Customer profitability
Portfolio avg. LTV:CAC ratio
3.8×
Best performing channel
Organic · 8.2×
LTV
CAC
LTV:CAC →
Organic
8.2×
LTV:CAC
Lifecycle
5.6×
LTV:CAC
Search
2.4×
LTV:CAC
Social prospecting
1.4×
LTV:CAC
Social video
1.2×
LTV:CAC
Organic and Lifecycle
produce customers worth 4–6× more than they cost to acquire. Reducing $40K/wk of underperforming Social prospecting spend and redirecting toward higher-LTV:CAC channels improves blended LTV:CAC by
0.6×
.