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10 Best Content Marketing Agencies

September 18, 2023
Table of Contents

Brands looking to scale up quickly often invest in content marketing or other services from a growth marketing firm or a digital marketing agency. These service providers boast the tech fluency and innovative tools needed to create and leverage a strategic digital growth strategy.

But for companies looking to partner with the industry’s best, who are the best content marketing agencies making waves and producing results today?

This content marketing company guide breaks down ten of the best content marketing agencies working in the digital space right now. These industry content marketing service leaders are building brand-new ways to connect with customers and skyrocket brand awareness.

#1 Power Digital

  • Specialty: Full-funnel digital marketing
  • Industries: B2B, B2C, eCommerce, fashion, private equity, retail
  • Strengths: SaaS, B2C, eCommerce, or B2B content strategy and organic search growth
  • Pricing: Custom pricing
  • Headquarters: San Francisco, California, USA
  • Notable Clients: Casper, Berkshire Hathaway Home Services, Bob’s Red Mill

Brands looking for a top content marketing agency leveraging the latest technologies to produce tangible growth should explore Power Digital’s extensive slate of services.

Power Digital’s content marketing service scope exceeds that of a traditional search engine optimization or SEO company—the brand’s expert content marketing strategy team offers full-funnel marketing services, boosting interactions at every stage of the customer journey. Plus, their strategies are powered by nova Intelligence, the company’s proprietary, data-driven marketing intelligence application, offering a roadmap to digital growth across channels and stages through a comprehensive content marketing campaign.

For companies looking for a SaaS, B2C, eCommerce, or B2B content marketing agency, Power Digital should be at the top of the shortlist.

#2 Column Five

  • Specialty: Brand development, content marketing
  • Industries: SaaS
  • Strengths: Content marketing campaign ideation, strategy
  • Pricing: Custom pricing
  • Headquarters: Southern California, USA
  • Notable Clients: Charles Schwab, Intuit, VISA

Column Five offers digital marketing services in four major areas:

  1. Brand strategy
  2. Content strategy
  3. Content creation
  4. Distribution strategy

When it comes to content marketing, their team offers everything from campaign planning and keyword strategy to creative consulting and customer journey mapping.

Column Five is a content marketing company that’s laser-focused on narrative, leveraging storytelling concepts to increase brand awareness and attract lifelong customers. Perhaps most importantly, they’re a SaaS-specific services provider, meaning their approach may not be compatible with a retail, food and beverage, or apparel brand.

For companies looking for a SaaS-aligned, story-focused, data-driven content marketing agency to reach the right audience and cultivate a strong brand narrative, consider Column Five.

#3 Fractl

  • Specialty: Organic search
  • Industries: B2B, B2C
  • Strengths: Organic growth strategy, content development, technical SEO
  • Pricing: Custom pricing
  • Headquarters: Delray Beach, Florida, USA
  • Notable Clients: Discover, Care.com, Indeed

Companies looking to hyper-focus on organic search engine growth via the best SEO companies, consider Fractl—one of the industry’s top content marketing agencies specializing in search engine marketing.

In practice, Fractl is highly focused on two key metrics in search engine optimization (SEO):

  • Ranking – Fractl ideates, designs, and installs content tailor-made to rank in search engine results. The brand also manages content refreshments to keep sites competitive.
  • Linking – Fractl touts a wide network of media outlets, publications, universities, and other entities, and focuses on linking as an organic growth strategy in tandem with ranking.

For businesses looking for a content marketing partner with extensive SEO experience and expertise, Fractl might be an ideal partner for organic search growth and SEM strategy.

#4 Foundation Inc

  • Specialty: Data-driven content marketing
  • Industries: B2B, SaaS, manufacturing
  • Strengths: Content marketing industry thought leadership
  • Pricing: Custom pricing
  • Headquarters: Remote
  • Notable Clients: Webex, MailChimp, Canva

A 100% remote content marketing agency, Foundation Inc specializes in content strategy, creation, and distribution in a few specific sectors:

  • SaaS
  • B2B
  • Manufacturing
  • Other traditionally “boring” industries

While Foundation recognizes that there’s no such thing as a “boring industry,” their team focuses on developing solutions and sharing insights for brands in traditional or old-school sectors that want to leverage digital marketing.

To that end, the brand also offers data-driven market insights via The Foundation Lab, their proprietary thought leadership and industry learning hub. The Foundation Lab is designed to be a resource for both marketing professionals and business owners alike.

For brands working in software, industrial, or traditional niches, Foundation Inc might be a strong contender for a digital marketing partnership.

#5 Codeless

  • Specialty: SEO
  • Industries: SaaS, service
  • Strengths: Content production, content exporting management
  • Pricing: $10,000-$20,000
  • Headquarters: Remote
  • Notable Clients: Robinhood, Freshworks, Monday.com

Offering SEO services 100% remotely, Codeless is a content marketing agency with two key arms:

  • Codeless content engine – Codeless strategizes, produces, and optimizes content for brands looking to grow their presence and improve their search engine rankings.
  • Wordable – Codeless’s proprietary publishing product, Wordable, automates formatting for seamless copy publication.

In addition, they offer free training video content to marketers and other industry players.

Codeless touts a focus on long-term ROI through SEO, content management, and public relations services. The company specifically works in the SaaS, service, and affiliate website niches, catering to both B2B and B2C products.

