Slight Shift Leading to Big Results for Unhinge Hardware
As a new e-commerce website Unhinge Hardware was looking to make their mark in a crowded marketplace. Their main goal was to establish themselves in the space, building up brand awareness amongst consumers while, more importantly, driving a high ROI. Working closely with their team we were able to dive into their customer personas and better tie their digital marketing efforts to the bottom line.
During those first two months, we noticed that certain orders coming through were much larger than others, so we studied those patterns. Turns out, those orders were placed by contractors. With this in mind, we altered our messaging to be “Low Price Leaders” and brought on additional inventory of popular commercial brands.
The shift in our target market paid off and we fired on all cylinders, building out Search and PLA campaigns tailored to our contractor clientele, altering our SEO strategy to target large order queries, and performed a complete conversion rate optimization (CRO) revamp of their site.
From month two to month three we realized a 92% increase in site revenue, a 48% increase in average order value, and 125% increase in e-commerce conversion rate. In addition to revenue, Unhinge’s domain authority has raised 19 points in a 4 month span. With revenue continuing to grow each month, we are now at a 623% lift from month one with no signs of slowing down.
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