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nova Launches Insights AI Version 1.5

by Kylie Carrasco •

Overview

The launch of Insights AI 1.5 marks a significant evolution in how users can leverage artificial intelligence to drive actionable business insights. Built with a refined user interface and enriched by feedback, this release is designed to empower users with unparalleled data intelligence.

What’s New in Insights AI 1.5

  1. Expanded Data Integration

    • Access data from all paid channels, including social media, search, email, and more, unified within one platform.

    • Supported integrations include:

      • Facebook Ads, Google Ads, Google Analytics 4

      • Google Search Console, HubSpot, Klaviyo, MailChimp

      • Microsoft Ads, Pinterest Ads, Salesforce Cloud

      • Shopify, TikTok Ads

  2. Memory Functionality

    • AI now remembers the context of your questions, enabling fluid follow-up conversations without needing to restate prior queries.

    • Option to reset memory for a clean start at any time.

  3. Guided Prompts

    • Smart suggestions guide users to ask the right questions, uncovering insights they may not initially consider.

    • Reduces ambiguity by recommending specific prompts based on vague queries.

  4. Refined User Interface

    • A streamlined design based on user feedback keeps the AI accessible and ready to use without unnecessary complexity.

How to Use Insights AI 1.5

For Employees:

  1. Login to nova and navigate to “Insights AI” in the main menu.

  2. Select a client from the dropdown (clients must be eligible and connected).

  3. Create a new chat, choose a discussion topic, and begin asking questions.

For Clients:

  1. Login to nova and access “Insights AI” in the main menu.

  2. Initiate a new chat, set the discussion topic, and explore insights through guided or direct questions.

Key Tip: Set a specific topic for maximum accuracy and context within your conversations.

Using Slack Commands (Alpha)

Slack integration enables quick access to insights with the following commands:

  • /insights-ai performance: Summarizes monthly performance of client data.

  • /insights-ai news: Provides news and trends related to the client.

  • /insights-ai analytics: Summarizes monthly analytics KPIs.

  • /insights-ai ads: Provides KPIs for connected ad platforms.

  • /insights-ai creative affinity: Highlights top-performing creative.

  • /insights-ai blueprints: Shares the latest Blueprints for the client.

  • /insights-ai powerview: Gives status and stage updates from Power View.

Example Command: /insights-ai tell me about the latest performance for CLIENT's ads on TikTok.

What’s Coming Next

  • Domain Expansion: Incorporate additional data sources for Paid Media, Web Analytics, Financials, and Customer 360 insights.

  • Cross-Domain Support: Enhance AI capabilities to answer multi-domain questions with improved response accuracy.

  • Suggested Prompts: Introduce a feature for contextual question suggestions to improve user engagement.

  • Teaching Industry Definitions: Integrate specific industry terms for better communication and insight generation.

  • Multi-Turn Conversations: Enable seamless follow-up interactions by leveraging context from prior questions.

Common Client Questions You Can Explore Today

Customer Insights

  • “What is the total number of unique customers from California who made a purchase last month?”

  • “Who are the top 10 customers by lifetime value (LTV) in the last year?”

Business Metrics

  • “What was the total revenue from New York customers in Q2 2024?”

  • “What was the average order value for repeat customers in 2023?”

Performance Analytics

  • “What was the conversion rate for visitors to purchasers in June 2024?”

  • “Which promotional code generated the highest sales during December 2023?”

Addressing Common Objections

Objection: “We already use analytics tools.”

  • Response: Insights AI integrates data across all platforms into one interface, offering real-time, AI-driven insights and unique recommendations.

Objection: “How is this different from current tools?”

  • Response: It provides over 20 business intelligence reports with AI-driven analytics tailored to your needs, going beyond traditional tools.

Objection: “We’re concerned about data security.”

  • Response: Insights AI is powered by Snowflake, ensuring secure data handling, adherence to stringent protocols, and collaboration-ready environments.

Resources

For more information on security features, visit Power Digital’s Trust Center: Power Digital Trust Center.