Brands looking for 100% remote services, upfront pricing, and a focus on long-term growth might find a compatible match in Codeless.

#6 The Content Bureau

  • Specialty: B2B content marketing
  • Industries: Tech, finance, professional services
  • Strengths: Retention and longevity
  • Pricing: Custom pricing
  • Headquarters: Orinda, California, USA
  • Notable Clients: Adobe, American Express, Microsoft

The Content Bureau proclaims that content is queen. Focused on providing B2B content marketing specifically to technology, finance, and professional services clients, B2B has had a foothold in the content marketing space since 2000.

The woman-led brand is uniquely focused on longevity, in both:

  • Client retention – The Content Bureau touts two-decade partnerships with select clientele, and their customer service model is focused on long-term relationship-building.
  • Creative staff retention – As part of their effort to provide outstanding service, The Content Bureau invests heavily in talent retention and employee experience.

The company’s content offers run the gamut from ads to social media marketing to white papers. Brands looking for a long-standing content partner, The Content Bureau is a strong contender.

#7 Builtvisible

  • Specialty: Organic growth
  • Industries: Travel, financial services, eCommerce
  • Strengths: SEO, organic emphasis
  • Pricing: Custom pricing
  • Headquarters: London, England, United Kingdom
  • Notable Clients: Iceland Air, G4S, Red Hat

Builtvisible is a UK-based content marketing agency deeply focused on organic growth approaches via SEO, digital PR, and custom tooling and workflow applications.

Their organic specialty lies at the heart of all of their work, and they primarily leverage organic approaches to build customer loyalty and make a long-term impact on their clients’ bottom lines.

Builtvisible is also highly tech-aligned: they aim to combine the best of human resources and automation power to produce tangible digital growth.

For brands looking for a tech-savvy, organic-focused partner with experience across a variety of industries, Builtvisible might be a good fit for content marketing services.

#8 Optimist

  • Specialty: Organic growth, product-led clientele
  • Industries: SaaS, B2B, B2C
  • Strengths: Organic SEO, strategy
  • Pricing: Custom pricing
  • Headquarters: Remote
  • Notable Clients: Submittable, Hellosign, Kubera

Optimist is an organic-focused content marketing agency focused on servicing product-led clientele. So, most of their clients are B2B, B2C, and SaaS..

Strategy is the backbone of Optimist’s approach to content creation. Investing heavily in strategy before content creation begins, the team defines a clear set of goals and needs before developing a roadmap to growth.

In addition, Optimist is focused on delivering quality content—insightful assets that meet end-users’ needs and guide them along the customer journey throughout the funnel. To this end, they’re laser-focused on delivering value, efficiency, and tangible results.

The company brings a team of five to seven marketers, strategists, and experts to each project, offering clients a wealth of expertise and full-service support.

Optimist might be a good fit for businesses that want to take a hands-on, strategy-heavy approach to content marketing and digital growth.

#9 Grow and Convert

  • Specialty: Conversion-focused SEO & PPC
  • Industries: B2B, B2C, SaaS, service, eCommerce
  • Strengths: Conversion and sales growth
  • Pricing: Custom pricing
  • Headquarters: Remote
  • Notable Clients: Yelp, Rainforest, Brandfolder

Grow and Convert is a full-service content marketing agency focused on tangible business development—specifically, content that produces conversions.

With an emphasis on demo-based SaaS providers, Grow and Convert leverages a large, remote writing team to produce conversion-centric content that promotes demo sign-ups. In addition, they seek to enhance accountability for conversions and other metrics in the content marketing field at large.

Grow and Convert also offers a content marketing strategy course that both:

  1. Provides businesses and marketers with tips and strategies for high-conversion content.
  2. Connects participants with a community of marketers and business leaders for long-term relationship-building.

Grow and Convert might be a compatible content marketing partner for businesses looking for growth-focused experts with ample experience in the SaaS and demo space.

#10 Compose.ly

  • Specialty: Content writing
  • Industries: Finance, fitness, legal, medical, tech
  • Strengths: SEO-friendly content
  • Pricing: Starting at $999/month
  • Headquarters: Remote
  • Notable Clients: WebMB, Constant Contact, Calendly

Compose.ly focuses on delivering SEO-friendly, high-quality content efficiently and at scale. With a large network of writers, Compose.ly offers a highly scalable service to brands large and small.

Their content writing offers include:

  • Blog posts
  • E-books
  • Ghostwriting
  • Press releases
  • Technical content

In addition, they also offer:

  • Fully managed content writing
  • A writer marketplace for direct writing team recruitment
  • Content editing services

With a wide-ranging industry scope, a large outsourced team, and an SEO focus, Compose.ly can deliver high volume without sacrificing quality.

Brands looking for a hands-on or hands-off content generation experience from a provider that can easily scale might be a good match for content marketing services from Compose.ly.

Partner with the best in content marketing at Power Digital

Today’s top content marketing companies are leveraging powerful technologies, remote work, and niche industry knowledge to produce high-quality content that converts current and prospective customers.

But if you’re looking for the best of the best in content marketing, partner with Power Digital. With a robust team of seasoned digital marketing agency experts and a high-octane, proprietary strategy engine (nova), Power Digital is the growth marketing firm that can help you unlock your brand’s full potential.

Take your marketing to the next level and explore innovative content solutions with Power Digital.

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