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The Power Blog: A sneak peek of the future.

Discover insight-rich posts about the latest trends in digital marketing and consumer insights for brands. The Power Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next.

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How to Use TikTok for Affiliate Marketing

Tara Johnson | October 20, 2025

How to Use TikTok for Affiliate Marketing

Organic Social vs. Paid Social Media: Which You Need

Tara Johnson | October 17, 2025

Organic Social vs. Paid Social Media: Which You Need

Should You Pause Testing in Q4? Here’s When to Push, When to Hold

Tara Johnson | October 10, 2025

Should You Pause Testing in Q4? Here’s When to Push, When to Hold

Why Early Customer Acquisition Is the Key to Holiday Success

Tara Johnson | October 9, 2025

Why Early Customer Acquisition Is the Key to Holiday Success

How to Leverage Influencer Marketing to Reach Audiences Meta No Longer Allows

Tara Johnson | September 22, 2025

How to Leverage Influencer Marketing to Reach Audiences Meta No Longer Allows

How to Use Social Media Marketing for eCommerce

Power Digital | August 20, 2025

How to Use Social Media Marketing for eCommerce

How Fashion Brands Can Evolve Legacy Positioning to Attract Gen Z and Retain Core Customers

Tara Johnson | July 23, 2025

How Fashion Brands Can Evolve Legacy Positioning to Attract Gen Z and Retain Core Customers

Paid Search vs. Paid Social: Use Cases for Each

Tara Johnson | June 8, 2025

Paid Search vs. Paid Social: Use Cases for Each

11 Paid Social Strategies Proven to Work

Tara Johnson | June 7, 2025

11 Paid Social Strategies Proven to Work

Paid Social Best Practices for 2025: Maximizing Ad Performance and Budget Efficiency

Tara Johnson | June 7, 2025

Paid Social Best Practices for 2025: Maximizing Ad Performance and Budget Efficiency