PDM Picks: Your Fall 2016 Reading List

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favorite_books
By Emily Hickey

Looking for some good reads to add to your list? We asked our team to share their favorite books with you, take a look at our recommended Fall 2016 reading list below and find out why we like ’em so much.

  • Contageous by Jonah Berger

This is a great read for anyone who’s job involves selling, marketing or developing a product or service. Really, this book will teach you to understand why people talk about certain products over others, where trends start, and what makes content, rumors and ideas go viral. Recommended by Mike Opera, Director of Social Media and Makenna Johnson, PR Coordinator.

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  • How Full is Your Bucket by Tom Rath and Donald Clifton

One of my personal all time favortites. A compliment goes a long way, and this book gives some perspective on how focusing on others (or “filling people’s buckets”) in turn will bring up your own confidence and outlook on life (which fills your own bucket). The truth is, you never know what someone has been through, is going through, or is facing, and treating people with kindness and respect we all lift each other up. A great read for everyone, it’s a quick read and one you’ll want to tell everyone about. Recommeded by yours truly!

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  • David and Goliath by Malcom Gladwell

“It provides a really unique perspective on the way that society perceives “advantages” and “disadvantages” in life. It asserts that “advantages” are actually disadvantageous, and that “disadvantages” actually give are advantageous, through the use of real-life case studies, data and statistics. Honestly one of the most interesting books I’ve ever read.” – Pat Kriedler, Paid Media Project/Account Manager

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  • Writing that Works by Joel Raphaelson

“Puts communication skills, which are at the core of all business success,  front and center.” – Britney Schroeder, Director of Content Marketing

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  • Compound Effect by Darren Hardy

This book propells the idea that we’re responsible for the decisions we make, and that those little every day decisions will either help or hinder your ability to achieve the life you desire. A good read for anyone looking for perspective! Recommended by Bryce Hamlin, Paid Media Project Manager.

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  • Steal Like an Artist by Austin Kleon

For creatives seeking advice on how to be creative. This book teaches us how creativity can be pulled from everywhere and everything – starting with ourselves. A great read recommended by our Creative Manager, Joe Hollerup.

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  • The New One Minute Manager by Ken Blanchard

This is one of our favorites as its value is applicable regardless of age, industry or job title. While the book focuses on teaching management and leadership practices, the three takeaways (Set Goals, Give Priase, and Re-direct) can be applied to those across all levels within a company. We belive this book can teach a lot to those who read it, one of the main reasons we chose it to guide our Leadership program course! It’s also a short read, one you’ll want to read again and again!

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  • The Lean Startup by Eric Ries

“Great about doing things that are the MVP model (minimally viable product) testing and iterating, think everyone can value from it” – Grayson Lafrenz, Co-Founder

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  • Pitch Perfect by Bill McGowan

“For the speakers in the group” – Nick Slettengren, Co-Founder

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