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The Power Blog: A sneak peek of the future.

Discover insight-rich posts about the latest trends in digital marketing and consumer insights for brands. The Power Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next.

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Connected TV Marketing Strategies: CTV Advertising Examples

Tara Johnson | November 8, 2025

Connected TV Marketing Strategies: CTV Advertising Examples

Choosing the Best CTV Advertising Platform for Your Brand

Tara Johnson | November 8, 2025

Choosing the Best CTV Advertising Platform for Your Brand

Rethinking Buy with Prime: When It Does Work for CPG Brands

Tara Johnson | November 8, 2025

Rethinking Buy with Prime: When It Does Work for CPG Brands

Consumers Are Becoming More Selective—How D2C Fashion Brands Can Still Unlock Growth

Tara Johnson | November 7, 2025

Consumers Are Becoming More Selective—How D2C Fashion Brands Can Still Unlock Growth

Top Incrementality & Measurement Solutions for CPG

Tara Johnson | October 24, 2025

Top Incrementality & Measurement Solutions for CPG

Growth-Stage CPG Brands: How to Align Media Metrics with Board-Level Performance KPIs

Tara Johnson | October 21, 2025

Growth-Stage CPG Brands: How to Align Media Metrics with Board-Level Performance KPIs

The Anti-Churn Playbook: How to Keep Customers in a Post-Promo Era

Tara Johnson | October 17, 2025

The Anti-Churn Playbook: How to Keep Customers in a Post-Promo Era

Fashion Brands Are Starting to Feel the Tariff Squeeze—Here’s How to Protect Profitability

Tara Johnson | October 16, 2025

Fashion Brands Are Starting to Feel the Tariff Squeeze—Here’s How to Protect Profitability

Why Your Previous Agency Couldn’t Scale Your CPG Business

Tara Johnson | October 16, 2025

Why Your Previous Agency Couldn’t Scale Your CPG Business

From Wholesale to DTC: Navigating the Fashion Brand Channel Shift

Tara Johnson | October 15, 2025

From Wholesale to DTC: Navigating the Fashion Brand Channel Shift
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