TikTok Marketing Agency

Our TikTok engagements are built around four pillars: strategy and media planning, media buying and campaign management, creative production, and measurement. In practice that means we own the account structure and daily optimization, develop the creative concepts and produce the assets, source and manage creators when UGC is part of the plan, and report on what the channel is actually contributing to revenue.

Most clients engage us on TikTok as part of a broader growth program rather than in isolation, because performance on the platform is heavily influenced by what is happening on your organic profile and across your other paid channels. If you want to see how TikTok fits into a full-funnel plan, our paid social media and organic social teams work alongside the same strategists.

Across Power Digital clients running a full-funnel TikTok strategy, meaning paid campaigns supported by consistent organic posting and a steady creative refresh cycle, we see an average of 1-9x incremental return on investment based on modeled ROAS analysis. The range is wide because outcomes depend on category, price point, creative volume, and how mature your existing paid social program is.

On timing, most accounts spend the first four to six weeks in a learning and testing phase where we are validating audiences, creative angles, and landing experiences. Meaningful efficiency gains typically show up after that initial cycle, with performance compounding as the creative library grows. We set expectations against your specific baseline during the audit rather than promising a universal timeline.

Both, and we generally recommend both. The brands winning on TikTok are not treating paid and organic as separate programs. Organic posting tells us which concepts and hooks resonate before we put budget behind them, and Spark Ads let us amplify high-performing organic and creator posts directly from their native handles, which almost always outperforms a traditional in-feed ad.

That said, we scope to what you need. Some clients bring us in strictly for TikTok ads management because they already have a strong in-house content team. Others hand us the full channel including community management and organic content calendars. We make a recommendation during the audit based on what you already have in place.

We answer this before you sign anything. Our free marketing audit looks at your current channel mix, customer acquisition costs, audience data, and competitive landscape to assess whether TikTok is likely to be incremental for you or whether your budget is better deployed elsewhere. We look specifically at whether your buyers are actually active on the platform, whether your product demonstrates well in short-form video, and whether your margins support the creative volume the channel requires.

We will tell you if the answer is no. If your growth constraint is conversion rate or retention rather than top-of-funnel reach, we would rather point you toward CRO or lifecycle work than sell you a channel that will not move your business. You can request the audit here.

We run TikTok programs across CPG, fashion and apparel, consumer services, healthcare, and B2B. Each has a dedicated division rather than a generalist team, which matters on TikTok specifically because creative strategy, compliance requirements, and what actually performs vary enormously between, for example, a supplement brand and a SaaS platform.

TikTok is not exclusively a consumer channel anymore. We have seen B2B brands drive qualified pipeline through founder-led and educational content, and regulated categories like healthcare succeed with carefully governed creative workflows. If you are in a category with advertising restrictions, we map the compliance requirements during onboarding rather than discovering them after a campaign gets rejected.

This is the single biggest reason brands underinvest in TikTok. Last-click attribution consistently undercounts the channel because discovery happens in-app and conversion happens somewhere else, often days later and often through branded search or direct traffic. Judging TikTok on platform-reported ROAS alone tells you the wrong story in both directions.

We measure it three ways: platform metrics for in-account optimization, incrementality testing to isolate what TikTok is actually causing rather than correlating with, and marketing mix modeling to understand its contribution alongside every other channel you run. All of it surfaces in nova, our proprietary platform, so you are looking at one source of truth instead of reconciling exports.

Power Digital engagements are scoped to the business rather than sold as fixed packages, so pricing depends on the services included, your media spend, and the volume of creative required. A paid-only TikTok engagement sits at the lower end. Adding organic management, creator sourcing, and ongoing video production increases scope and cost accordingly.

Agency fees are separate from your media budget, which is paid directly to TikTok. We provide a full scope and fee structure after the audit, so you are evaluating a real number tied to a real plan rather than a range pulled off a rate card. Request a free marketing audit to start that conversation.

There is no universal floor, but there is a practical one. TikTok’s algorithm needs enough conversion volume to exit the learning phase, and creative testing requires running multiple concepts simultaneously. Spend too thinly and you will not generate the signal needed to optimize, which produces a flat result that gets misread as “TikTok does not work for us.”

We size the budget against your target CPA and the number of creative variants we plan to test, then build in headroom for scaling what wins. If your available budget is not enough to test properly, we say so upfront and recommend either concentrating spend on fewer concepts or prioritizing a different channel in your paid media mix.

We create it. Our in-house creative team handles concepting, scripting, production, and editing for TikTok-native content, including UGC-style assets where we own the story rather than relying on whatever a creator happens to deliver. Creative volume is the primary performance lever on TikTok, so we build a production cadence into the engagement instead of treating assets as a one-time deliverable.

If you have existing brand assets, product footage, or an in-house content team, we use what you have and fill the gaps. Most engagements end up as a blend: brand-produced hero content, agency-produced performance variants, and creator-sourced UGC running together so there is always fresh material in rotation.

Yes. Our influencer marketing team handles creator identification, outreach, negotiation, contracting, content approvals, and usage rights, so you are not managing a spreadsheet of DMs. We vet for genuine audience alignment and engagement quality rather than follower count, because a creator with an engaged niche audience typically outperforms a larger, more generic one on conversion.

We also structure creator deals with paid amplification in mind from the start. Securing Spark Ads authorization and appropriate usage rights upfront means content that performs organically can immediately be put behind media budget, which is where most of the return on creator partnerships actually comes from.

Yes. TikTok Shop has changed the economics of the channel for consumer brands by collapsing discovery and purchase into a single session. We support shop setup and optimization, product listing and content strategy, affiliate creator programs, and live shopping activations, alongside the paid campaigns that drive traffic to them.

Because in-app commerce sits at the intersection of media and marketplace operations, we frequently run TikTok Shop alongside a brand’s broader marketplace strategy, including Amazon, so channel performance is evaluated against total commerce contribution rather than in isolation.

Onboarding starts with the audit and strategic plan, followed by account and pixel access, creative kickoff, and campaign build. Brands with existing TikTok accounts and usable creative can typically be live within a few weeks. Brands starting from zero, meaning new ad account, new creative, and new tracking setup, take longer, with creative production usually the gating factor rather than media setup.

Our onboarding follows the Power Circuit, our methodology for diagnosing, prioritizing, and sequencing growth work, so the first campaigns launch against a documented strategy instead of a best guess.

You will have a named strategist leading the account with specialists supporting across media buying, creative, and analytics. You are not handed off to a junior team after the pitch, and you are not routed through an account manager who has to relay every question to the people actually running your campaigns.

Cadence is set during onboarding and typically includes recurring calls, ongoing access to performance dashboards in nova, and formal reporting against the KPIs agreed at the outset. If something in the account needs your attention between check-ins, you hear about it then, not at the next monthly review.

Regularly. Some clients bring us in specifically for TikTok while another partner handles search or retail media, and others use us to build capability their internal team eventually takes over. We are comfortable in both models as long as ownership, access, and measurement are clearly defined from the start so nobody is optimizing against a conflicting target.

Where we push back is on fragmented measurement. If three partners are each reporting platform-attributed conversions, you are looking at the same revenue counted multiple times. We recommend a shared measurement framework even where we are not the agency of record, because a channel decision made on double-counted data is worse than no decision at all.