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TikTok for Businesses: Why Brands Need a TikTok Strategy

March 16, 2023
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It hasn’t been long since Meta (Facebook) used to dominate paid social revenue. Then TikTok entered the arena, shaking up the entire landscape. While it may feel intimidating to add yet another channel to your repertoire, chances are your target audiences are already discussing your brand on the platform. Don’t underestimate the impact of short video content. TikTok has not only become an asset in social media marketing but also in influencer marketing.

What’s more, there is less competition here compared to other platforms, which means lower costs and increased engagement and returns. Still on the fence about whether or not you should hop onto the Tok-train? Here’s the scoop on creating a TikTok for Business strategy.

TikTok attracts audiences unlike any other platform

TikTok has quickly become one of the most popular websites and apps in the world, with over a billion active users and 80 million in the US alone. Even more impressive is that the TikTok app held the top spot for most downloads worldwide, surpassing Instagram with over 3.5 billion downloads.1As for the app’s audience, while it may seem as if Gen Z TikTok users have taken over the platform, the average user has aged up, with around 61% of them being 25 and older.2 This means that Gen–Zs are no longer the only ones being influenced by the app.

It’s clear that TikTok has unique audiences that any business would benefit from tapping into. And with an algorithm based on interests and high engagement rates, brands have the potential to reach a broad spectrum of individuals with their content.

TikTok’s algorithms are tailored to individual interests

When it comes to social media platforms, one of the most important things to understand is that each platform has its own algorithms, and TikTok is no different. The algorithm on TikTok works by giving users specific video content that they are likely to engage with. It takes into account a variety of factors like age, location, interests, and more. This means that the content you see when scrolling through the app is tailored specifically to you.

The TikTok algorithm ensures that users get the most out of the social media platform, as they’re more likely to stay engaged with content that interests them. This increases the engagement rate of the platform significantly, which is why so many brands have taken advantage of it for their own benefit. This algorithm also means that brands can create content that appeals to a wide variety of users, ensuring that they get the best possible reach and engagement from their posts.

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TikTok boasts an impressive level of user engagement

The TikTok demographics are not the only thing setting it apart from other social media platforms. TikTok is also well-known for its high engagement rate, with users spending an average of 52 minutes per day on the app. That’s nearly double the amount of time spent on Instagram. This high engagement rate makes TikTok an ideal platform for brands looking to reach out to potential customers and build an engaged community.

According to TikTok, more than 50 percent of TikTok users have interacted with a brand on the app and over 70 percent said they had shared content created by a brand.3 This shows that users are actively engaging with brands on the social media platform, and this presents a great opportunity for brands to connect with their audiences.

Moreover, the amount of engagement a post gets has been found to increase exponentially when it is used with appropriate hashtags. This means that users are actively searching for and engaging with content related to the hashtag, and therefore brands should use relevant hashtags to reach the right audience. User-generated content (UGC) is another way to tap into TikTok advertising. It’s one thing to create TikTok content as a business account, but sharing user-generated content can also boost engagement.

By engaging with users in creative ways and leveraging the power of hashtags, brands can take advantage of this powerful platform to gain maximum exposure and reach their desired goals.

TikTok growth projections are huge

The potential of TikTok is undeniable. According to recent reports, it is expected to reach more than 1 billion global users by the end of 2022, with revenue projections of $12 billion by the end of that year.4,5 This would make it bigger than both Snap and Twitter combined!

Currently, TikTok is available in 150+ different countries and supports over 70 languages. With an average user spending 40 minutes per day on the app, TikTok’s engagement rate is skyrocketing. 6

The potential of the platform is clear, and brands should take note. In 2019, TikTok was the most downloaded app worldwide, and its popularity doesn’t seem to be waning anytime soon. According to TikTok, users are 48% more likely to discover new brands or products on the app than on any other platform.7

With such impressive growth projections, there is no better time than now for brands to get on board with TikTok. The combination of its engaged audience and effective algorithms provides a great opportunity for businesses to reach new customers, increase brand awareness, and build relationships with their audience.

Not only will brands benefit from the exposure that comes from having an effective TikTok for business strategy, but they can also access invaluable data about their target audience and demographic. By understanding how their target audience uses the TikTok app and what content resonates best with them, businesses can tailor their messaging accordingly.

There’s no doubt that TikTok has an incredibly bright future ahead of it, and brands should take advantage of this opportunity to reach new audiences and foster lasting relationships with their customers. If your business hasn’t yet created a TikTok strategy, now is the time to do so.

Build an Effective TikTok Strategy With Power Digital

Power Digital can help you craft the perfect TikTok strategy to maximize your visibility and make sure your content reaches its desired audience. Our team of experts will help you identify which type of videos best suits your brand’s goals, create an engaging and comprehensive content strategy, and use data-driven insights to target and track the progress of your campaign.

We know that developing a successful TikTok marketing campaign is about more than just creating video content; it’s also about understanding your audience, identifying trends in the algorithm, and knowing how to leverage influencers. We have the knowledge and resources to help you get the most out of your TikTok campaigns and ensure your content reaches its desired audience.

We understand that managing a TikTok presence can be intimidating, but with the right team and strategy, you can capitalize on this powerful platform and tap into new audiences. Let us help you create a TikTok strategy that drives growth for your brand, utilizing our specialized digital marketing services. Reach out to us today to learn more about our TikTok agency marketing services.



  1. Admin. “Tiktok Statistics – Everything You Need to Know [Feb 2023 Update].” Wallaroo Media, 16 Feb. 2023, https://wallaroomedia.com/blog/social-media/tiktok-statistics/
  1. Published by L. Ceci, and Feb 6. “Global Tiktok User Age and Gender Distribution 2023.” Statista, 6 Feb. 2023, https://www.statista.com/statistics/1299771/tiktok-global-user-age-distribution/
  1. TikTok For Business. “The New Word-of-Mouth Marketplace: How Tiktok Drives Action and Satisfaction throughout the Purchase Journey: Tiktok for Business Blog.” TikTok For Business, TikTok For Business, 1 Mar. 2023, https://www.tiktok.com/business/en-US/blog/new-word-of-mouth-marketplace
  1. Wallaroom Media. “TikTok Statistics.” https://wallaroomedia.com/blog/social-media/tiktok-statistics/
  1. Stambor, Zak. “Can Tiktok Triple Its Ad Revenue This Year?” Insider Intelligence, Insider Intelligence, 15 Jan. 2022, https://www.insiderintelligence.com/content/tiktok-triple-its-ad-revenue-this-year
  1. Cyca, Michelle. “23 Important TikTok Stats Marketers Need to Know in 2023.” Social Media Marketing & Management Dashboard, 2 Dec. 2022, https://blog.hootsuite.com/tiktok-stats/#TikTok_usage_statistics
  1. TikTok For Business. “What’s next: The Unstoppable Power of #Tiktokmademebuyit: Tiktok for Business Blog.” TikTok For Business, TikTok For Business, 1 Mar. 2023, https://www.tiktok.com/business/en-US/blog/whats-next-2022-community-commerce?redirected=1


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