s algorithm, known as A9, influences where your products appear for specific keywords or phrases on the Amazon search results page. Unfortunately, the algorithmic factors are not explicitly defined by Amazon. However, the A9 algorithm seems to rank specific products based on a number of direct and indirect factors. In general, sales performance history, text match relevancy, price, and product availability seem to most directly impact your product’s ranking. Although your fulfillment method, product reviews, and images, the use of EBC, advertising, and promotions seem to have an indirect impact as well.
"As a CEO of a company there is nothing more important to me than to have a great team next to me. I just wanted to let you know that your team has been amazing to us so far! We crushed our Vday numbers and practically sold out due to their spectacular efforts!"
"They answered every single question I had, and I am so much more clear now about what needs to be done. I am super excited to implement their recommendations. They are a pleasure to work with: professional, friendly, and very knowledgeable."
"PDM’s team had lots of recommendations on how to best reach customers through email, social media, blogging and the best way to optimize our website for both PC and Mobile. The results the team were able to show through their weekly reporting showed exactly how my investment in digital marketing was paying off."
"Power Digital is always looking for ways to help us improve our digital efforts and ensure our satisfaction. I consider Power Digital an extension of my marketing team and a trusted strategic advisor."
Here are the steps we take to help you dominate your product categories, effortlessly:
Before a contract is ever signed, we pop the hood on your business with a detailed opportunity appraisal. You get an in-depth report on what’s working, what’s not, and what opportunities we’ve found for serious growth.
Based on your existing storefront and the opportunities we found for improvement, your roadmap for growth is developed.
Your strategy will take your KPIs, timelines, and industry into consideration when constructing a path to reach your goals.
Next, we execute on strategy by creating new copy and enhanced brand content, improving Amazon SEO, and launching campaigns.
We’ll also identify unauthorized sellers, manage your reviews, and maintain the buy box for all ASINS.
As your products begin dominating their categories, your Amazon storefront will pull in more, consistent revenue for your brand.
We continue to monitor results, transparently report them, and make adjustments for continuous optimization.
Get your free, no-strings opportunity that other Amazon advertising agencies would bill for.
Strategic Roadmap
for each product type and consumer to optimize customer journeys.
Amazon Ads
including historical performance for running ads and opportunities for new ones.
Conversion Rates
to identify where there are conversion gaps and how to fix them.
Optimization Opportunities
that may be getting overlooked throughout your storefront.
Executive Strategy
to get stakeholders on your side whether or not you’re already on Amazon.
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