Mastering Omnichannel Growth: Record Sales at Sephora and Profit Gains on Amazon

During the launch of a new product designed for tight-textured hair, Power Digital deployed a highly targeted paid advertising campaign that concentrated on maximizing exposure during the critical launch week. By precisely directing traffic to Sephora.com, the campaign led to the new SKU becoming the top-selling product on Sephora’s platform, surpassing longstanding hero products. The campaign’s success was amplified by meticulous targeting and robust ad placements, resulting in 2.23 million impressions and a 3.55% click-through rate. This elevated media strategy enabled the business to leverage retail momentum, achieving its strongest .com launch ever.

To improve Amazon profitability and expand market presence, Power Digital employed a full-funnel approach using Pacvue and Amazon Marketing Cloud (AMC) metrics. Through detailed audience segmentation and precision budget reallocation, the strategy minimized cannibalization of organic sales and optimized paid spend. With a shift towards new-to-brand consumers and long-term value strategies, Amazon profitability soared—reducing TACOS from 29% to 15% while increasing monthly revenue by 53%. The integration of AMC data boosted conversion rates and facilitated the design of niche retargeting campaigns, further enhancing customer acquisition and retention. This holistic strategy reinforced Amazon as a sustainable growth engine for the business.