These days, it seems like small boutique agencies are popping up everywhere. Many brands like to partner with smaller agencies because they are highly specialized and will usually have a senior team member working on their account.
And while these are some great perks, working with small agencies is not a good fit for all brands. Oftentimes, smaller agencies sell “cookie cutter” marketing plans to all companies they work with regardless of that brand’s individual needs and goals.
Working with a smaller agency is also risky due to the fact that they often lack the tools, experience, and data needed to truly get exceptional results for their clients.