Stand out as a top Amazon seller.
Power Digital’s Amazon services offers a full suite of channel management and Amazon advertising capabilities to boost your Amazon sales.
Level up with an award-winning full service Amazon agency.
Our team of amazon experts and our proven retail media strategies make us the best amazon marketing agency for your business. Do more than just enter the marketplace–flip it on its head with over 10 years of SEO, paid advertising, and social media expertise in your corner.
Growth strategies for any retail storefront.
Today’s customer doesn’t distinguish between buying online, on Amazon, or at a physical store. What matters is a frictionless, convenient and accessible shopping experience, regardless of time and place.
For many brands, orchestrating a true customer-centric experience from digital awareness through conversion is challenging. DTC and retail divisions often operate in silos, and most retail marketing partners only cover a slice of the journey
If you’re a brand that is not capitalizing on Amazon, you’re leaving money on the table.
- 70% of all e-comm transactions took place on 10 websites.
- Amazon sales are more than 50% of all online orders.
- Retail media will be a $50+ billion market by 2023. (eMarketer)
Meet the customer where they are with Power Digital. Our retail marketing agency unifies retail and DTC digital marketing under one roof, driving brand awareness and profitable sales growth across channels and tactics:
Holistic marketing strategies to bridge the gap between DTC and retail operations.
Walmart, Instacart, and Amazon marketing and management services from launch and storefront optimization to media strategy
Creative development, paid, search engine optimization (SEO) and content marketing services to layer on top of your retail digital marketing strategy.
Power Digital has been phenomenal! They are always on top of it - answering our questions, providing new opportunities, fixing something, or bringing new ideas to the table…not to mention they are extremely thorough & organized. We wouldn’t trust anyone else with our Amazon account!
Samantha Diaz, MakeUp Eraser
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Strategy
Once we’ve identified your final destination, our Amazon experts calculate turn-by-turn directions. Using your KPIs, timeline, and industry trends, we’ll outline the most efficient path marketing strategy for to DTC growth.
Implementation
We create and launch new product copy, enhanced brand content, improved Amazon SEO strategies, and high-conversion omni-channel ad campaigns.
Optimization, always
We monitor and report campaign results of our marketing efforts while continuously optimizing your DTC marketing strategy for growth.
Experience our Amazon and Retail Marketing offering with digital marketing experts on your side.
Here are some of the ways we make it easy to grow your ecommerce business:
Full-Service Management
Inventory, product reviews, store operations and more taken off your hands.
Product Listing Creation
Compliant copy and creative assets that stand out and convert.
Adaptive Amazon Marketing Strategy
Continuous monitoring and adapting to changes in the Amazon algorithms.
"As a CEO of a company there is nothing more important to me than to have a great team next to me. I just wanted to let you know that your team has been amazing to us so far! We crushed our Vday numbers and practically sold out due to their spectacular efforts!"
David Yusuf, CEO, Bouquet Bar
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"They answered every single question I had, and I am so much more clear now about what needs to be done. I am super excited to implement their recommendations. They are a pleasure to work with: professional, friendly, and very knowledgeable."
DFW Pet Sitting
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"PDM’s team had lots of recommendations on how to best reach customers through email, social media, blogging and the best way to optimize our website for both PC and Mobile. The results the team were able to show through their weekly reporting showed exactly how my investment in digital marketing was paying off."
George Habib, President, Remodel Works
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"Power Digital is always looking for ways to help us improve our digital efforts and ensure our satisfaction. I consider Power Digital an extension of my marketing team and a trusted strategic advisor."
Director of Marketing and Communications, NewSchool of Architecture
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Why Power Digital?
Power Digital’s Amazon marketing and management services launch or optimize your storefront in three simple steps.
Our strategies ensure your company is acquiring new customers, capturing market share, and positioned properly for long-term growth.
By partnering with us, you get:
- Full-service management: Amazon storefront, Amazon DSP, & product mix consulting, catalog management, troubleshooting, and more taken off your hands.
- Product listing creation: Boost your Amazon presence with compliant copy and creative assets that stand out and convert.
- Adaptive Amazon marketplace strategies: Continuous monitoring and adapting to changes in the algorithms.
- Analysis: We take a long hard look at your existing Amazonmarketing strategy to determine exactly where you need to go—then, we’ll build and execute a plan to get you there.
Here are the steps we take to help you dominate your product categories, effortlessly:
Analysis
We take a long hard look at your existing Amazon storefront and individual products so we can determine exactly where you need to go—and why you haven’t made it there yet.
Strategy
Once we’ve identified your final destination, we calculate turn-by-turn directions. Using your KPIs, timeline, and industry trends, we’ll outline the most efficient path and navigate the competitive landscape.
