Power Digital Acquires pirawna & uptickk: Introducing End-to-End Commerce Power Digital Acquires pirawna & uptickk: Introducing End-to-End Commerce
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Amazon Expertise, Accelerated

pirawna is Power Digital’s dedicated Amazon marketplace growth engine, bringing 10+ years of specialized Amazon and commerce expertise to Power’s full-funnel growth ecosystem.

By combining an Amazon-first approach with Power’s full performance ecosystem, we help brands dominate the marketplace with clarity, velocity, and scale.

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$1.4B+ in managed renevue
60%+ clients with record Prime Days
42+ clients sold for $10M+
40+ active best seller badges
35% higher sales per visitor

We don’t help brands compete.
We help them DOMINATE.

Power Digital’s multi-division capabilities give brands the precision of a niche partner with the scale of a modern performance agency.

At the center of the eCommerce division sits pirawna. pirawna brings the boutique aggression of an Amazon-exclusive team, seamlessly integrated into Power’s enterprise-level capabilities in media, analytics, creative, CRO, and data science. The result is a unified growth engine that gives challenger brands, category leaders, and high-growth eCommerce companies both the specialization they need and the scale required to outperform.

pirawna builds tailored growth strategies around each brand, category, competitive landscape, and business objective, then connects every marketplace lever needed to turn that strategy into growth.

No one-size-fits-all playbooks. No set-it-and-forget-it management. No waiting for performance to decline before taking action.

Just relentless, proactive marketplace growth.

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WHAT WE DO

What Makes Amazon Strategy Different

Amazon brands don’t need generic marketing. They need a partner who understands:

Catalog, listing, and
backend optimization at scale

From discoverability to conversion,
we optimize every layer that drives
organic and paid growth.

Advanced PPC and DSP
strategy built for share-of-shelf

Data-driven media strategies designed
to increase visibility, capture demand,
and grow market share

Competitor targeting and
branded-traffic capture

We win the high-intent moments
by reaching shoppers
your competitors can't.

Inventory, demand planning,
and FBA operations

Proactive planning and operational
excellence to prevent stockouts, reduce waste
and improve cash flow.

Prime Day, seasonal, and
launch-cycle dynamics

Battle-tested strategies for the
moments that matter most
to your growth.

Exit readiness, valuation, and
long-term brand equity

We build brands with the data,
systems, and performance history
that drive long-term value.

Our unified team blends category expertise with powerful data systems, giving Amazon brands the clarity and confidence to make smarter decisions and scale efficiently.

Proof in Performance

Beyond just management, we drive results

70%
increase in Prime Day sales YoY
Celebrity and Influencer Collabs for Explosive Prime Day Results
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520%
Revenue Growth
Combining TikTok and Amazon Strategies for 520% Revenue Growth
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14x
Subscriptions
14x Subscriptions for a Health Supplement Brand
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The Strength of Power Digital's Amazon Division

pirawna’s Amazon foundation is fully embedded into how Power Digital supports the category. Their approach sharpens our strategies, strengthens execution, and accelerates outcomes for every eCommerce brand we partner with.

As Power Digital's Amazon Division, pirawna delivers:

Amazon Advertising That Outpaces the Competition
Advanced PPC and DSP strategy engineered to shave branded traffic off competitors and win share-of-shelf — while everyone else plays defense.
Full-Service Account Management
Hands-on, single-digit account-to-manager ratios covering catalog health, listing optimization, and backend cleanup so brands never lose visibility to preventable errors.
Launch & Account Setup Built to Scale
End-to-end onboarding, from new seller setup to catalog architecture, engineered for brands moving from zero to their first million and beyond.
Inventory & Demand Planning Precision
Forecasting and FBA management that prevents stockouts, stabilizes flow, and keeps growth from outrunning supply.

pirawna’s deep Amazon mastery sits at the core of Power Digital’s eCommerce expertise — making our marketplace offering stronger, sharper, and more specialized.

Why Choose Us

With pirawna’s Amazon expertise connected to Power Digital’s technology, analytics, and cross-functional capabilities, brands benefit from clearer insights, stronger attribution, and a more intelligent performance engine.

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Precision Planning With Omega Diagnostic

Opportunity mapping across 103 growth KPIs reveals where to spend, where to scale, and where to unlock incremental marketplace share.

Precision Planning With Omega Diagnostic
Unified Insights Through Omega

Power’s proprietary data warehouse connects Amazon Ads data, catalog metrics, inventory signals, and attribution into a single, marketplace-ready source of truth.

Unified Insights Through Omega
Full-Funnel Creative & CRO Support

Amazon growth strategies plug into a creative and optimization ecosystem engineered for conversion, differentiation, and shelf-stopping power.

Full-Funnel Creative & CRO Support
Cross-Divisional Social Commerce Expertise

Media, retail media, SEO, analytics, lifecycle, CRO, creative, consulting, all aligned behind sales velocity, share-of-shelf, and scalable exits.

Cross-Divisional Social Commerce Expertise

Power’s intelligence amplifies the strength of its Amazon division, creating a performance system built for measurable, operationally aligned outcomes.

How We Work

What We Can Now Do Better Than Ever

With pirawna operating as Power Digital’s Amazon division, brands gain access to a growth engine specifically designed for the complexity of modern marketplace competition. This unified system unlocks:

Our Services
This unified system unlocks:

Higher-velocity sales growth through platform-native creative and creator partnerships

Smarter affiliate and influencer program management informed by real performance data

More accurate attribution grounded in true cross-channel shopper behavior

More efficient ad spend guided by testing, bid optimization, and multi-channel transparency

Creative that converts because it’s shaped by trend intelligence and platform psychology

Consistent, executive-ready reporting built to support founders, operators, and marketing teams

Let's Build a Smarter Amazon Growth System Together

Whether you’re launching your first listing, scaling toward your next exit, or looking to outpace the competition on the shelf, we’re ready to guide your next stage of growth.

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