With actionable insights and consumer trends at the core, we enable brands to make fast, informed decisions that maximize profitability and growth potential in today’s competitive landscape.
Work with Power
Cutting-edge marketing solutions for food and beverage brands.
Navigating the food and beverage industry requires a deep understanding of consumer behavior and the ability to adapt quickly to market changes. At Power Digital, we develop custom strategies that address the specific needs of food and beverage brands, helping you stand out in a competitive marketplace. Whether you’re looking to increase in-store sales, boost online engagement, or expand your direct-to-consumer reach, our solutions are designed to drive sustainable growth.
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Muti-channel Alignment
We understand the importance of balancing retail and digital strategies in the food and beverage sector. Our approach creates alignment between your e-commerce, retail, and distribution channels, ensuring consistent messaging and performance across all consumer touchpoints.
Market Agility
Consumer preferences in the food and beverage industry can shift quickly. Using real-time data and predictive analytics, we help your brand stay agile, identifying and acting on emerging trends to keep you ahead of the competition, whether it’s launching new products or adapting to seasonal demand.
Data-driven Performance
With our proprietary technology, we turn first-party data into actionable insights. This allows us to create highly targeted marketing campaigns that are not only tailored to your audience but also optimized for measurable growth, both online and in-store.
Our Approach
Here’s how we help food and beverage brands thrive in a rapidly evolving marketplace.
Food and beverage brands face unique challenges–balancing retail and e-commerce strategies, consolidating fractured data, and driving growth across diverse revenue streams. We help brands navigate these complexities and achieve lasting success.
INDUSTRY KNOWLEDGE
We know the complexities of balancing retail partnerships with direct-to-consumer strategies. Our team helps brands streamline their efforts, creating cohesive marketing strategies that work seamlessly across both channels.
DATA-DRIVEN DECISION MAKING
Leveraging our proprietary nova technology, we analyze first-party data to provide food and beverage brands with real-time insights that drive fast, informed decisions—whether it’s optimizing your media spend or understanding the true impact of your campaigns.
MEASURING TRUE IMPACT
Our approach goes beyond simple attribution. We help brands measure the full incremental impact of their marketing efforts, both online and in-store, ensuring that every dollar spent is driving growth where it matters most.
Their industry knowledge and tactical expertise have helped us maximize the impact of our spending, making the program one of the strongest performers in our business. We’re genuinely pleased with the partnership and the quality of collaboration with the Power team.
Aliaa Zulkifli
Senior Director of Performance Marketing @ Alice & Olvia
Why Power?
We take a data-driven approach to fuel growth for food and beverage brands across retail and e-commerce.
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Our comprehensive approach analyzes every aspect of your brand’s presence, both online and in-store. We dive deep into your sales data and customer behavior to uncover unique challenges and opportunities. By identifying high-value audiences, optimizing media spend, and tracking the incremental impact of every campaign, we ensure that every marketing dollar drives measurable results
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Learn More About Power Digital's Food & Beverage Expertise
Get answers to common questions about our approach, industry partnerships, and how we can help your food and beverage brand thrive.
What kind of business models do you work with?
We collaborate with a variety of business models, including Consumer Packaged Goods (CPG), direct-to-consumer (DTC), and retail distribution. Whether you’re selling through grocery chains, online marketplaces, or your own e-commerce site, we tailor our strategies to align with your goals and optimize performance across all channels.
What type of food and beverage brands do you work with?
We work with brands across a wide range of categories, from specialty foods and beverages to larger CPG brands. Whether you’re focused on organic health products, packaged snacks, or premium beverages, our team has the industry insight to help elevate your brand.
How do I request an audit?
Requesting an audit is easy. Click on the “Request your free growth strategy” button on our website, and fill out the form. Our team will review your information and reach out to discuss how we can help your brand grow across both e-commerce and retail channels.