Power Digital Acquires pirawna & uptickk: Introducing End-to-End Commerce

Power Digital Acquires pirawna & uptickk: Introducing End-to-End Commerce

Vertical-First Growth. Enterprise Resources.

Built by experts who live in your industry and powered by Omega, our AI operating system, designed to drive smarter growth.

Healthcare partners

  • Healthcare brand
  • Healthcare brand
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  • Healthcare brand
  • Healthcare brand
  • Healthcare brand
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  • Healthcare brand
  • Healthcare brand
  • Healthcare brand
  • Healthcare brand
  • Healthcare brand
  • Healthcare brand
  • Healthcare brand
  • Healthcare brand
  • Healthcare brand
  • Healthcare brand
  • Healthcare brand
  • Fashion brand
  • Fashion brand
  • Fashion brand
  • Fashion brand
  • Fashion brand
  • Fashion brand
  • Fashion brand
  • Fashion brand
  • Fashion brand
  • Fashion brand
  • Fashion brand
  • Fashion brand
  • Fashion brand
  • Fashion brand
  • Fashion brand
  • Fashion brand
  • Fashion brand
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  • Fashion brand
  • Fashion brand
  • Fashion brand
  • Fashion brand
  • Fashion brand
  • Fashion brand
  • Fashion brand
  • Fashion brand
  • Fashion brand
  • Fashion brand
  • B2B brand
  • B2B brand
  • B2B brand
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  • B2B brand
  • B2B brand
  • CPG brand
  • CPG brand
  • CPG brand
  • CPG brand
  • CPG brand
  • CPG brand
  • CPG brand
  • CPG brand
  • CPG brand
  • CPG brand
  • CPG brand
  • CPG brand
  • CPG brand
  • CPG brand
  • CPG brand
  • CPG brand
  • CPG brand
  • CPG brand
  • Lifestyle brand
  • Lifestyle brand
  • Lifestyle brand
  • Lifestyle brand
  • Lifestyle brand
  • Lifestyle brand
  • Lifestyle brand
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  • Lifestyle brand
  • Consumer Services brand
  • Consumer Services brand
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Why Power

Growth Decisions Only Make Sense in Context

Customer behavior, buying cycles, regulatory constraints, demand ceilings, and measurement realities change by industry. Those nuances can’t be learned part-time or applied second-hand.

That’s why Power Digital pairs strategists who live and breathe your category with Omega, our AI operating system, built on a decade of real marketing performance and trained on proprietary data no public model has ever seen.

Every account gets dedicated vertical expertise plus enterprise-grade intelligence grounded in what actually moves growth, for faster decisions and stronger outcomes.

Talk to a growth expert
B2B
When we partnered with Power Digital, our goal was to diversify new customer revenue channels. Through strategic testing and rapid iteration, the team uncovered a high-performing new channel and drove efficiencies that fueled steady quarter-over-quarter growth. By Q4 2025, we achieved 99% of our target. That kind of momentum doesn’t happen by accident.
Jonna Demeo Director of Marketing Crestline
CPG
Power Digital transformed how we think about media efficiency. In 2025, they helped us drive Chocolate World foot traffic 10% above our goal with 12% less spend, while our DTC program surpassed its MER target by 105% and generated 83% more revenue than projected. The results speak for themselves.
Laura Renaud | Matt Hojsik Senior Manager, Integrated Marketing Communications | DTC Ecommerce Marketing Manager Hershey
Lifestyle
Working with Power Digital has been a transformative step forward for our business. Their team brought sharp strategic clarity and operational discipline to our Paid Social program, helping us scale aggressively while maintaining strong profitability. What stood out most was their ability to build a durable foundation — tight measurement, smarter creative testing, and a clear roadmap for sustainable growth. The results have been meaningful, but even more encouraging is the structure and confidence we now have moving forward. They've positioned us not just for short-term wins, but for long-term success.
Mike Wagner Chief Marketing Officer Rugs Direct
Consumer Services
The Power team has proven to be a valued partner in our full funnel student enrollment journey. Their commitment to understanding our needs and delivering data-backed solutions has led to a notable increase in converted leads ready for enrollment while reducing our blended acquisition costs. Our account team is seen as an extension of our business and their impact is critical to our success.
Aaron Edgell Chief Marketing Officer Alliant International University
Fashion
Power Digital has been a truly valued partner to Loveshackfancy, bringing a thoughtful, brand-first approach alongside strong performance expertise. From the moment they came on board, their team made immediate, high-impact changes that quickly drove meaningful growth and helped us deliver against our financial and customer goals. They’ve continued to evolve with us—remaining agile, collaborative, and deeply invested in our success—making them an invaluable partner as we scale.
Stacey Warshaw Head of Digital Marketing & Ecommerce LoveShackFancy
Healthcare
We turned to Power for an outside perspective on our DTC e-commerce business. Their thoughtful, consultative approach not only fixed inefficiencies and gave us fresh insights, but also delivered a comprehensive plan, from collaborating on strategy to tactical plans and execution. As a direct result, we’ve driven incremental revenue through media investments, all while maintaining flat marketing spend year-over-year. Additionally, Power played a key role in upskilling and sharpening our internal stakeholders, leading to improved KPIs across Paid, Owned, and Earned channels.
Mark Evans SVP Digital Careismatic Brands
The Power Digital System

Boutique Expertise. Enterprise Intelligence.

