Power Digital Announces Ben Dutter as Company’s Chief Strategy Officer
SAN DIEGO – (November 1, 2023) – Power Digital, a leading tech-enabled full-service digital marketing firm that utilizes data, analytics, and proprietary technology to drive growth for brands, announces today the promotion of Ben Dutter as Power Digital’s Chief Strategy Officer, who previously held the position of Senior Vice President of Strategy.
As the Chief Strategy Officer, Dutter will lead overall company strategy across business development, product development, and mergers & acquisitions, to help Power Digital achieve its strategic vision. He will also continue to oversee the evolving and maturing of the company’s Strategy Division, which he previously created to help guide client strategy, media planning and measurement.
“Ben has been an integral piece in shaping how we continue to drive value and transparency into growth marketing, while also serving as a key stakeholder in the development of nova Intelligence, our proprietary marketing intelligence application that empowers marketers with the information they need to rapidly scale,” said Jeff Mason, CEO of Power Digital. “He is a great leader and somebody that I like to say is a ‘pragmatic visionary.’ I am certain that there is no better person to lead strategy at Power Digital.”
Dutter’s impact at Power Digital has been invaluable since he joined the team in 2021. He instituted the firm’s measurement framework and focus around incrementality and affecting business outcomes, and also played a significant role in the evolution of the company during and following the close of Power Digital’s acquisition to Court Square Capital Partners. Prior to Power Digital, Dutter was the Director of Media Planning and Strategy at 3Q Digital, where he oversaw cross-channel strategy and implementation, working with enterprise-level clients on global accounts.
“What I admire most about Power Digital is our unwavering commitment to our values, and willingness to go the extra mile for our people and our clients,” said Dutter. “It is a true meritocracy – we strive for the betterment of our team, which is shown through our many long-time staff members who have grown alongside the company. As strategic advisors, we have generated billions in revenue for our clients, and I am thrilled to lead the team forward furthering our impact.”
ABOUT POWER DIGITAL:
Power Digital is a leading, data-driven performance marketing company that is nationally recognized for its ability to combine the best of art and science. As a tech-enabled full-service firm, the company offers integrated strategy at the intersection of brand and performance marketing. Power Digital is hyper-focused on helping brands scale revenue and increase profits by using their 1st party data and Power Digital’s data warehouse to guide strategy, ultimately driving irrefutable value for clients. Unique to Power Digital is its proprietary, machine-learning platform SPRnova™ which can analyze any business’s growth opportunities with a corresponding roadmap of how to execute and track progress across every marketing channel. Leveraging its team of the nation’s leading strategists, creatives, data scientists, and technologists, Power Digital provides scalable and tangible marketing solutions for each stage of the funnel and for every milestone of the customer journey.
ABOUT COURT SQUARE CAPITAL PARTNERS:
Court Square is a middle market private equity firm with over 40 years’ experience in the industry. Since 1979, Court Square has completed over 245 platform investments, helping Founders, Families, and Manager-owners to develop their companies into leaders in their respective markets. Court Square invests in companies that have compelling growth potential in the industrial, business services, healthcare, and tech and telecom sectors. Court Square has $7.4 billion of assets under management and is based in New York, N.Y. For more information on Court Square, please visit www.courtsquare.com.