Winning on the Digital Shelf: How a Better-for-You Snack Brand Doubled ROAS at Target
Results
Starting point
In the competitive landscape of CPG, sustainable growth demands more than just shelf space—it requires a thoughtful, data-led approach to performance marketing. Power Digital partnered with a leading better-for-you snack brand to redefine how retail media could fuel topline and bottom-line growth.
By aligning platform-specific tactics with the brand’s business goals and leveraging advanced technology for real-time optimization, Power Digital delivered a holistic transformation: 62% YoY growth in online sales, 35% total sales lift, and a 2X improvement in ROAS on Target—achieved during a transition to RMS, which introduced new platform dynamics around traffic and costs. These results were realized without expanding the brand’s physical footprint; instead, growth came from smarter strategy and an expanded Target product catalog, proving that performance can scale without broader retail distribution.
Solution
Precision Retail Media, Purposefully Deployed
Rather than taking a one-size-fits-all approach, Power Digital tailored a channel-specific campaign strategy, optimizing for the nuances of each retail platform. Target became a core focus, with a custom media mix developed to balance budget efficiency and performance at the SKU level—enabling the brand to scale without increasing distribution complexity.
Tech-Powered Optimization, Real-Time Advantage
Leveraging Pacvue, Power Digital enabled dynamic campaign adjustments, robust performance reporting, and enhanced visibility into granular retail insights. This tech-forward approach ensured continuous performance gains, turning retail advertising into a predictable, high-ROI engine.
Business Impact