Implementation
With our detailed roadmap in hand, we create and launch new product copy, enhanced brand content, improved Amazon SEO strategies, and high-conversion omnichannel ad campaigns.
Results, Rinse, Repeat
As your products pick up speed and you quickly approach your sales goals, our hands remain firmly on the wheel. We monitor and report results while continuously optimizing for each subsequent update, pivoting with the ever-changing marketplace to seize opportunities & stay a step ahead of competitors.
Get your free, no-strings opportunity that other Amazon advertising agencies would bill for.
You'll receive an in-depth audit of your:
Strategic Roadmap
for each product type and consumer to optimize customer journeys.
Amazon Ads
including historical performance for running ads and opportunities for new ones.
Conversion Rates
to identify where there are conversion gaps and how to fix them.
Optimization Opportunities
that may be getting overlooked throughout your storefront.
Executive Strategy
to get stakeholders on your side whether or not you’re already on Amazon.
Frequently Asked Questions about Amazon Marketing
What is an Amazon audit?
The Power Digital Amazon audit is a crucial step in our methodology. Our team will perform a comprehensive review of your current setup on Amazon in order to develop a deep understanding of the current state of your Amazon marketing strategy. Specific elements of evaluation include optimization, conversion rates, and advertising. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your Amazon marketing and grow your business. This audit is complimentary and will point out current gaps and opportunities on the Amazon channel.
How does Amazon’s algorithm work?
Amazon’s algorithm, previously coined as A9 and now known as A10, governs where your products appear organically (excluding ads) for specific keywords or phrases on the Amazon search results page – their organic rank. The algorithmic factors are not explicitly defined by Amazon, but a number of influential components have been identified, including product page impressions, sales velocity, and conversion rate. Fulfillment method, product reviews, advertising, promotions, images, the use of A+ Content, and price can all indirectly impact these key factors.
A big change that came with A10 is that external traffic from outside Amazon is now weighted more heavily in the algorithm than it was previously – some estimate as much as 300% more. Earning strong organic rank for your products and capturing the revenue that comes with it requires cutting-edge, adaptive strategy both on and off Amazon: From product listings & creative to innovative external traffic strategies. Power Digital’s full suite of Amazon services coupled with experts across all facets of digital marketing give your brand a critical advantage in this evolving landscape.
What is Amazon SEO?
Similar to the search engine optimization you implement on a standalone website, Amazon SEO is all about optimizing your listings in order to rank higher in the search results of users. However, because Amazon uses its own algorithm to determine rankings, the strategies you implement for on-site SEO will not be the same as those you need to use on Amazon. Unfortunately, many sellers don’t realize this. Power Digital’s team of Amazon experts can help you excel above the competition through a data-driven Amazon SEO strategy.
Should I sell my products on Amazon?
Amazon is obviously a noteworthy platform on which to sell your products. In theory, it could help you drive traffic and reach a wide audience of consumers specifically searching for what you can offer. However, competition, fees, and limited communication could make it a difficult platform for certain businesses. We can’t say for sure that it is the best fit for your brand or individual products without further evaluation. Sign up for your free Amazon audit today and our team will help you answer this question.
What is 1P & 3P?
Short for first-party and third-party, these each represent different data sets. First-party data is information you collect directly from your audience or potential customers. For example, subscription data, contact information, or social handles. Third-party data, on the other hand, refers to data that is collected by an entity without a direct relationship with the consumer. You typically obtain 3P data by purchasing it.
What is Amazon Vendor Central?
Amazon Vendor Central is the web interface used by manufacturers and distributors who act as suppliers selling directly to Amazon. If you are on Vendor Central, you are known as a first-party seller. However, registration on Vendor Central is by invitation only. This is in contract to Seller Central, which is the interface used by brands or merchants to sell their own specific products directly to Amazon’s customers. Anyone can signup for Seller Central.
What is enhanced brand content?
Commonly referred to as the A+ tool, enhanced brand content (EBC) allow you to make adjustments to descriptions of your branded individual products. When you utilize this tool, you are able to describe the features of your product in a unique way by including a brand story, enhanced images, and additional text placements. Generally, we find that the use of EBC on your product detail pages results in higher conversion rates, increased traffic, and increased sales.
Does my product need to have a trademark for Amazon marketing?
It is not so much your product that requires a trademark as it is your brand. In order to participate in Amazon’s recently updated Brand Registry, a valid trademark is necessary. And while this may sound like an inconvenience, it can actually help drive traffic and boost your performance on Amazon overall. One of the most important benefits the Brand Registry and trademarking offers is protection for your brand against hijackers, counterfeit products, or people using your brand name or logo. We recommend that our clients participate.