Power Digital Expands International Footprint, Acquiring Leading Lifecycle Marketing Firm Chronos
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Press Release
The Addition to Power Digital will Provide Clients with Speed-to-Market and International Reach across Brand Recognition and Revenue-Generating Marketing Services
October x, 2022 — Power Digital, the leading tech-enabled growth marketing firm—today announces the acquisition of lifecycle marketing champion Chronos, headquartered in Singapore. This acquisition is the latest development in Power Digital’s mission to grow their portfolio of integrated marketing services that drive brand awareness and revenue growth for emerging, mid-market and rapid-growth brands. This marks Power Digital’s first international acquisition––with 80 new team members––growing the organization’s headcount to nearly 650 strategic, consultative marketers, creatives, data scientists and technologists worldwide.
“In today’s unpredictable economy, marketing across the full customer lifecycle is becoming increasingly crucial. It requires best in class strategy and execution with major velocity, and Chronos is one of the top marketing leaders helping brands achieve impactful results in this space. They are an incredibly strong addition to our team, providing even more depth at each stage of the customer journey,” said Grayson Lafrenz, CEO of Power Digital. “Partnering with their founders Joshua Chin and Louis Teo will elevate our ability to scale how our clients nurture their customers and increase lifetime value, opening the door for more aggressive growth initiatives with more valuable customers.”
Chronos has established itself as a global leader in helping eCommerce brands grow through targeted lifecycle marketing solutions that cultivate sales and loyalty with offerings such as email, SMS, app & web push, social media and Shopify store management. With a hub in Singapore, talent based across Asia and Europe, and a client base across international markets, Chronos has generated over $200M in revenue across their portfolio of 400+ brands.
“We are thrilled to further grow and expand our offerings into full service integrated marketing,” said Chronos CEO, Joshua Chin. “Power Digital is a great cultural fit, and their strategic approach aligns with our core way of thinking. We could not be more excited about this partnership and our future together.”
The integration will give new team members and clients access to Power Digital’s proprietary technology platform nova. With over 85 million data points, nova’s forecasting feature and corresponding roadmap highlights what’s working, what’s not, and defines where marketing dollars will be most effective in driving that growth.
“By being part of Power Digital’s platform, we will be able to enable scale, agility and speed for our clients around the world,” shared Chronos COO and co-founder, Louis Teo.
Power Digital continues to grow rapidly and was recently ranked in Inc. 5000’s list for companies winning in a challenging and unpredictable global landscape––seeing 412% year-over-year growth and a 91% client and team retention rate. Power Digital also took home Adweek’s Fastest Growing Company award and was named in Inc.’s Best Places to Work.
This is the firm’s fifth acquisition since 2019.
ABOUT POWER DIGITAL:
Power Digital is a tech-enabled growth firm––at the intersection of marketing, consulting & data intelligence––igniting revenue and brand recognition for leading and emerging companies around the world.
At the heart is proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, Power Digital’s dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. Discover more at PowerDigital.com.