Best Shopify Plug-in for Your Ecommerce Store

By Shelby Kang

One of the many things that makes Shopify a great e-commerce platform is the wide variety of supplemental plugins. These plugins provide additional functionalities that cater to each individual shop owner’s needs.

With so many options out there, searching for the right plugins can be overwhelming.

Here’s a list of plugins that can help take your store to the next level.

SEO

Plug in SEO: Although Shopify has built-in SEO tools that help you rank higher in searches and drive website traffic to your store, Plug in SEO identifies problems that your shop may be having with search engine performance, and offers solutions and instructions that can help remedy these issues.  

Related: The SEO Advantage of Building Your First eCommerce Store With Shopify

Inventory

Back in Stock: Selling out of products means that business is doing well, but don’t lose out on sales for items that are still in demand. Back in Stock creates daily or weekly reports that indicate which products are in demand and gives recommendations on order quantity. The best part of all is that users can sign up for email alerts that automatically notify them when an item is back in stock.

Loyalty Programs

Smile.io: If you’re looking to turn casual buyers into loyal customers, you should consider implementing some sort of loyalty or reward program. Smile.io allows you to create a custom program that rewards buyers based off of purchases, referrals, social media activities, birthdays and more.

ReferralCandy: One of the best ways to incentivize buyers is to reward them. With ReferralCandy, you can choose between rewarding your buyers with either coupons or cash, which are automatically granted to an unlimited amount of advocates. You can also set up reminder emails with a built-in email template editor.

Email

MailChimp for Shopify: If you have an existing MailChimp account, you can easily sync your email list and Shopify purchase data, all of which can be access on your MailChimp dashboard. MailChimp for Shopify allows you to create automated email campaigns and segment users based off of purchasing behavior and geolocation. Automated emails can confirm orders and retarget users that have abandoned their cart or have merely visited your store. There’s also an option that integrates your email campaign into ads on other platforms like Facebook, Instagram, and Google.

Privy: If you have yet to build an email list, Privy has customizable email capture tools that are beautifully designed. These ready to use templates that are can create pop-ups, banners, a fun ‘spin to win wheel’ and many other engaging email collectors. If you already have an existing email list, you can sync it Privy and start creating automated campaigns that can retarget, send welcome and thank you emails, and send special promotions.

Facebook

Facebook by Shopify: A great way to increase sales is by reaching buyers on platforms that they love to use. Facebook by Shopify allows you to easily sell your products directly on Facebook, where buyers can save or share products with their friends. You can choose which products you’d like to feature and can manage your Facebook inventory and sales on Shopify.

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