5 Tips to Leverage Pinterest to Support Your Paid Social Media Strategy

Dani Paris
By Dani Paris

Pinterest is quickly evolving, and their capabilities are too.  With industries like Design, eCommerce, Health & Fitness, Food & Beverage, Travel, and more; businesses are able to utilize Pinterest now more than ever to elevate their business.

Here are a few tips to optimize your business with Pinterest!

Build Your Pinterest Persona + Fill Up Your Boards

The easiest way to do this is to organize your content from A-Z. This is a huge opportunity for your brand to build an identity through boards like “Quotes,” “Inspo,” “Favorite Looks,” “Spring 2018” that give anyone that comes to your page an idea of what your business is, who your customer is, and what you’re selling/offering. SELL THE LIFESTYLE OF YOUR BRAND. To take it to the next level, selling on Pinterest is only possible with a lot of content!

If you’re just starting out make about 5 Pinterest Boards with 20-30 pins on each, remember though quality over quantity. Although it should be the goal to get at least each board to have 20-30 pins, it’s equally as important to make sure you’re repinning and uploading quality content.   By actively pinning, you’ll see an increase in engagement and conversions. The more often you’re active, the easier it will be for people to find your boards, follow them, and enjoy browsing through them.

Create Buyable Pins + Sync Pinterest with your Online Store

 If you’re on Shopify, BigCommerce, or Demandware – make this a priority when setting up your business account. By doing so, you’ll be able to utilize “Buyable Pins” in which you can sell your products directly through the platform.  Users will be able to click the “Pinterest Buy Button” and purchase directly from the pin or if they click into the pin, they’ll be automatically redirected to your website.

Promote Your Pins and Optimize

Utilize the Pinterest advertising platform to increase brand awareness + traffic to your site, overall engagement and sales. Promote top performing pins & products to optimize your marketing efforts. Be sure to include researched and relevant keywords in both the description of the pin and board, this will give you organic traction in the results page when people are searching.

Make Your Pins Tall

Although syncing your FB or IG to Pinterest might seem like a good idea to share your content, you’ll really want to focus on building separate creative on Pinterest. Pins that are long and thin are aesthetically valued on the platform and will likely get more shares, repins, and traffic to your site.  It’s absolutely worth it to build out creative that resonates best within the platform itself.

Capitalize on What’s Trending

Utilizing tools like the Pinterest Trend Predictor will allow you to see what’s likely to be trending this year, and how to best build your content off those trends! If you’re a Food & Beverage company, start building Pins around holidays and recipes! You’ll get organic visibility and once your Pin gets traction, you can boost traffic or conversions!  

Hope these tips were helpful! Feel free to comment below if you have any questions.

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Dani Paris is a Paid Social Account Manager at Power Digital Marketing who works with a variety of clients to optimize and grow their business through social media marketing. With a strong social media marketing background, Dani moved over to the paid social media side to utilize her expertise to create comprehensive, innovative solutions for her clients to maximize profit and brand awareness. In her spare time, she considers herself a travel addict, adventure seeker, nacho lover, cocktail connoisseur, and fitness enthusiast!