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INSIGHTS

The Power Blog: A sneak peek of the future.

Discover insight-rich posts about the latest trends in digital marketing and consumer insights for brands. The Power Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next.

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B2B Influencer Marketing: The Overlooked Growth Lever B2B Brands Need

Tara Johnson | January 23, 2026

B2B Influencer Marketing: The Overlooked Growth Lever B2B Brands Need

Customer Retention Marketing Strategies That Boost Lifetime Value

Tara Johnson | January 23, 2026

Customer Retention Marketing Strategies That Boost Lifetime Value

How to Rank on ChatGPT: 7 Tips & Strategies

Tara Johnson | January 23, 2026

How to Rank on ChatGPT: 7 Tips & Strategies

How to Rank on Perplexity: 8 Tips & Strategies

Tara Johnson | January 22, 2026

How to Rank on Perplexity: 8 Tips & Strategies

CRO + AI: Strategies Driving Higher Conversion

Tara Johnson | January 22, 2026

CRO + AI: Strategies Driving Higher Conversion

The Hidden Cost of Programmatic Ad Fraud: How to Protect Your Brand

Tara Johnson | January 22, 2026

The Hidden Cost of Programmatic Ad Fraud: How to Protect Your Brand

How AI is Revolutionizing Programmatic Advertising in 2026

Tara Johnson | January 19, 2026

How AI is Revolutionizing Programmatic Advertising in 2026

CPG Marketing & Advertising Trends: How Leading Brands Are Winning in 2026

Tara Johnson | January 17, 2026

CPG Marketing & Advertising Trends: How Leading Brands Are Winning in 2026

What Hundreds of Ecommerce Brands Revealed: Power Digital’s Cyber 5 Portfolio Analysis

Tara Johnson | December 11, 2025

What Hundreds of Ecommerce Brands Revealed: Power Digital’s Cyber 5 Portfolio Analysis

Geo Matters: The Geo Growth Gap Percent (G3%) Metric Fashion Brands Are Using to Unlock Growth

Tara Johnson | November 21, 2025

Geo Matters: The Geo Growth Gap Percent (G3%) Metric Fashion Brands Are Using to Unlock Growth