Omnichannel Turnaround: How a Children’s Clothing Brand Cut Spend While Fueling Growth

August 20, 2025

Results

$9.1M

Reduction in Adjusted SG&A Expenses

100%

Realignment of Paid Media Strategy Toward Incremental Growth

Table of contents

Starting point
Solution
Business Impact

Starting point

A leading enterprise children’s clothing brand was at a pivotal crossroads: despite its strong omnichannel presence, rising media costs, inefficiencies across the marketing mix, and challenges with profitable customer acquisition were eroding margin and limiting scalability. Power Digital was brought in as a strategic partner to architect a solution rooted in profitability, performance, and precision. Through a multi-pronged transformation that included omnichannel Marketing Mix Testing (MMT), intelligent media reallocation, organic share recapture, and refined audience targeting, we helped the brand shift from a reactive, volume-based marketing model to a profit-first acquisition engine.

By prioritizing incremental growth and refining segmentation strategies, we reactivated high-performing channels, eliminated spend overlap, and focused messaging on high-value audiences. These strategies, powered by data intelligence, drove greater efficiency at every stage of the funnel and contributed to a $9.1 million reduction in adjusted SG&A expenses — the brand’s most efficient quarter in over 15 years.

Solution

Media Planning

Media Mix Reallocation Anchored in Incrementality

To combat bloated budgets and maximize efficiency, Power Digital deployed Marketing Mix Testing (MMT) across all major paid and organic channels. Underperforming or inflated investments were swiftly deprioritized, while proven incremental channels — including TikTok, programmatic, and influencer — were reactivated and scaled. This approach enabled the children’s clothing brand to eliminate waste, optimize ROI, and redirect investment toward true growth levers.

Strategic Consulting

Audience Structure Redesign for Profit-First Acquisition

We rearchitected audience segmentation to serve one core objective: profit-driven customer acquisition. This meant reorienting targeting strategies to focus on high-value new audiences, strengthening exclusion logic, and aligning creative messaging with purchase intent. Combined with enhanced data intelligence, this framework enabled precision delivery across platforms — reducing acquisition costs while increasing long-term customer value.