2016 is already off to a crazy start in the digital world, and if you’re like us, staying up to date with what’s happening in this industry is something you know needs to be a part of your daily routine. It’s not always easy though, we get busy and struggle to find the time to keep up with the latest changes, updates and releases. So, how do we do it? How can we stay on top of what’s what in the most efficient way possible?
For us, it’s about knowing which resources can bring us the most value. We pulled our team together and generated this list of Top Digital Marketers to Follow on Twitter in 2016. Broken down by channel, this list is your guide to making sure you’re getting the most timely and helpful information available.
For everything happening in the world of SEO…
Why you should follow him: As head of Google Webspam, Matt Cutts is definitely someone you should be following. He tweets announcements from Google about search engine updates or developments, and is actually one of Twitter’s top influencers.
Rand Fishkin / Moz
Why you should follow him: Rand is the Co-founder of Moz and Inbound.org. We are huge fans of Rand’s strategies and ideas, and highly recommend following both his personal account and the Moz account for inspiration in SEO.
Why you should follow him: Neil is the Co-Founder of KISSmetrics and Crazy Egg, the guy knows his stuff. He’s a content machine, his blog posts are some of the most thorough and easy to digest, as he makes reference to examples for every point he makes.
Search Engine Land / Danny Sullivan
Why you should follow them: Both of these accounts will keep you in the loop with what’s happening in the digital marketing industry. Their content is a great resource for search marketers, and Search Engine Land actually tops the list of most shared content within our industry.
For news from the experts in Social Media Marketing…
Mike Stelzner / Social Media Examiner
Why you should follow him: Mike Stelzner is the founder of Social Media Examiner – the hub for all things related to social media marketing. This guy tweets like a madman, and between the two accounts you can expect to get a lot of great advice and helpful resources on the latest and greatest in social.
Why you should follow her: Amy Porterfield is probably one of the most helpful social marketing gurus of all time. Her tips and advice will help you navigate social media management for your brand or clients with ease. She tweets easy-to-understand guides, how-to’s and efficiency hacks that will keep you buttoned up on the social front!
Why you should follow him: Jon Loomer is the Yoda of social media advertising. His strategies are most relevant to people managing Facebook Ad campaigns, as he provides detailed how-to’s and ideas surrounding any updates and new releases. Something we really like is that he’s a risk taker – he’ll test out new strategies as they come to mind and isn’t afraid to get creative.
For the latest in PPC…
Why you should follow him: Matt is an SEM guru and founder of #PPCchat. He loves to discuss different approaches to PPC strategy, and his twitter account is a hub that he uses to share great content from all over the web.
Larry Kim / WordStream
Why you should follow him: Larry Kim is an excellent resource for the entrepreneurial SEM professional, as his twitter stream is home to great advice on strategy, general business advice, and funny marketing memes. Larry is also the founder and CTO of Wordstream, a PPC and Social Advertising tool that makes internet advertising more efficient than you can imagine.
And of course…
Power Digital Marketing
Why you should follow us: We’ve got a lot to share – and we’re not shy to talk about the strategies and ideas our team of innovative digital marketers have. Our content ranges from high level strategy to the nitty gritty technical aspects of SEO, Social Media, Paid Media, Content Marketing, Web Dev and the rest. Tweet at us – we’d love to meet you!
That’s Not All Folks
This list of Twitter’s most influential digital marketing gurus in 2016 will keep you in the loop… and hopefully feeling a little more up to speed with all that the digital marketing world has to offer in 2016. While this list includes some of our favorites, we’ve got plenty more to recommend. If you’re interested in hearing more, please don’t hesitate to reach out to me at firstname.lastname@example.org or subscribing to our blog!