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The Power of Video Content in Consumer Services Marketing: How to Influence Buyer Decisions in 2025

by Kylie Carrasco

Video content continues to reign as one of the most powerful tools in marketing, especially for businesses in consumer services. Whether you’re offering home repair, healthcare, wellness, or other services, video allows you to connect with your audience in ways that traditional advertising simply can’t. 

By leveraging video, you can engage potential customers, educate them on your services, and ultimately influence their purchasing decisions. But how exactly can consumer services businesses harness the power of video in today’s competitive landscape? Let’s dive into the strategies and best practices that will help your business thrive in 2025.

The Impact of Video Content in Consumer Services Marketing

The key to understanding the power of video lies in its ability to humanize your brand and provide a visual and emotional connection that text or images alone can’t deliver. Whether it’s explaining complex services in a digestible format or showcasing your company’s culture and values, video is an incredibly effective way to convey trust and credibility. According to recent studies, over 70% of consumers prefer watching a short video to learn more about a product or service, which makes it an essential component of your marketing strategy.

In consumer services, where building trust is crucial, videos enable you to show your expertise, transparency, and approachability. They allow your potential customers to visualize how your services can benefit them, whether it’s a home repair business showing before-and-after transformations or a wellness brand offering fitness tips. This not only informs customers but also establishes a sense of familiarity and influence, making them more likely to convert.

Short-Form Videos: The Key to Quick Engagement

Short-form videos, typically ranging from 15 seconds to one minute, have become the go-to format for capturing attention in an age where consumers’ attention spans are shrinking. Platforms like TikTok, Instagram Reels, and YouTube Shorts have made short-form video content highly popular—and for good reason. These quick, punchy videos allow businesses to share valuable insights, tips, or demonstrations in a highly engaging and digestible format.

For consumer services businesses, short-form videos can be particularly effective for introducing a service, answering frequently asked questions, or showcasing customer success stories. For example, a home repair business can create a 30-second video explaining how to fix a common issue like a leaky faucet. A fitness brand can share quick workout tips or healthy recipe ideas in a reel. The goal is to keep it simple and actionable while giving viewers just enough value to encourage them to learn more about your services.

Best Practices:

  • Focus on one key message or tip per video.
  • Use a clear, concise call-to-action (CTA), encouraging viewers to reach out for more information or schedule a service.
  • Keep it visually engaging—use bright lighting, quick cuts, and catchy music to keep viewers interested.

Live Streams: Connecting in Real-Time

Live streaming is another powerful tool for consumer services businesses in 2025. It allows you to engage with your audience in real-time, building an interactive and personal connection that pre-recorded content can’t replicate. Live streams can be used for a variety of purposes, such as hosting Q&A sessions, conducting product demonstrations, offering expert advice, or even giving a behind-the-scenes tour of your operations.

For businesses in home repair, healthcare, or wellness, live streams offer an incredible opportunity to showcase expertise and provide valuable advice. For example, a home repair business might conduct a live stream discussing common maintenance mistakes homeowners make, offering tips for avoiding them. A health or wellness brand could host a live workout session or meditation class, encouraging viewer participation.

Best Practices:

  • Promote your live stream in advance to generate interest and ensure an audience.
  • Engage with viewers by answering questions or responding to comments in real-time.
  • Use the live format to humanize your brand—let your team interact directly with customers, showing your brand’s personality and expertise.

Behind-the-Scenes Content: Building Authenticity and Trust

One of the best ways to connect with your customers is by showing them the people and processes behind your business. Behind-the-scenes content provides an authentic look at what goes into delivering your service, helping to build trust and transparency. This is particularly important for service-based businesses, where customers want to feel confident in the team they’re inviting into their homes or lives.

Behind-the-scenes videos can include everything from showing how a home repair team prepares for a job to introducing the staff at a wellness center or explaining your business’s sustainability practices. These types of videos humanize your brand and make it easier for potential customers to relate to your company on a personal level.

Best Practices:

  • Highlight your team’s expertise and passion for what they do—this helps customers feel more connected to your brand.
  • Showcase your commitment to quality and customer service by documenting your processes.
  • Keep it genuine—authenticity is key when it comes to behind-the-scenes content.

Tips for Creating Authentic and Engaging Videos

Creating high-quality, engaging video content doesn’t have to be complicated. Here are a few key tips to ensure your videos resonate with your audience:

  1. Plan Your Content: Start with a clear goal for each video. Are you showcasing a product? Educating your audience? Demonstrating a service? Having a solid plan ensures your video will have purpose and clarity.

  2. Use Clear Calls-to-Action (CTAs): Every video should include a CTA that directs viewers on the next step. Whether it’s scheduling a consultation, signing up for a newsletter, or following your social media, make sure the CTA is clear and compelling.

  3. Focus on Quality: While you don’t need to invest in high-end equipment, ensure your videos have good lighting, clear audio, and steady shots. A simple smartphone camera with proper lighting can go a long way.

  4. Tell a Story: People love stories. Whether it’s a customer testimonial or a narrative showing the transformation of a space, storytelling is a powerful tool to keep viewers engaged and emotionally invested.

How Power Digital Helps You Leverage Video Content

According to Chad Rader, Group Director of Consumer Services at Power Digital, video content plays a crucial role in guiding customers through their journey:

“At Power Digital, we integrate video content at the right moments in time within the customer journey. Whether we are exposing your brand for the first time or generating influence leading to a conversion, video content plays an instrumental part in the decision-making process. Our approach to omni-channel video placement and strategy ensures cohesive flow for guiding new and potential customers downstream as an opportunity for your business.”

Video content is truly a game-changer in consumer services marketing. By leveraging short-form videos, live streams, and behind-the-scenes content, brands can engage, educate, and influence their audience in ways traditional marketing simply can’t. In 2025, staying ahead of the curve in video content creation will be essential for capturing and retaining customers.

Ready to take your marketing to the next level? Contact Power Digital today to start leveraging video content for your business.