The Digital Age of Marketing: Staying Relevant

By Jennifer Bridges

Staying Relevant in Digital Marketing

In the age in digital marketing, consumers hold the power. All control as to what one sees, hears, and interacts with is at the very tip of one’s finger. With just a quick skip, swipe, or scroll consumers now hold a high authority as to what they choose to interact with. It is apparent that traditional marketing strategies are becoming less effective and less relevant to capture the target market. So what is a marketer to do in order to keep driving leads in the digital age?

Here are a few tips we recommend to keep your business growing and on top of your progressive marketing game:

1. Deliver a converged media experience

Consumers expect a quick and seamless experience as they move through all of the digital marketing touch points. This includes: expected, earned, paid, and owned media content. Utilizing online resources such as Radian6 can help with scanning the web’s social media channels for consumer conversation in regards to your brand. Also, taking advantage of social collaboration tools such as Chatter helps to deliver a quick and converged media delivery. So where is the value in all this? Using social tools can help with measuring which social media channels are the most effective to target the demographic that is most relevant to your brand.

2. Collaborate amongst different departments

It is vital to recognize the need for collaboration and synergism amongst marketers and information systems specialists. With the exponential growth of data accessibility it has become easy to obtain information, but it is the value added to that which makes the difference. The value being the benefit placed upon the information and the difference being the consumer’s ability to see it and the their choice to interact with it. Marketing in the digital age is a team sport. Instill an environment that values open communication amongst department specialists. Interaction creates innovation.

3. Use visual-based content

It is a golden standard that Search Engine Optimization and PPC are a sufficient means of creating organic growth and increasing traffic to your site. However, aesthetically pleasing visual content also holds a weight in capturing audience along with improving customer experience! Apply graphics, photos, and videos to your posts for a digital experience that creates a fun and enjoyable environment for customers. Leave your audience wanting more. A decreased bounce rate is just as beneficial as it is great for your business’ webpage.

Of course the digital platform for marketing is always changing. Standards and promotional tactics become more or less relevant as new trends occur. Taking a relatively small amount of time to monitor and direct your business’ digital marketing efforts is vital. Keep a strong and consistent focus on creating value in engagement. Interact and be proactive in your playing field, internally and externally in order to turn your customers in to brand ambassadors!

 

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