Flip The Switch Episode 72: Navigating the Future of Direct-to-Consumer Brands
Power Digital is a full-service growth marketing agency helping brands accelerate their revenue with data, strategy, and execution. Known for our award-winning teams and nova technology, we bring clarity to complexity and build marketing that scales.
For this week’s episode of Flip The Switch, Power Digital’s CEO, Grayson Lafrenz, is joined by the Founder & CFO of Pura Vida, Paul Goodman! This episode is filled with current topics and how they relate to leading a company.
Talking points include:
- Covid-19 curveballs for Pura Vida and consumer brands overall.
- KPIs and Leading Indicators – What to measure and the metrics that can cause problems if over-optimized against.
- Business partnerships, the importance of talent diversity, and giving power to your employees.
- What the future might hold for Paul and his entrepreneur journey, plus the brands he admires.
And so much more! Paul fills this conversation with stimulating conversation that any aspiring entrepreneur should adopt into their work ethic.
Author
Power Digital is a full-service growth marketing agency helping brands accelerate their revenue with data, strategy, and execution. Known for our award-winning teams and nova technology, we bring clarity to complexity and build marketing that scales.
