A content marketing agency that grows your brand awareness (and bottom line).
Attract and inspire a growing fanbase with inspiring and on-brand written content. When the value is unmistakable, choosing your brand just makes sense.
Win customers for life as the go-to brand in your category.
Many brands make consumers feel like a walking wallet surrounded by incessant ads.
Show them you care about their problems by solving them with quality content that informs, connects and entertains.
Power Digital develops content marketing strategies that intertwine search engine optimization, social media, email marketing, PR, and CRO and social media marketing strategies to create undeniable value for your target audience and increase your brand awareness.
Strengthen your entire customer experience from acquisition to nurture
Become an industry authority
Boost organic visits and revenue
"I wish I would have found you guys years ago."
Here’s a look at what’s possible for your custom content strategy.
Blog Post Creation
Long and short-form articles written, pitched and published for you.
Interactive Content Creation
Quizzes, calculators and quality content that provide value to your target audience in snackable, engaging formats.
Infographic Copy and Design
Attractive, insightful infographics that are simple to understand and inspire sharing.
Our content marketing approach:
Before a contract is ever signed, we dig into your business with a detailed appraisal. You get an in-depth report on what’s working, what’s not, and what opportunities we’ve found for serious, profitable growth.
We’ll develop a content marketing strategy to fill content gaps and satisfy the needs of your audience. This includes content types and topics, distribution channels, cadence, tools and reporting.
Our copywriters develop perspectives, compelling presentations, quizzes, forms and landing pages that build trust with your audience and attract leads. Then, our content marketing company manages the publication and promotion to make sure the right people find and experience your website content and take action, whether sharing, engaging or taking action to buy.
As you build an engaged audience, they’ll keep coming back for the value they’re receiving. Our human-centric content engine builds fresh content, consistently, creating loyalty and generating repeat purchases from your existing customers, and attracting new customers, too.
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Why Power Digital?
A specialized content strategy, thoughtfully executed by a dedicated digital marketing team focused on driving brand recognition and revenue growth.
Bespoke customer personas used for content creation that provides targeted value for the leads you need to attract.
Content integration into CRO, PR, search engine optimization, social media and paid search ads for the most profound revenue impact.
"They not only bring great strategies to the table focused around growing our businesses but also execute from A to Z and follow through on those initiatives allowing us to move fast and have experts across all aspects of our marketing."
"Power Digital's team has a diverse range of skill sets to support our needs and goals. They are very technical, leverage data driven approaches and have a strong understanding of content marketing & PR."
"First and foremost, they focus on your ROI. Rare is the agency that when you ask them to give you an estimate of the impact of their SEO efforts, will actually give you a percentage increase forecast and then proceed to exceed it."
"Power Digital is always looking for ways to help us improve our digital efforts and ensure our satisfaction. I consider Power Digital an extension of my marketing team and a trusted strategic advisor."
Frequently Asked Questions about Content
What is a content audit?
The Power Digital content audit is a crucial step in our methodology. Our team will perform a comprehensive review of all your current copy and promotions to develop a deep understanding of the current state of your content marketing strategy. Specific elements of evaluation include blog content, promotion techniques, competitive analysis, conversion points, and copy objectives. We will then use these findings to develop a robust strategic plan that will help increase the value of your website content and grow your business.
What is an infographic?
An infographic is a visual representation of information, data or other knowledge. It is intended to present information quickly and clearly for easy comprehension. They also help improve cognition of complex information since utilizing graphics is known to enhance our ability to see patterns and trends. In marketing, this can be an invaluable tool in helping your consumers understand and digest complicated concepts. Infographics also lend themselves nicely to social sharing which increases your brand awareness.unds, a content calendar is a detailed plan of when you will produce and publish your content. An effective content calendar will save you time and energy while keeping you organized and on track. It also
What is the difference between a long-form and short-form blog post?
The most obvious difference between long-form and short-form blog posts are their length. A long-form post is typically at least 1,200 words. A short-form blog post, on the other hand, is generally about 700 to 800 words. These two types of blog posts serve different purposes. Long-form blogs are written for SEO value and to help improve rankings. Comparatively, short-form posts are written to increase engagement or for posting to social and email channels.
What is a content calendar?
Just as it sounds, a content calendar is a detailed plan of when you will produce and publish your content. An effective content calendar will save you time and energy while keeping you organized and on track. It also helps you avoid content gaps and ensures you are producing new material regularly. At Power Digital, our content marketing agency help our clients create content calendars that address specific customer personas and content clusters to ensure that our digital strategy is covering all aspects of your business.
How does content marketing work?
In its most basic form, content marketing is simply the practice of publishing editorial, graphics, and video to attract, inform, and engage your target audience. The focus on content marketing is to offer your customers high-quality, targeted material that is both helpful and useful to them as opposed to pushing your products or services. Connecting with your customers in this way can help increase the trust they have in your business as well as brand recognition. More technically, generating quality content can also improve your SEO and generate high-quality leads.