Power Digital Acquires pirawna & uptickk: Introducing End-to-End Commerce

Power Digital Acquires pirawna & uptickk: Introducing End-to-End Commerce
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TikTok Shop Expertise, Elevated

uptickk has helped 100+ brands turn TikTok attention into measurable commerce – connecting creators, content, affiliates, paid media, and TikTok Shop into one growth engine.

By combining a TikTok-first approach with Power’s full performance ecosystem, we help brands turn platform culture into predictable, compounding sales.

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TikTok Shop Growth Built for the Future of Social Commerce

Power Digital’s multi-division capabilities give brands the precision of a niche partner with the scale of a modern performance agency.

At the center of the social commerce division sits uptickk. uptickk brings the boutique speed of a TikTok Shop–exclusive team, seamlessly integrated into Power’s enterprise-level capabilities in media, analytics, creative, CRO, and data science. The result is a unified growth engine that gives challenger brands, DTC leaders, and high-growth eCommerce companies both the specialization they need and the scale required to outperform.

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why uptickk?

TikTok Isn't Just Media
It's a Commerce Ecosystem.

Most agencies approach TikTok from one direction – content, influencers, or paid media. uptickk connects them.

Creator-Led

Build authentic demand through
influencers, affiliates, UGC, and
native-feeling content.

Performance-Powered

Amplify winning content through
spark Ads, paid traffic, testing,
and continuous optimization.

Commerce-Driven

Optimize the Shop, catalog
products, promotions, and conversion
experience behind that demand.

Data-Informed

Use performance signals to understand
what's converting, which creators are working,
and where the next growth opportunity exists.

The philosophy is simple: Optimize for conversion first. Traffic second.

The Strength of Power Digital's TikTok Shop Division

uptickk’s TikTok Shop foundation is fully embedded into how Power Digital supports the category. Their approach sharpens our strategies, strengthens execution, and accelerates outcomes for every social commerce brand we partner with.

As Power Digital's TikTok Shop Division, uptickk delivers:

TikTok Shop Setup & Management That Scales
Full-service shop optimization, catalog management, and platform strategy from launch day, backed by status as one of TikTok's original beta partner agencies.
Affiliate & Influencer Partnerships That Convert
Creator and affiliate programs built on tailored briefs, commission structures, and on-trend content, turning creators into a genuine sales channel, not just awareness.
High-Performance Paid Media
Spark Ads and platform advertising fine-tuned through rigorous testing, bid optimization, and real-time performance analysis to drive conversions and maximize ROI.
Full-Funnel Integration
TikTok Shop campaigns paired with broader marketing strategy to drive first-time traffic while retaining loyal customers well beyond the initial viral moment.

uptickk’s deep TikTok Shop mastery sits at the core of Power Digital’s social commerce expertise, making our platform offering stronger, sharper, and more specialized.

Why Choose Us

With uptickk’s TikTok Shop expertise connected to Power Digital’s technology, analytics, and cross-functional capabilities, brands benefit from clearer insights, stronger attribution, and a more intelligent performance engine.

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Precision Planning With The Omega Diagnostic

Opportunity mapping across 103 growth KPIs reveals where to spend, where to scale, and where to unlock incremental social commerce demand.

Precision Planning With The Omega Diagnostic
Unified Insights Through Omega

Power’s proprietary data warehouse connects TikTok Shop data, affiliate performance, paid signals, and attribution into a single, platform-ready source of truth.

Unified Insights Through Omega
Full-Funnel Creative & CRO Support

TikTok Shop strategies plug into a creative and optimization ecosystem engineered for conversion, trend-relevance, and scroll-stopping performance.

Full-Funnel Creative & CRO Support
Cross-Divisional Social Commerce Expertise

Media, influencer, SEO, analytics, lifecycle, CRO, creative, consulting, all aligned behind viral velocity, repeat purchase, and scalable growth.

Cross-Divisional Social Commerce Expertise

Power’s intelligence amplifies the strength of its TikTok Shop division, creating a performance system built for measurable, operationally aligned outcomes.

How We Work

What We Can Now Do Better Than Ever

With uptickk operating as Power Digital’s TikTok Shop division, brands gain access to a growth engine specifically designed for the speed and culture of modern social commerce.

Our Services
This unified system unlocks:

Higher-velocity sales growth through platform-native creative and creator partnerships

Smarter affiliate and influencer program management informed by real performance data

More accurate attribution grounded in true cross-channel shopper behavior

More efficient ad spend guided by testing, bid optimization, and multi-channel transparency

Creative that converts because it’s shaped by trend intelligence and platform psychology

Consistent, executive-ready reporting built to support founders, operators, and marketing teams

Let's Build a Smarter TikTok Shop Growth System Together

Whether you’re launching your first shop, scaling an affiliate program, or looking to turn viral moments into lasting revenue, we’re ready to guide your next stage of growth.

Talk to a TikTok Shop Strategist