Marketing Services for Amazon

Cohesive & complementary strategies (1 agency goaled on overall success vs. sales channel success), brand image & messaging consistency, budget fluidity, nimbleness / agility – especially during critical periods like Q4, efficiency / ease of 1 go-to POC with a team behind them.

Amazon accounts for nearly half of all ecommerce transactions in the US. Customers will continue to buy on Amazon, whether they end up purchasing your product or a competitor’s. If your products aren’t available where your customers want to shop, you’re missing out on revenue.

With the right intentional, coordinated strategies in place (avoid “siloing” your Amazon strategy from the rest of your digital strategy), you can avoid cannibalization and drive overall brand growth. Power Digital specializes in growing Amazon sales & market share while deploying strategies that complement, instead of detract from, DTC efforts. Our team is goaled on overall brand success vs. retailer success.

Amazon offers a sizable volume of high-intent customers to acquire – there’s a high ceiling for revenue. That said, the fees charged for access to these customers often impacts profitability for brands.

Profitability is a key consideration at Power Digital when tailoring Amazon strategy for brands. We first evaluate strategies to improve profitability, then take a next-best-dollar approach, balancing higher traffic and conversion on Amazon with margin, often at the product level.

With 2,000+ new sellers joining Amazon every day, simply listing products isn’t enough. Just like brick & mortar retail, nobody will buy your products if they can’t find them on the shelves.

Power Digital takes a holistic approach to advertising for growth of your amazon store, with strategies like search advertising to get in front of & convert interested shoppers in the digital aisle, combined with a full suite of digital marketing services to build brand intent before shoppers arrive at the (online) store.

Organic (unpaid) ranking for keyword searches on Amazon is driven by several factors, including a product’s keyword relevancy (from the product page’s written content), sales velocity, availability/fulfillment, and reviews. With the most recent update to the ranking algorithm, traffic and conversions from sources outside the marketplace (for example, from clicks on a TikTok ad) now have a significant impact on organic ranking as well. 

This highlights the importance of all facets of Amazon strategy – from operational soundness, to content & creative, to Amazon ads (Amazon PPC & DSP), to cross-channel paid strategy driving traffic to Amazon – in building & sustaining success.

The primary advantage of DSP compared to programmatic advertising services is the robust first-party Amazon customer data that powers it. This data gives brands the ability to target lucrative high-intent audiences across the internet even as a cookieless future quickly approaches. Other advantages include exclusive inventory (like Twitch and Prime Video), closed-loop attribution, and evolving in-store capabilities such as Amazon DSP x Whole Foods in-store signage and measurement.

Amazon Marketing Cloud (AMC) is a secure, privacy-safe, and cloud-based data clean room solution. Brands and advertisers can use even-level data sets across channels to perform custom analytics and gain insights that can’t be found with standard business and advertising reports alone.

Brands can combine event-level data from Amazon Search, Amazon DSP, Amazon Seller Central and/or Vendor Central, as well as their own DTC site and other ad platforms like Meta and TikTok, in the AMC clean room. From there they can answer questions like: What’s the incremental reach of my DSP advertising? What’s the LTV of my Amazon customers? How many customers that see an ad on Instagram end up buying on Amazon later? What’s the overlap between my DTC and Amazon customers – how many of them purchase through both channels?

Power Digital’s Data Intelligence team is equipped to dive into these unanswered questions and many more through custom queries & reporting, powered by AMC. These insights lead to a better understanding of your customer, their shopper journey, and better, more informed marketing decisions.

Yes, customer reviews play a significant role in both your product’s visibility and its credibility. Positive reviews not only build trust with potential buyers but also influence organic ranking on Amazon. At Power Digital, we recommend using customer feedback to refine your product listings, enhance your marketing messaging, and even guide your product development. Engaging with reviews (both positive and negative) can also improve your brand image and customer loyalty, ultimately contributing to long-term success.

Improving visibility on Amazon involves optimizing your product listings, leveraging Amazon Ads, and using Amazon SEO best practices. We can help identify the right keywords, optimize your images, and implement targeted advertising strategies to increase your product’s reach and attract more potential buyers.

Amazon provides various metrics, such as sales data, conversion rates, and advertising performance, to help track your marketing efforts. Our team analyzes this data to uncover insights and continuously optimize your strategies, ensuring your Amazon store is always improving and generating the best possible results.