So you have done a lot of work and have amazing content, but you are having trouble getting viewers to read your article. With a world of information at their fingertips, consumers have become extremely picky about what articles they will and won’t spend their time on – often times before they even read the first sentence. The title, format and flow of your article can make or break your chance of pulling people in long enough to start reading, so we’ve provided some tips on how you can accomplish this.
Tip #1: Tips, Lists, How-To’s & Tops Will Get You Clicks
Take it from Buzzfeed’s success, writing articles on tips, lists and top whatevers WILL get attention. The reason? Readers know immediately when they click on an article titled “Top 10 Ways to….” that the information is new, interesting, relevant, and to-the-point. They can guess how long they will have to spend reading it and can expect that it will be well-organized.
Tip #2: Break Your Article Into Chunks
This is important regardless of whether or not your article is a list (as described above). Readers are busy people and need to see organization before they feel comfortable starting to read a blog post, otherwise they will get overwhelmed and leave the page. Break your article up into chunks of ideas or sub-topics so that your reader can easily navigate the page (just like how it’s done in this article). There should be an opening paragraph, followed by broken up sections within the body, and a conclusion paragraph to wrap it all up. These content blocks should be sectioned off with headers to inform the reader what they can expect to read about next. Outline each article like chapters in a book that give a reason to follow along the story with ease.
Tip #3: Don’t Be Afraid To Make Your Reader Press “Next”
If you’ve ever read an article on WebMB or Yahoo!, you’ll notice that their posts typically stretch beyond one page. This is a great way to increase time on site. If you have a lengthy article, consider using something like this to format your page. If you think a slideshow is appropriate for the topic, use this format.