The brands pulling away aren't outspending competitors, they're operating with better intelligence. That's the difference between having an agency and having a system built for your category.

  • Strong
  • Partial
  • Not present
Vertical expertise
Boutique Channel depth
Enterprise Scale & data
Power Digital All of the above
Deep vertical specialization
Playbooks refined 8+ years
Cross-industry benchmarks
Knowledge compounds over time
AI agents built per vertical
Bespoke AI builds per client
Creative performance tied to customer LTV
Proprietary AI Operating System
Incrementality testing
Media mix modeling
P&L analysis & scenario forecasting
Business outcome accountability
1 of 3
Full-Funnel Growth Marketing

We're strongest before and afterexecution. Not just during it.

Most agencies only show up for the middle. Power Digital's value starts before you spend a dollar and doesn't stop when the campaign ends.

Before

  • Consulting
  • GTM Strategy
  • Media Planning
  • Persona Dev

During

  • Amazon
  • Programmatic
  • Google Ads
  • Creative Strat
  • CRO
  • TikTok
  • Creative
  • Content
  • Brand + Design
  • Lifecycle
  • Paid Social
  • Public Relations
  • Organic Social
  • Influencer
  • Affiliate
  • SEO

After

  • Data Intelligence
  • Data Infra
  • Incrementality
  • MMM + MarSci

Before

  • GTM Strategy
  • Media Planning
  • Persona Dev

During

  • Amazon
  • Programmatic
  • Google Ads
  • Creative Strat
  • CRO
  • TikTok
  • Creative
  • Content
  • Brand + Design
  • Lifecycle
  • Paid Social
  • Public Relations
  • Organic Social
  • Influencer
  • Affiliate
  • SEO

After

  • Data Intelligence
  • Data Infra
  • Incrementality
  • MMM + MarSci

Before

  • Consulting
  • GTM Strategy
  • Media Planning
  • Persona Dev

During

  • Amazon
  • Programmatic
  • Google Ads
  • Creative Strat
  • CRO
  • TikTok
  • Creative
  • Content
  • Brand + Design
  • Lifecycle
  • Paid Social
  • Public Relations
  • Organic Social
  • Influencer
  • Affiliate
  • SEO

After

  • Data Intelligence
  • Data Infra
  • Incrementality
  • MMM + MarSci

Before

  • Data Infra
  • GTM Strategy
  • Media Planning
  • Persona Dev
  • Forecasting

During

  • Amazon
  • Programmatic
  • Google Ads
  • Creative Strat
  • CRO
  • TikTok
  • Creative
  • Content
  • Brand + Design
  • Lifecycle
  • Paid Social
  • Public Relations
  • Organic Social
  • Influencer
  • Affiliate
  • SEO

After

  • Data Intelligence
  • Incrementality
  • MMM + MarSci

Before

  • Consulting
  • GTM Strategy
  • Media Planning
  • ICP Dev
  • ABM Dev
  • CRM Setup
  • TAM Mapping

During

  • Paid Social
  • Programmatic
  • Google Ads
  • Creative Strat
  • SEO
  • Content
  • CRO
  • Creative
  • Lifecycle
  • Organic Social
  • Marketing Ops
  • Brand + Design
  • Sales Enablement

After

  • Data Intelligence
  • Data Infra
  • Incrementality
  • MMM + MarSci

Before

  • Consulting
  • GTM Strategy
  • Media Planning
  • ICP Dev
  • ABM Dev
  • CRM Setup
  • TAM Mapping

During

  • Paid Social
  • Creative
  • Programmatic
  • Lifecycle
  • Google Ads
  • Organic Social
  • Creative Strat
  • Marketing Ops
  • SEO
  • Brand + Design
  • Sales Enablement
  • Content
  • CRO

After

  • Data Infra
  • Incrementality
  • MMM + MarSci
  • Data Intelligence
AI-Native

Power Digital is an AI-native growth marketing agency.

We pair world class vertical experts with Omega, our AI operating system, giving every account the benefit of dedicated vertical expertise and enterprise intelligence.

Explore our technology
Live across every account
Proprietary AI

Omega monitors every account, surfaces the next best move, and executes approved actions in real time.

Backed by Iris, our proprietary intelligence layer, it gives every strategist the context to move faster and smarter.
Our Divisions

Our Industry Divisions

Each division is staffed by experts who operate exclusively within that category.

Why Divisions Are Stronger Inside Power Digital

Industry expertise is powerful. Shared intelligence makes it stronger.

This structure allows experts to go deeper — without becoming siloed.

Power Digital divisions combine:

  • Dedicated practitioners who stay in their category
  • A shared data and strategy foundation
  • Continuous learning that compounds over time
  • Omega captures patterns across industries
Brand Proof

Built to Scale Specialized Growth.

$23B TRANSACTIONS
250+ BRANDS SCALED
21% AVERAGE YOY GROWTH
2.5X MORE GROWTH THAN INDUSTRY STANDARD
Work With Power

Who This Model Is Built For

This model works best for organizations that want: Beyond Generic Agencies Industry Experts Real-Market Strategy Decision Quality

Start With Context. End With Confidence.

Explore your division to see how Power Digital experts apply a shared growth system to your industry — or talk with a specialist about your growth challenges.

Talk to a Growth Expert