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The Power Blog: A sneak peek of the future.

Discover insight-rich posts about the latest trends in digital marketing and consumer insights for brands. The Power Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next.

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Reaching New Heights: How Fashion Brands Can Diversify Their Media Mix for Sustainable Growth

Tara Johnson | May 12, 2025

Reaching New Heights: How Fashion Brands Can Diversify Their Media Mix for Sustainable Growth

10 Costly CPG Marketing Pitfalls and How Growth Brands Avoid Them

Tara Johnson | May 12, 2025

10 Costly CPG Marketing Pitfalls and How Growth Brands Avoid Them

Competing with Celebrity Beauty Brands: How Influencer Marketing Can Help Your Brand Stay Ahead

Tara Johnson | May 6, 2025

Competing with Celebrity Beauty Brands: How Influencer Marketing Can Help Your Brand Stay Ahead

Navigating Economic Shifts: How Tariffs and Interest Rates Impact Your Home Services Business

Tara Johnson | May 6, 2025

Navigating Economic Shifts: How Tariffs and Interest Rates Impact Your Home Services Business

Fashion Creative: Tailoring Campaigns to Maximize Conversions and LTV

Tara Johnson | May 5, 2025

Fashion Creative: Tailoring Campaigns to Maximize Conversions and LTV

Maximizing Efficiency and Volume for Beauty Brands: Achieving Profitable Scale Despite Pending Tariffs

Tara Johnson | May 5, 2025

Maximizing Efficiency and Volume for Beauty Brands: Achieving Profitable Scale Despite Pending Tariffs

The Loyalty Dilemma: How Fashion Brands Can Break Free from Discount-Driven Growth

Tara Johnson | April 10, 2025

The Loyalty Dilemma: How Fashion Brands Can Break Free from Discount-Driven Growth

Hooked on Loyalty: How to Keep Customers Coming Back with LRFM Analysis

Tara Johnson | April 10, 2025

Hooked on Loyalty: How to Keep Customers Coming Back with LRFM Analysis

How to Drive Growth on Social Media in 2023

Power Digital | December 21, 2022

How to Drive Growth on Social Media in 2023

How to Drive E-commerce Growth With Meta’s New Advantage+ Shopping Feature

Power Digital | November 10, 2022

How to Drive E-commerce Growth With Meta’s New Advantage+ Shopping Feature