How Advanced Measurement Drives Better Marketing ROI for Food & Beverage
by Kylie Carrasco •
In today’s competitive food and beverage industry, understanding the impact of your marketing investments is essential. Without leveraging modern measurement, brands risk making uninformed decisions that lead to:
- Inefficient budgets
- Misallocated resources
- Poor attribution of marketing success or failure
The Importance of Modern Measurement
Properly leveraging retail data is essential for analyzing the effectiveness of your marketing strategy. Without it, brands will struggle to connect digital marketing efforts with in-store performance, leading to wasted ad spend and missed opportunities.
Power Digital’s matched market testing provides a controlled way to measure marketing’s effectiveness. “Matched market testing is crucial for retail clients,” explains Makenna Sekeres, Account Director at Power Digital. “These methods help us isolate the true impact of campaigns by comparing markets with and without digital advertising.”
By leveraging advanced measurement tools, brands can:
- Identify which marketing efforts drive incremental revenue across the various points of purchase
- Optimize campaigns based on controlled testing results
- Improve cross-channel marketing effectiveness
Why Traditional Metrics Aren’t Enough
Many brands rely on click-through rates (CTR) and return on ad spend (ROAS) to measure success. However, these often fail to capture the full impact on business growth.
Limitations of traditional metrics:
- CTR and ROAS don’t measure retail sales impact
- Declining DTC sales can mislead brands about marketing effectiveness
- Omnichannel performance must be analyzed holistically
“A brand might see DTC sales decline and assume marketing isn’t working,” Joy Commodore, Group Director, CPG at Power Digital notes. “But if retail sales are climbing, the campaign is likely having an impact—as we are seeing the results of consumer shifts in purchasing behavior.”
Sekeres adds, “We help brands assess overall brand health, purchase intent, and long-term incremental revenue impact rather than relying on isolated metrics.”
Why Power Digital is Your Ideal Growth Partner
At Power Digital, we help food and beverage brands optimize performance across all channels.
Our Food & Beverage marketing services include:
- Omnichannel marketing strategy development
- Advanced measurement and attribution modeling
- Retail media and DTC performance optimization
- In-depth brand lift studies to measure consumer sentiment shifts
By leveraging matched market testing, retail media analytics, food and beverage brands can maximize their ROI and drive sustained growth. Contact us today to learn how we can help you scale smarter.