5 Interactive Tools to Enhance Your Content
One of the biggest challenges for marketers today is competing for attention from an increasingly distracted audience. Long gone are the days when a well-written piece of relevant long-form content was enough to snag your prospects’ attention for a few minutes. Nowadays, merely pumping out large volumes of content no longer does the trick. The Internet is brimming with content – everyone is producing, collecting, and distributing content. Therefore, your prospects have a lot to sift through when choosing which content to consume. So how can you make your content stand out?
The keyword we need to focus on is consume. Rather than just creating content your audience can consume, focus on creating content your audience can interact with. Interaction fosters engagement, which results in a more successful, results-filled marketing campaign. And luckily for marketers, delivering engaging content is quick and easy nowadays thanks to the following interactive content tools:
Data visualizations are one of the best received and shared content types available right now. In fact, a test conducted by the Wharton School of Business showed that an infographic is 30 times more likely to be read than a purely textual article.Infogr.am leveraged statistics like this to create a tool that helps marketers engage audiences by providing unique templates in which to present data. Infogr.am users can easily create infographics, charts, and graphs that will grab the audience’s attention and appeal to the part of their brain dedicated to information processing, establishing trust with while telling a story with intriguing visuals and graphics. In addition to its exceptional collection of templates, Infogr.am allows users to connect live, real-time data sources to visualizations through Google Drive or even your own data feed.
A personal favorite of ours here at Power Digital Marketing, Qzzr helps marketers drive social traffic and generate leads through the creation and distribution of fun and engaging quizzes. With Qzzr, it is easy to produce both graded and outcome quizzes to share with your audience. Not only do the quizzes you make with Qzzr act as a great form of “sticky” content to improve your bounce rate and learn more about your prospects, but is also a great source of quality leads. Qzzr integrates with several email marketing, marketing automation, and CRM tools, allowing you to quickly follow up with your new prospects. You can even take it to the next level and add a custom call-to-action at the end to send someone to a specific landing page or drive new engagement on social media like Facebook likes.
Any content marketer worth his or her two cents knows that good storytelling is the key to successful branding. Storytelling is one of the most powerful and effective ways to breath life into your brand. Whether you recognize your brand’s unique story or not, it won’t matter unless you know how to convey that story properly. This is something that every brand manager, social media director, and content marketing coordinator has struggled with at some point in their career. Here’s where the interactive content marketing tool that uses visual storytellin, Flixel, comes into the picture. Flixel helps marketers break through the clutter by providing an easy medium for creating cinemagraphs – still photographs that incorporate looping video elements. Cinemagraphs have a recurring “wow-factor” that are effective at capturing your prospects’ attention. Great for social media, digital displays, and email alike, cinemagraphs are a surefire way to distinguish your content from others.
Producing creative and engaging content is easier now than ever with these easy-to-use tools. Don’t spend precious time on content that will get skimmed over in a matter of seconds. Instead, spend a few extra minutes creating valuable, rich content that your audience will actually engage with. Don’t hesitate to drop us a line for help with any of your content marketing needs!