6 Digital Marketing Podcasts to Get Started With in 2016

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Britney Schroeder
By Britney Schroeder

Podcasts are perfect for the on the go marketer who feels like they are too busy to spend time sifting through all of their favorite blogs but wants to stay in the know.  Podcasts are great for entrepreneurs, small business owners, and business owners to get the inside scoop on marketing trends and the newest internet marketing trends to support the success of your business objectives. Here are a few of our favorite digital marketing podcasts covering everything from marketing strategy, CRO to Content.

Growth Everywhere

Growth Everywhere features interviews with some of the top founders and marketers on everything from personal growth to growing your business. This is a great find for listeners who want a little bit of everything and are looking to gain insights into a number of different industries. From inbound to mobile innovation Growth Everywhere helps you get a quick pulse on all things marketing by diving into personal stories from some of the most successful people and up and coming players in the business.

Listen to Podcast: if you want to keep up with all things marketing and startups in just 5 to 20 minutes.

Growth Byte

Growth Byte is perfect for those on the go who love to stay current but can’t find the time to digest a 30-minute or hour-long podcast. With two to three minute “bytes” they summarize all of the top startup content circling around all of your favorite blogs you don’t have time to keep up with. Plus, they release new episodes every day making it a great way to start your day and arrive at work feeling more prepared than ever to tackle a new marketing strategy.

Listen if: you want the latest on startup growth in just 2-3 minutes.

This Old Marketing Podcast

From the minds at Content Marketing Institute this internet marketing podcast is a staple for content marketers looking to stay on top of content marketing tactics and trends in an ever-changing market. Joe Pulizzi plays host and runs through news, rants on what they may be struggling with and raves of what they are loving, plus digs into a valuable marketing example from the past that we can all learn and benefit from.

Listen if: you want to step up your content marketing knowledge, strategies, and stay relevant.

Copyblogger FM

Hosted by Sonia Simone this weekly podcast hosts experts in a variety of internet marketing related topics ranging from copywriting to email marketing.  This is great for marketers looking to dig into specific strategies as they explore everything from trends to news and predictions. This allows them to get to the heart of issues and share their insights on running the Copyblogger site. It’s recently relaunched so it’s an exciting time to take a peek inside.

Listen if: you want to dive into all things copywriting, email marketing and CRO related.  

Call To Action

The brainchild of Unbounce, this podcast covers marketing advice from everything and anything conversion rate optimization related. From how PPC and branding tie together to copywriting tips. With a number of topics to choose from it’s easy to find inspiration or your next landing page, set of ads, or blog post. More of an advice-driven podcast this is the perfect resource for those looking to dive deeper and gain actionable insights to apply in their campaigns.

Listen if: you need actionable insights on all things CRO & marketing fast.

Social Pros

Social Pros, as you may have guessed, is dedicated to bringing listeners the inside scoop with interviews from companies like Ford, Dell, IBM, ESPN and more. With in-depth case studies and tangible advice from innovators in the space this is a great way to keep up with new social media trends and learn from other’s experiences. This is a great resource for those who want to keep up with social media but don’t know where to get started or what direction to take their campaigns in.

Listen if: you want to know what the big brands are doing on social.

What are your favorite podcasts?

Britney Schroeder is the Director of Content at Power Digital Marketing. She is passionate about getting stellar results for clients through highly integrated cross-channel campaigns.