Resource How to Optimize Your SEO Marketing Strategy
By this point, you’re probably familiar with Search Engine Optimization (SEO). You grasp the concepts and understand that it’s an important facet of any...
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Your competitors will get seen, but you'll be unmissable with effective SEO services.

Don’t just rank. Be top of search, top of mind, and on top of the competition with search engine optimization services from Power Digital.

SEO is about more than ranking on Google.

When your competitors are ranked right beside you, winning the sale comes down to who your customer sees, knows, and trusts more.

That means being discovered consistently across every space your leads look, learn, and buy. It means getting creative and bold with your SEO strategy.

That’s why Power Digital’s SEO team finds opportunities your competitors miss to craft strategies that drive short-term wins while building long-term growth.

When you're visible at every stage from consideration to purchase, you will:

Grow Visibility and Trust

Drive Sales Qualified Leads

Reduce Acquisition Costs

What people are saying
"I was expecting to see results. I'm not sure if I was expecting to see them that quickly.

They were very reactive, very responsive, very professional at all times. We've seen a number of new keywords ranking year over year and a lot of those are on the first page for very competitive keywords."
Lori, VP of Marketing, TomboyX
What people are saying

Here's what happened when we partnered with TomboyX:

175%

jump in page one rankings

+51%

new sessions and users

+50%

organic revenue

Become the most visible and trusted option your audience sees.

You’ll never be offered a cookie-cutter package. Our SEO services are customized to what you need for undeniable discoverability:

On Page SEO

Optimization of your onsite keyword strategy to drive leads and purchases.

Technical SEO

Behind-the-scenes technical best practices that increase your site’s credibility.

Off Page SEO

Link-building outreach that expands your authority and visibility across the web.

Frequently Asked Questions about SEO

What is an SEO Audit?

An SEO audit is a crucial step in the Power Digital methodology. Our team will conduct a comprehensive review of your entire SEO setup both on and off-site to develop a deep understanding of your current strategy. Specific elements of evaluation include current metadata, backlinks, content, technical setup, and keywords. We will then use these findings to develop a robust strategic plan that will help increase your ranking on search engines and start driving more traffic directly to your website.

How long does SEO take?

Unfortunately, SEO does not usually show an immediate impact. It takes time for search engines to update your site’s reputation and begin ranking it higher. Typically, you should begin to see results about 3 to 6 months after updates are made. However, the most impactful results won’t likely be seen until about 12 months after changes are made. That seems like a long time, but throughout that time period, you will notice increasingly positive changes in your metrics.

What are SEO keywords?

Simply put, SEO keywords are words or phrases which describe the content of your site and what it is about. Search engines, like Google, then use that information to determine if the content is relevant to a particular search query and how the page should rank in those searches. In essence, keywords are what gives a web page its search ranking. And as a result, they are what help people find your website.

What are SEO backlinks?

A backlink is also known as an inbound or incoming link and is created when another external website links to your site. Such links are particularly valuable for SEO because it helps to build a positive reputation for your website and its content. This is because the backlink acts as a signal to search engines that others find the content of your website to be valuable and credible. When many different sites link back to the same webpage or website, it allows search engines to infer that the content is worth linking to, and therefore also worth ranking higher on a search results page.

What SEO tools do you use?

When it comes to SEO there are a lot of tools available to increase the efficacy of your efforts. Our team of experts chooses to use a combination of best-in-class tools that provide us with invaluable data about our client’s sites. These include KeywordTool.io, Moz, SEMRush, AWR Cloud, and MarketMuse. Each tool provides our team with a unique set of data but together the entire stack paints a clear picture of any given website’s SEO strategy and any resulting changes. We can use these tools during an audit as well as after we have implemented changes to continuously monitor improvements.

How much does SEO cost?

At Power Digital, our strategies are customized based on the individual business and its unique needs and goals. So we can’t give you a specific number without first reviewing your site’s current SEO. Use one of the forms above or below to request a FREE SEO audit and we will review your current set up. From there, we can provide an estimated cost and plan for any changes that need to be made.

