Email marketing strategies & automations to increase sales from your list.
Get full-service email marketing strategy and implementation that consistently and reliably churns out ROI.
Send your customers the only marketing emails they'll want to read.
Day in, day out, your customers are flogged with marketing emails all clawing for their attention. And where do most of them go? To the void of “unreads”. Or the trash. But it doesn’t have to be that way for yours.
If done right, email marketing can pull in an average ROI of 122% according to an eMarketer study. But “doing it right” is tough.
Luckily, you don’t need to know the difference between an “ugh, next” email and an “uh – YES” email. Because we do.
Nurture Leads From Warm to Hot
Build Trust and Credibility
Churn Out Sales Like a Machine
"Ever since I partnered up with Power Digital, our email marketing revenue has grown tremendously - increasing 10,000% year over year."
Cut the fluff and only get what your business needs for explosive revenue growth.
You’ll never be offered a cookie-cutter package or a service you don’t need. But here’s a taste of what’s possible:
Fully Stacked Email Campaign Creation
Targeted copy, polished design, and seamless coding.
Strategic Campaign Development
Carefully crafted marketing roadmaps that get results.
Turnkey Marketing Automation
Campaigns that nurture and segment your list on autopilot.
Frequently Asked Questions about Email Marketing
What is an email audit?
The Power Digital email audit is a crucial step in our methodology. Our team will perform a comprehensive review of all your previous campaigns and database to gain a deeper understanding of your current email marketing strategy. Specific elements of evaluation include a review of your current design and copy, email marketing tools, and database health. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your email marketing campaigns and grow your business. Whether you’re interested in email marketing for small business or for a large firm, we’ll help you secure new leads with targeted email strategies.
What is an ESP (email service provider)?
An email service provider (ESP) is a tool that can help you automate your email campaigns. Some of the most popular ESPs are MailChimp and Constant Contact. Each ESP has its own set of pros and cons so it can be difficult to determine which one is the best fit for you. The Power Digital team understands this and is ready to help walk you through your options. Choosing an ESP is crucial to the success of your email marketing campaigns—don’t leave it to chance.
What email service providers do you work with?
We will work with any and all ESPs. However, as part of our email marketing services, we will review your current ESP and make recommendations for changes if we think there might be a better fit available. Some of our favorites include MailChimp, Klaviyo, Pardot/Salesforce, HubSpot, and Bronto. Each is designed with a different business use-case in mind. For example, MailChimp may be better for small to medium sized businesses while Pardot is designed with enterprise business in mind.
What is an automated email?
Once upon a time, you had to send emails manually and, unfortunately, some marketers still live in this world. But now you don’t have to thanks to email automation! An automated email is any message automatically sent from your ESP triggered by a user’s action or inaction on your website. For example, you can send an email to a customer who visits your website, fills their cart and starts the checkout process, but does not complete their purchase. The possibilities are endless!
What is a broadcast email?
Broadcast, or promotional, email is a means of making a single announcement to many of your subscribers or users. This could be to communicate company updates such as a product release or an opportunity such as a holiday sale. While these are the emails most consumers deem to be junk or clutter in their inbox, our team can help you improve the readability of these types of email communications so your customers begin to value them rather than avoid them.
What does “list cleaning/hygiene” mean?
Much like it sounds, list cleaning or hygiene refers to the upkeep of your email list data. This includes ensuring email addresses are still active, that they have the right name and company attached to them, and that all who are on your list have not opted-out. This is critical for maintaining a positive reputation and delivering value to your customers. For example, poor list hygiene might result in an email being sent to a customer with the wrong name in the greeting making your customization a negative instead of a positive.
Do you buy email lists?
No, at Power Digital we do not buy email lists. Instead, we always have your customers and prospects opt-in to receive your inbound email marketing. This helps your brand maintain a positive reputation. Buying email lists and sending communications to people who may not want them will only hurt your branding and that is not something we want to perpetuate.
What metrics will you report on for email marketing?
The reporting and metrics of email marketing are an important part of continuous improvement for our team and yours. As such, we use the following metrics when reviewing performance:
- Open Rates
- Click Rates
- Deliverability Rates
- Unsubscribe Rates
- Revenue Generated
- Average Order Value
Each of these metrics tells us something different about the viability of your email marketing campaign and can help us make adjustments as needed.
"I consider Power Digital an extension of my marketing team and a trusted strategic advisor. I am grateful for their phenomenal level of customer service and for their efforts in helping us extend our reach and meet our goals."
"The addition of the Power Digital has had a marked impact on our *online presence and the strategies we use to reach our guests*. Their team has truly become an extension of our own and we’re able to work hand-in-hand to achieve our marketing objectives."
"I cannot speak highly enough about the support and results we have had from them. Our month on month organic growth has been steady and continuous. They presented visuals as well as strategy and we are now in the process of implementing their recommendations."
"I wish I would have found you guys years ago."
Here's how we turn your lackluster email marketing channel into your biggest money maker:
Before a contract is ever signed, we pop take a look under the hood with a detailed analysis of your email marketing software and strategy. You get an in-depth report on what’s working, what’s not, and what opportunities we’ve found for serious growth.
Next, we continue monitoring your current email efforts while cleaning and segmenting your list.
With this information, we’ll build a custom strategy designed to grow your list, increase your revenue, and reach your goals.
Now, we roll up our sleeves and really get to work.
Your email campaigns are written, designed, and launched according to plan.
Watch the revenue roll in while we continue tweaking, testing, and seeing how high we can push your bottom line.
Soon you’ll see why people say email marketing has the highest ROI of any channel.
Want the first two steps for free with zero commitment?
Marketing automation recommendations
to start you off with the best email automation tool for your unique needs.
Design, code, and copy analysis
to discover where there might be gaps and opportunities within your email marketing campaigns.
Broadcast Email Recommendations
to help you tap into extremely effective promotional email strategies.
to see how your current strategy is performing and how it could be better.
Deliverability and database health analysis
to see what data needs cleaning up for better performance down the road.