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Why Email Marketing Matters

Email marketing, when implemented appropriately, has the highest return on investment of any other digital channel. The trick is to send emails your prospects and customers actually want to read. Just like yours, their inboxes are inundated with hundreds of emails a day, most of which end up in the trash without ever being opened. But if you apply the right strategy and send relevant, valuable content in your emails your customers will be excited to see what you send them next.

At Power Digital, we have a team of email marketing experts that are ready to help you evaluate your email marketing strategy and make changes that will help you increase your conversion rates. Whether you need help with campaign development, content, design, automation or reporting our team has over 20  years of combined experience in producing superior marketing emails.

Strategy
Strategy

Sending an email blast sounds simple enough, but it turns out it is more complicated than it seems. Our team of experts will help you define a strategy that will yield results.

 Copywriting & Design
Copywriting & Design

Our team of copywriters will make sure the content in your emails is giving your customers what they need, and our designers will make it look good.

Automation Setup
Automation Setup

If you are still sending emails manually, you’re doing it wrong. We can help manage the technical setup for automated drip campaigns to increase your presence in your customers’ inboxes.

ESP Recommendations
ESP Recommendations

Finding the right email service provider is crucial for your email marketing strategy. Our team has used them all and can help find the best fit for you.

Quality Assurance & Email Coding
Quality Assurance & Email Coding

The last thing you want is to spend all your time writing impactful email copy and designing a beautiful layout only to have it display incorrectly when it appears in an inbox. Our team can ensure that the email is coded properly and displays correctly no matter what device or browser it is viewed on.

Database Hygiene & Segmentation
Database Hygiene & Segmentation

The heavy lifting of a great email marketing campaign happens in your database. By keeping the data clean and appropriately segmented, you will always be ready to launch a campaign using any segment whenever you want.

Our Process

STEP 1

Strategy Development

Our team will spend considerable time analyzing your current email marketing efforts while cleaning and segmenting your current lists. We will use this information to map out a strategy focused on improving or building your email automation and broadcast strategies.

STEP 2

Implementation

After we have a strategy in place, our team will begin implementing changes. This includes writing copy, designing, coding, and sending out emails to your lists.

STEP 3

High ROI Results

When using best practices, email marketing has the highest return on investment of any other channel. Once we begin implementing the changes, you can sit back and watch the revenue roll in.

Testimonials

Happy Clients

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Request a Free Email Marketing BlackBox Audit

At Power Digital, we create emails your customers actually want to read using high-quality content and design. You will like the results you see.  

What You Get From Our BlackBox Audit

1

Design, Code, and Copy Audit

Having a well-designed email that is correctly coded makes all the difference to your customers because it will be visually appealing. Follow that with relevant and valuable content, and they won’t be able to resist.

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2

Strategy Audit

Email marketing is more than just sending out mass communications. Developing a strategy using different types of campaigns and customizing emails is more effective.

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3

Broadcast Email Recommendations

Broadcast or promotional email gets a bad reputation but when done appropriately, it can be extremely effective. Our team knows the best practices for this type of email and can make custom recommendations for your business.

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4

Marketing Automation Recommendations

Finding the right marketing automation tool is a key decision as it will be difficult to change platforms later. Our team has experience with all the major tools and can help you find the best fit.

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5

Database Health

The quality of your email marketing campaigns depends on the health of your database. Cleaning up the data you have stored and ensuring its accuracy is key for performance down the road.

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Contact
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Request a Free Email Marketing BlackBox Audit

Our Services

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Frequently Asked Questions about Email Marketing

1

What is an email BlackBox audit?

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What is an email BlackBox audit?The Power Digital email audit is a crucial step in our methodology. Our team will perform a comprehensive review of all your previous campaigns and database to gain a deeper understanding of your current email marketing strategy. Specific elements of evaluation include a review of your current design and copy, email marketing tools, and database health. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your email marketing campaigns and grow your business. Whether you’re interested in email marketing for small business or for a large firm, we’ll help you secure new leads with targeted email strategies.
2

What is an ESP (email service provider)?

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What is an ESP (email service provider)?An email service provider (ESP) is a tool that can help you automate your email campaigns. Some of the most popular ESPs are MailChimp and Constant Contact. Each ESP has its own set of pros and cons so it can be difficult to determine which one is the best fit for you. The Power Digital team understands this and is ready to help walk you through your options. Choosing an ESP is crucial to the success of your email marketing campaigns—don’t leave it to chance.
3

What email service providers do you work with?

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What email service providers do you work with?We will work with any and all ESPs. However, as part of our email marketing services, we will review your current ESP and make recommendations for changes if we think there might be a better fit available. Some of our favorites include MailChimp, Klaviyo, Pardot/Salesforce, HubSpot, and Bronto. Each is designed with a different business use-case in mind. For example, MailChimp may be better for small to medium sized businesses while Pardot is designed with enterprise business in mind.
4

What is an automated email?

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What is an automated email?Once upon a time, you had to send emails manually and, unfortunately, some marketers still live in this world. But now you don’t have to thanks to email automation! An automated email is any message automatically sent from your ESP triggered by a user's action or inaction on your website. For example, you can send an email to a customer who visits your website, fills their cart and starts the checkout process, but does not complete their purchase. The possibilities are endless!
5

What is a broadcast email?

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What is a broadcast email?Broadcast, or promotional, email is a means of making a single announcement to many of your subscribers or users. This could be to communicate company updates such as a product release or an opportunity such as a holiday sale. While these are the emails most consumers deem to be junk or clutter in their inbox, our team can help you improve the readability of these types of email communications so your customers begin to value them rather than avoid them.
6

What does “list cleaning / hygiene” mean?

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What does “list cleaning / hygiene” mean?Much like it sounds, list cleaning or hygiene refers to the upkeep of your email list data. This includes ensuring email addresses are still active, that they have the right name and company attached to them, and that all who are on your list have not opted-out. This is critical for maintaining a positive reputation and delivering value to your customers. For example, poor list hygiene might result in an email being sent to a customer with the wrong name in the greeting making your customization a negative instead of a positive.
7

Do you buy email lists?

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Do you buy email lists?No, at Power Digital we do not buy email lists. Instead, we always have your customers and prospects opt-in to receive your inbound email marketing. This helps your brand maintain a positive reputation. Buying email lists and sending communications to people who may not want them will only hurt your branding and that is not something we want to perpetuate.
8

What metrics will you report on for email marketing?

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What metrics will you report on for email marketing?The reporting and metrics of email marketing are an important part of continuous improvement for our team and yours. As such, we use the following metrics when reviewing performance: Open Rates, Click Rates, Deliverability Rates, Unsubscribe Rates, Revenue Generated, Average Order Value. Each of these metrics tells us something different about the viability of your email marketing campaign and can help us make adjustments as needed.

Grow your Business

Request a Free Email Marketing BlackBox Audit

Power Digital is more than a marketing agency, we are a partner for your team. Our full-service email marketing team will manage every aspect of your campaign from development to reporting.