What is Local SEO?

If you have a brick and mortar store or products and services that are location-based, local SEO could be a game changer for your business. These strategies are adapted from broader SEO best practices and implemented with a specific locality in mind. Local SEO strategies include everything from claiming your business listing and ensuring its location appears in local searches on Google to managing online ratings, reviews, and local-centric social media engagement. These activities help to increase the visibility of your business in your local community.

Is SEO worth it?

Yes. Though it is an investment of both time and money, SEO is something you should implement sooner rather than later. Think of it as building an asset for your company and brand. You may not see immediate payouts as a result, but over time you will be glad you invested in the future growth of your business.

What people are saying
"The Power Digital team was able to guarantee placements for The Draw Shop on highly authoritative media outlets, which have increased our organic revenue by over 175% within one year.

They have the highest quality SEO outreach process I have ever seen."
Founder, The Draw Shop
What people are saying

Benefit from years of SEO experience without the costly trial and error mistakes.

The worst place to start is square one. Instead, partner with SEO experts who already know how to create success stories for brands like yours. 

You’ll see stronger results, faster, and with more consistency – without the growing pains.

"The addition of the Power Digital has had a marked impact on our *online presence and the strategies we use to reach our guests*. Their team has truly become an extension of our own and we’re able to work hand-in-hand to achieve our marketing objectives."
Scott, Sr. Vice President, NAPS
What people are saying

Partner with SEO experts that feel like an extension of your team.

We match you with team members that know the nuances of your industry and your market – and what it takes to win there. 

You’ll start pulling in undeniable search ROI without training new hires or bringing an agency up to speed from scratch.

"Power Digital is always looking for ways to help us improve our digital efforts and ensure our satisfaction. I consider Power Digital an extension of my marketing team and a trusted strategic advisor."
Director of Marketing and Communications, NewSchool of Architecture
What people are saying

SEO powered by machine learning technology.

Our proprietary technology, nova, blows “best guesses” out of the water with the power of data and continuous machine learning.  

nova analyzes your most viable SEO opportunities, develops your custom strategy based on hundreds of data points, and then tracks your progress in one intuitive dashboard.

"Their custom reporting capabilities enable NAPS to track our progress and quantify the results of their work."
Scott, Sr. Vice President, NAPS
What people are saying

Get regular and transparent communication customized to the KPIs you care about.

Whether it’s a monthly meeting, weekly call, or day-to-day update, you’ll be kept up-to-speed on how your SEO campaign is performing and steps we’re taking to improve.

In your dedicated client portal, everyone with credentials can see reports customized to what they want to see. 

Here's our process for placing you boldly in the spotlight everywhere your audience pays attention:

Analysis

Before a contract is ever signed, we pop the hood on your business with a detailed appraisal of your SEO strategy. You get an in-depth report on what’s working, what’s not, and what opportunities we’ve found for serious growth.

Strategy

Once your appraisal is complete (with a full backlink evaluation and competitive profile) we start mapping a plan of attack.

Your strategy is backed by years of experience and research in your niche.

Implementation

Now, it’s time to get down and dirty with the detailed work that goes into building your SEO strategy.

Depending on your needs, this includes keyword research, content creation/optimization, technical cleanup, link building, and more.

Results, Rinse, Repeat

Watch the revenue roll in while ideal prospects get funneled to your site by the masses.

But our job isn’t done yet. We’ll keep monitoring results, tweaking, and testing our SEO efforts to see just how high we can boost organic traffic. 

Get your free, no-strings appraisal that other SEO agencies would bill for.

You'll receive an in-depth SEO audit of your:
  1. Metadata

    such as title tags, meta descriptions, and headers.

  2. Backlinks

    including the volume, quality, and authority.

  3. Content

    for content quality, SEO-friendliness, and duplicates.

  4. Technical SEO

    including your robots.txt file, XML sitemap, and schema.

  5. Keywords

    for relevance, intent, search volume, and competition levels.

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